homepage Welcome to WebmasterWorld Guest from 54.237.134.62
register, free tools, login, search, subscribe, help, library, announcements, recent posts, open posts,
Pubcon Website
Home / Forums Index / Google / Google AdSense
Forum Library, Charter, Moderators: incrediBILL & jatar k & martinibuster

Google AdSense Forum

    
Are Advertisers Upping Their CPCs On A Weekend?
Have you seen a similar trend?
HuskyPup




msg:4184276
 3:52 pm on Aug 9, 2010 (gmt 0)

Since the weekend of 10/11th July my weekend earnings have been 100.92% of my daily average.

I'm puzzled since Page Impression numbers are at their historical average of 70-80% of the overall daily average.

For example my EPC average this weekend compared with Wednesday, Thursday and Friday was +29.85%, obviously this means my eCPM looks fantastic compared to normal.

I noticed earlier this year that some weekends were earning more however this is now five consecutive weekends of good earnings.

Basically two questions:

1. Has anyone else seen this difference, or a noticeable change, during 2010?

2. Are advertisers actually paying more for weekend slots believing (my theory) that retail economies are getting back on track and users are doing this over a weekend and not from work?

 

netmeg




msg:4184308
 5:03 pm on Aug 9, 2010 (gmt 0)

I have had clients who wanted to change their bids based on time of day and day of the week. It's called dayparting. It's not new, although the people who have asked me to do it were mostly reacting to perceived competitor behavior rather than actual ROI.

But it's a common strategy in AdWords. You may have some new advertisers who use it, or an old advertiser who just discovered it.

Edge




msg:4184393
 7:19 pm on Aug 9, 2010 (gmt 0)

I have allways had a higher eCPM on weekends. I suspect this has to do with the fact that traffic is lower and the higher bid ads are more likely to show. I suspect during the week the higher bid ads ads show first and burn thier money to be replaced with the less paying ads as the day progresses.

Only a guess... no crystal ball here.

HuskyPup




msg:4184395
 7:28 pm on Aug 9, 2010 (gmt 0)

I suspect during the week the higher bid ads ads show first and burn thier money to be replaced with the less paying ads as the day progresses.


Just goes to show how much this varies...I am completely the opposite of this, my day starts off in the Far East with very low value clicks, usually 0.01~0.10, and rises throughout the day to finish in the evenings with 0.50-1.00.

My sites are global therefore it is highly likely those advertisers targetting the North American market most probably do not even advertise outside of their markets...like you, only an educated guess.

farmboy




msg:4184443
 9:19 pm on Aug 9, 2010 (gmt 0)

Are advertisers actually paying more for weekend slots believing (my theory) that retail economies are getting back on track and users are doing this over a weekend and not from work?


Which is your theory - that retail economies are getting back on track or that advertisers believe retail economies are getting back on track?

FarmBoy

dibbern2




msg:4184444
 9:21 pm on Aug 9, 2010 (gmt 0)

I believe there is dayparting going on in my sectors, but its just the opposite of Husky's. My Sat/Sun EPC values are ALWAYS less than M-F. In fact, weekly EPC follows a curve that's been virtually the same for four years --thats over 200 weeks. New content, design, etc. has had no effect on changing that curve's shape, but the highs and lows are moving targets.

tim222




msg:4184542
 12:44 am on Aug 10, 2010 (gmt 0)

I've also noticed better eCPM on weekends lately. But it's impossible to say what causes this when we don't really know what day the clicks actually occurred. The weekend clicks could be catch-up click dumps from the prior week.

HuskyPup




msg:4184711
 9:35 am on Aug 10, 2010 (gmt 0)

The weekend clicks could be catch-up click dumps from the prior week.


Not for me, the actual click volume is very similar however the EPC value is much higher and very noticeable on my best paying channels.

Which is your theory - that retail economies are getting back on track or that advertisers believe retail economies are getting back on track?


I just knew someone would pick me up on that :-)

I ought to have writen "my speculation is"...I feeel it's a mixture of the two. I have some wholesale/large retail customers who have had an absolutely torrid time and I have also seen many of Joe Public suffer.

I'll give you a very clean and clear example. A very good trade colleague of mine saw his trade fall by almost 75%...yes, 75% and the average has been 60-75% across my sector. I'm writing about a USD 300+ million business, however this past few months it's already clawed back huge chunks.

It's probably simpler if I describe it in Full Container Load (FCL) terms. Pre-cash 400 FCLs per month, post-crash 100 FCLs per month, currently 200-250 FCLs and with demand rising all the time.

Certainly there has been a huge element of de-stocking occurring worldwide however there is also a very evident consumer demand for the products picking up.

Just for how long we shall see over this Autumn/Winter! We ain't outta the crap yet but it is looking much better.

BillyS




msg:4184899
 4:24 pm on Aug 10, 2010 (gmt 0)

I have always had a higher eCPM on weekends.


Same here, usually about 20% higher on weekends.

nomis5




msg:4185082
 9:33 pm on Aug 10, 2010 (gmt 0)

Used to be Saturdays and Sundays had the highest e-CPM but it has now moved to Sunday and Monday.

But the problem is is that we have no idea how Google is reporting our income. 24 hour delay, possibly more, no one knows.

johnnie




msg:4185992
 3:00 pm on Aug 12, 2010 (gmt 0)

Somehow, CTR has always been insanely high (~150% of weekly average) on sundays. Still beats me.

ThatsBoBo




msg:4186019
 3:43 pm on Aug 12, 2010 (gmt 0)

For me eCPM goes through the roof Sunday - Tuesday.

Average Wed - Thurs

and at its lowest Friday - Sat.

fabulousyarn




msg:4186035
 4:05 pm on Aug 12, 2010 (gmt 0)

Hey Huskypup - very interesting stats. In my small microniche, Im having the same numerical experience - clawing back started about three weeks ago - prior to that down 50/60%...interesting. Is it fall, or just the end of summer?:)

maximillianos




msg:4186064
 5:15 pm on Aug 12, 2010 (gmt 0)

I think folks are more likely to pull the trigger on credit card purchases over the web from home (ie nights and weekends) than while at work (weekdays).

Perhaps this is related?

netmeg




msg:4186076
 5:48 pm on Aug 12, 2010 (gmt 0)

I dunno, an awful lot of browsing and buying goes on from work. I suppose it depends on who you're targeting, and how much research they have to do before they decide to buy.

If I'm looking for a quick piece of software or something small, I'll likely buy the first reasonably priced one I find from a reliable seeming vendor.

If I'm major-appliance-or-larger shopping, my research process is likely to go on over several days or even weeks.

spainly




msg:4186401
 9:54 am on Aug 13, 2010 (gmt 0)

Same pattern here for the last 2 years (my experience), weekends tend to get a better ECPM, around 20% more than rest of the days.

I agree with Edge: less global traffic increases ecpm, but of course we can't be sure from our side.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Google / Google AdSense
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About
© Webmaster World 1996-2014 all rights reserved