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Google AdSense Forum

Placing Adsense Below Post Title Without Violating TOS
Someone Please Help

 4:36 pm on Jul 9, 2010 (gmt 0)


I usually see CTR to be very high when I place ads below title. However when checking some forums, I found it could be against TOS. Is there some way I can still place adsense below title without violating TOS ? Someone please help.

Also one more question. In case if big G finds a site is violating TOS, will they intimate the site owner and give him some time or will act immediately ?



 5:08 pm on Jul 9, 2010 (gmt 0)

There are two things that you have to comply with, one is the TOS (Terms of Service) the other is Google AdSense Policies, neither of which prohibt placing ads under the title, unless it is done in such a way as to make it fall under "deceptive".

The only requirements of the TOS with regards to ad implementation on a website are: (Note that there are also program policies and webmaster quality guidelines to follow.)

Ad Placement

Publishers are encouraged to experiment with a variety of placements and ad formats. However, AdSense code may not be placed in inappropriate places such as pop-ups, emails or software. Publishers must also adhere to the policies for each product used.

View full ad placement policies.

Google ads, search boxes or search results may not be:

* Integrated into a software application of any kind, including toolbars.
* Displayed in pop-ups or pop-unders.
* Placed in emails or in email programs.
* Obscured by elements on a page.
* Placed on any non-content-based page.
* Placed on pages published specifically for the purpose of showing ads.
* Placed on pages whose content or URL could confuse users into thinking it is associated with Google due to the misuse of logos, trademarks or other brand features.
* Placed on, within or alongside other Google products or services in a manner that violates the policies of that product or service.


 5:30 pm on Jul 9, 2010 (gmt 0)

When in doubt ask Google however at what speed they will respond is altogether another thing.

I did ask a similar question a few years ago. I showed them a sample page which they denied as follows:

Company Image Logo
Top Navigation
My Company Promotional Text (Byline)
Google 728 x 90

They told me to do:

Company Image Logo
Top Navigation
Google 728 x 90
My Company Promotional Text (Byline)


 6:13 pm on Jul 9, 2010 (gmt 0)

Thanks ArcticLama and HuskyPup, Seems I am kind of safe after reading those replies.
However, if at any point of time Google feels my ad placement is against policies will it notify me and give me some time to correct ?


 6:21 pm on Jul 9, 2010 (gmt 0)

According to the email they sent yesterday, they only outright ban accounts if they detect a pattern of noncompliance (or other violation) But I have certainly heard anecdotal evidence to the contrary.

Your best bet? Hope for the best. Expect the worst.


 3:24 pm on Jul 10, 2010 (gmt 0)

Google breaks it's own [out-of-date] TOS.

Plus, I still haven't found a blog with a privacy policy, yet they are plastered with adsense.


 6:53 am on Jul 13, 2010 (gmt 0)

is placing link ads below title really against their TOS?


 8:29 am on Jul 13, 2010 (gmt 0)

I think what the OP may be referring to is the restriction on labeling the ad units with anything that does not reference them as advertising. Here is the Google Help FAQ [google.com] on that (under the "Encouraging Clicks Ajax hidden div thingy).

In order to ensure a good experience for users and advertisers, publishers participating in the AdSense program may not:

...Place misleading labels above Google ad units. For instance, ads may be labelled "Sponsored Links" or "Advertisements", but not "Favourite Sites" or "Today's Top Offers".

The spirit of that rule seems to be that if you are going to place words directly above the ad units, then they should call attention to the fact that they are advertising.

There are other issues noted on that page worth mentioning:

Format ads so that they become indistinguishable from other content on that page.

Format site content so that it is difficult to distinguish it from ads.


 6:49 pm on Sep 5, 2010 (gmt 0)

I have a question about this. My site is as follows and it has been like this for 4 years. Is all headers above google ads against terms of service or not? Kinda a shady area if you ask me and they really dont explain it so well.

site graphics and logo - This is a website banner - .gif file (In Red)
<h2>Welcome to Our Site</h2> (This is in a grey background)
Google ad (This is in a white background)
<H1> (first actually page header) background in white along with rest of page

To me the h2 tag is not even a header and looks like part of the banner.

What do you guys think, or should i add a sentence below the h2 tag?


 8:21 pm on Sep 5, 2010 (gmt 0)

snickles121, h1 should be before h2

To me the h2 tag is not even a header and looks like part of the banner.

Doesn't matter what it looks like. H2 is H2.
H = header.


 1:43 pm on Sep 6, 2010 (gmt 0)

For anyone interested...

I found this on the google adsense blog which is more clear on this subject.

1. Ads shouldn't be placed under a title or section heading in a way that implies that the ads are not ads.
For example, ads shouldn't be placed under titles such as “Dallas Business Opportunities” or “Today's Hot Deals”. Placing ads directly below titles such as these implies to your users that the links in the ads are publisher-created content. The example below shows a placement that does not follow this guideline.

So, in my opinion I think its fine as long as your not using promotional headings above adsense ads.


 5:52 pm on Sep 7, 2010 (gmt 0)

What you quoted from the adsense blog contradicts your conclusion. If the title of the page is Green Widgets and you have those words at the top of the page, and directly beneath that are the ads, then that's in violation. It doesn't matter if the wording above the ads are promotional or not. ;)

The section heading above the ads may mislead users into thinking the ads are not ads. That is why in the section I quoted above Google says if you're going to put words above the ads then the only acceptable wording are those that indicate that the ads are ads.


 9:24 pm on Sep 7, 2010 (gmt 0)

Well, I just went and added <p>Sponsored Links</p> below my h2 tag to be on the safe side. I just hope it doesnt affect seo rankings considering I had to add it to almost 400 pages and the tag is so close to the top of the page. Ill let you guys know if it does so the next guy knows. If it does Ill just move the ad I guess.

Thanks for the feedback martinibuster.


 10:22 pm on Sep 7, 2010 (gmt 0)

Well, you can always use an image with the words Sponsored Links in it if you think it might affect your rankings.


 3:13 am on Sep 8, 2010 (gmt 0)

I will try the image if I see a drop in serps. Ill just have to monitor all pages until they get re indexed.

Thanks Again, because I honestly never would of thought of that.


 7:03 pm on Sep 12, 2010 (gmt 0)

For anyone interested. I actually saw better rankings in bing after a reindex and adding sponsored links under my page title at the top. One keyword increased 5 positions. My theory is that the search engine liked the newly added update on all pages or it liked the new paragraph tag under the heading tag.

Just a insight..

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