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|You're invited to an AdSense Phone Consultation|
AdSense Phone Consultation
Got a message when I logged into adsense just a sec ago.. "You're invited to an AdSense Phone Consultation" give a reps email to contact..
Anyone else get this?
This should be interesting..
|(You had to send Adsense an email request for this change) |
I tried that umpteen times. Every time I was directed to the damn forums. Sigh.
Customer Services should never be automated.
"I will report back after I have implemented and tested there advise."
? -- So how'd that all go?
Loner - have not heard from them so nothing to report, I sent the email for the consult and no response.
Not going to hold my breath, there is really not much more I can do to my site anyway, I added one more unit just before I got this notice so there are 3 on the page now, cannot ad anymore. This site does good already and I do the same thing for all my sites, it works don't really want to mess up a good thing.
|Adsense has a huge inventory of CPM ads to show and this is great for high traffic web pages. But these high traffic pages must dwarf the earnings data for the same CPM ad showing on a low traffic niche page. Why does this matter? |
Because the CPM ads displace the better performing PPC ads (again for lower traffic, niche sites). If a CPM ad is showing, a PPC ad is not!
I have to admit, this seems like nonsense to me.
Here's my theory...
Like any good business, Google looks to maximize their profits. In order to do so, they need to send what they believe are the highest-paying ads for each website profile. This objective is true regardless of the site's traffic / size.
We also know that Google has a lot of data, and so any error they make when fulfilling this objective would be very small. Since Google also knows all of the Adword bids, as well as their Adsense publisher data, they're in the best position to optimize your traffic.
I really don't think anyone can legitimately argue that Google will not optimize ads to a website. CPC, CPM, Google knows what combination will result in the largest payout.
I’d challenge anyone to demonstrate, using logic, why it’s not in Google’s best interest to send you an optimal mix of ads.
The process works, believe in it. Don't try to second-guess the guy that has all the data. If you don't trust Google, then I strongly suggest you look for another partner.
Back on topic, I'm not surprised that ember is seeing a 30% increase in revenue and I'm betting it will stay in the 20 - 30% range from this point forward.
I'm glad that the Adsense staff is proactive on helping people with earnings. The downside is the Adsense staff are looking at things from a maximizing earnings in the short term point of view, not necessarily enhancing site esthetics and other factors that may effect earnings over the long run.
|I really don't think anyone can legitimately argue that Google will not optimize ads to a website. CPC, CPM, Google knows what combination will result in the largest payout. |
This assumes their ad targeting algo is currently flawless. In my experience it is not. It works pretty good, but there are some funky things I would change if I were writing it.
|At the link above you can see my stats. |
On August 16th, 2006 I asked Adsense to discontinue CPM ads for my account and they promptly did so. The change occurred on the 18th, And WOW:
For periods of 10, 30, and almost 60 days before and after this change, EARNINGS after Aug 18th are consistently UP approximately 40%.
The reason why your earnings went up is because you have a highly targeted audience.
CPM ads work better with general audiences. That is, websites that focus on building mass amounts of traffic cannot monetize on clicks, and therefore need to monetize displays. I think you're basically saying this in your post.
But as things are right now, Google is going full board on hogging up the display advertising marketplace. The reason why they're telling us all to enable both image and text ads is so they can boost their impressions and make their doubleclick network look more attractive. But if Google is moving in this direction, it stands to reason that us publishers need to move in this direction also, or else you won't have a foot in that door.
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