It's been rather rough the last few months, in constant free-fall. At first I assumed it was due to Caffiene or interest based ads, or even the release of their bloody cell phone ads flooding the market... but I'm convinced something isn't right.
The only thing I can say is that there's a lack of an alternative and as my child's teacher tells the kindergarteners "you get what you get, and don't pitch a fit."
I wish I could get into MSN's ad beta program, but they refuse to respond to my email requests... I have a feeling, that if adsensers see downward trends as we have, we may start looking for an alternative. ...and if one day, one appears on the horizon, we'd be more than willing to consider that option. In this industry, consistency is loyalty. Knowing I can pay my rent, my kid's school, etc... is more important to me than brand loyalty... though I'm very thankful for the last few years.
After months of Google displaying stupid irrelevant Ads, I had a good July (up on last July). With all the spots showing relevant Ads that are of interest to my audience.
Unfortunately, today the CTR has dropped off the cliff again and I can see that all the spots are full of dumbass irrelevant crap again.
Definitely something broken, but nobody at Goog wants to know.
As I have mentioned before, best month ever.
My peak season is over though - now some of my other seasonal sites kick in, and we'll see if it holds up.
I'm also very pro on mobile right now.
The problem is none of it makes sense... it's like the advertising equivalent to LOST or the ending of Inception.... they should call Adsense... Adsnosense... because you can't tell me making $50 one day, and $15 the next makes any sense.... (LOL... anysense... HA) other than just to screw with our minds....
Looks like very similar earnings to May and June for me and about 20% ahead of 2009.
Again there have been some very strange "data loss" days when the actual numbers make NoSense whatsoever. Just how many publishers this affects it would be interesting to know...isn't it at all evident to Google?
|The problem is none of it makes sense... it's like the advertising equivalent to LOST or the ending of Inception.... they should call Adsense... Adsnosense... because you can't tell me making $50 one day, and $15 the next makes any sense.... (LOL... anysense... HA) other than just to screw with our minds.... |
Sure it does, especially with low traffic sites, changing advertisers and bids and flucuating serps. Just work to the point where even your low end earnings are enough to live on and your high end earnings are beach house and early retirement territory.
January to June, every month of 2010 better than the same month 2009
At July, I will fail this contest.
|How is Adsense this July for you? |
So easy it's like getting free money!
We're on pace to double our income 2010 compared to 2009. That statement hold true for July too. Traffic is higher as well as eCPM.
it's a good July for me here (I noticed a high increase in EPC this month).
it is strange how we can all be in different sectors and experience the same results.
Not too bad here, would like it to be better of course! My graph just looks like a roller-coaster but on average I can pay the bills. Now the tax is another thing!
|it is strange how we can all be in different sectors and experience the same results. |
Have you read any other posts stating the opposite?
Worst July since I've started 4 years ago.
Same old - since end of May its been crap.
After yesterday's irrelevant Ads and low CTR, everything seems back to normal (similar to the rest of this month) and I'm seeing good Ads everywhere again.
Is it possible that a feedback loop could be causing these periods of poor targeting? Okay, I only had one day this month, but I had to suffer a few months of poor Ads earlier in the year.
e.g. If CTR drops below a certain level, then Google decides that the Ads must be badly targetted and starts showing different ones. If this causes a brief spike in CTR (as could be the case on a site that attracts a lot of regular visitors), then Google shows even more of the "new" Ads, which would eventually lead to an even worse CTR.
As I said in a previous post, July saw an increase in CTR from the previous months. Comparing it with June, our CTR increased by about 20%. eCPM has increased back in May, and has been holding on.
However, July 2010 is still 35% lower for CTR and about 15% lower for CPM compared to July 2009.
Comparing to the good ole days of 2006 -- my July CTR has since fallen by 158% and eCPM has decreased by 62%.
|How is Adsense this July for you? |
Compared to July 2009 (my best year out of 7 with Adsense)
Page impressions: -10%
CTR: down 1/3
The economy started declining at the end of May. Categories that are economically sensitive are getting hit the hardest. I have a travel site that is getting slammed, while a general news site is holding up OK. I've heard similar stories from other people.
July is being my best month in two year.
Adsense up 3-5% each month so far this year.
Almost on par with June 2010. Had there been one more day in July, I'd have reached June's earnings (which was the last cheerful month since Feb this year)..
If every thing stays the same, August is going to see less earnings for the very fact that there are 5 Sunday's.
I hate Sunday coming on 1st or 2nd of a month.
Best month ever. Traffic is up and so is revenue. Q3/Q4 is always the best time of the year in my niche mind you.
For me i was the best month ever.
Strange variations from day to day...
Let's see August!
For me July was the best month since April, but August begin slow
July was good. CPM up nearly 20%.
|The economy started declining at the end of May. |
Not sure which county you're in, but in the US the economy as a whole has been improving for some time now.
July was my best month ever. Been going steadily up since I began, but especially since March. I've got somewhat seasonal content, though.
Our sweeping take on the economy: It might be looking good to some statisticians or economists, but to your average Joe, it's looking bad. The Great Depression wasn't called the Great Depression right away.
As happened then, the economy's shifting permanently. Any industry that's "old model" - that is, based on moving information, people or goods on paper, roads or slow boats - is declining, while "new model" alternatives - industries based on moving stuff by Internet - are trending upward.
I don't look too much at anything except earnings. Unless earnings are suffering, eCPM, CTR and the rest just do my head in.
My main site earnings are up 74% this July compared to last year. But I have added a whole pile of quality pages and updates after selling my main site earlier this year.
None of this is of much use, unless you are comparing ctr and ecpm.
Sure, if you added 10 new sites of great content and got great google coverage on them... your earnings are up.
only relevant information here is is your ctr epcm up/down?
April was great, May June, July, august sofar... 30% down, on the same traffic.