Lapizuli
msg:4137858 | 5:12 pm on May 24, 2010 (gmt 0) |
I'm not sure I'm getting why folks are saying publishers get paid different percentages.
Doesn't the difference in what publishers get paid per click lie not in percentages, but in amounts advertisers pay for those pages?
It's about smart pricing, right? If I recall correctly, the Google AdWords help pages say that smart pricing saves advertisers money - which would imply that the advertising fees are where the cuts are, not that publishers are paid less of a percentage.
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cwnet
msg:4137873 | 5:29 pm on May 24, 2010 (gmt 0) |
What am I missing?
Minimum bid on Adwords is 5 cents (right?)
Revenue share of 68% means roughly 3.5 cents (right?)
Why do people (Adsense Publishers) report 1 cent clicks?
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weeks
msg:4137874 | 5:32 pm on May 24, 2010 (gmt 0) |
Max said...
Secondly, this makes me wonder if I should be using my own site search script with embedded content ads (68% rev share) versus the Adsense Search (51% rev share).
That 17% could make a big difference.
Interesting. |
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Yeahhhhh, there is all kinds of thinking to do.
And, yes, the reports has been about 70 percent, but it was guessing, most figured. Trying to figure out who has something meaningful to say about G and who doesn't is difficult since everyone has something to say about G.
It depends so much on the website.
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netmeg
msg:4137879 | 5:37 pm on May 24, 2010 (gmt 0) |
What am I missing?
Minimum bid on Adwords is 5 cents (right?)
Revenue share of 68% means roughly 3.5 cents (right?)
Why do people (Adsense Publishers) report 1 cent clicks? |
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Well for one thing, your premise is wrong. There hasn't been a five cent minimum on bids for years. I bid lower than that all the time. The ad served could have been from a different network with a different rev share. It could be a CPM ad. There's rounding and fractions. All kinds of reason.
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AndyA
msg:4137904 | 6:28 pm on May 24, 2010 (gmt 0) |
I don't think it's quite as easy to determine how much a click pays. Just because we may see a 1 cent click, that doesn't really mean that's all that was paid for that click. I think Google intentionally spreads out the reporting of clicks, amounts paid, etc., to obfuscate the true value of a click.
If they didn't, it would invite abuse by some unscrupulous publishers. I wouldn't be surprised to see high value clicks spread out over a period of days, including some 1 cent clicks showing up just to throw everyone off.
Nothing Google does is simple. It would be totally out of character for them to report 1 click = x amount on a certain day. They have some big algorhythm designed to confuse everyone.
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purplecape
msg:4137912 | 6:41 pm on May 24, 2010 (gmt 0) |
Lapizuli, under smart pricing, Google has said that the advertiser pays less for a click that Google has determined to be *worth* less, due to the site on which it appears. Google doesn't necessarily change the percentage share on those: if a $1 click is smart-priced to be worth 50 cents, the average payout could well be 34 cents.
cwnet, to add to what netmeg said, another reason you could see 1-cent clicks is that that is what Google pays AFTER smartpricing. You don't see smartpricing deducted in your reports, do you?
Overall, the way I interpret the impact of smart-pricing is that it reduces the amount charged to advertisers. The resulting money is then divvied up, with Google paying out 68%. You can argue that they pay the same % to all publishers, or a different one, but logically I think that the smart-pricing discount is applied first.
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wildbest
msg:4137939 | 7:16 pm on May 24, 2010 (gmt 0) |
| (a) Over the next few months we’ll begin showing the revenue shares for AdSense for content and AdSense for search right in the AdSense interface. |
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Why not AdSense for domains as well?
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Bddmed
msg:4137949 | 7:25 pm on May 24, 2010 (gmt 0) |
| Additionally, the revenue shares for AdSense for content and AdSense for search also can vary for major online publishers with whom we negotiate individual contracts. |
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So you did negotiate and have a different payout %, or it is 68% for content, period!
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outland88
msg:4137954 | 7:35 pm on May 24, 2010 (gmt 0) |
| Well for one thing, your premise is wrong. There hasn't been a five cent minimum on bids for years. I bid lower than that all the time. |
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What, Huh. Routinely bidding less than five cents in Adwords. Are you the exception or the rule?
The only time I see comments like this is from very large Adword businesses. They claim they can get you clicks for pennies because they run hundreds of accounts and serve millions of keywords.
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SanDiego Art
msg:4137965 | 7:47 pm on May 24, 2010 (gmt 0) |
The point is, there is no $0.05 MIN, especially through the CONTENT (Adsense) Network. It has nothing to do with business/account size. It depends on ad/page view inventory and competition for that category.
Whether or not YOUR account sees < $0.05 clicks isn't the point. It is possible, and his explaination is correct that there are other factors (ex. CPM) that clearly shows the previous argument isn't sound...
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Webwork
msg:4137968 | 7:59 pm on May 24, 2010 (gmt 0) |
WebmasterWorld members estimated 70% revenue share as far back as 2005 [webmasterworld.com]
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wildbest
msg:4137976 | 8:02 pm on May 24, 2010 (gmt 0) |
| The ad served could have been from a different network with a different rev share. It could be a CPM ad. There's rounding and fractions. All kinds of reason. |
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So, nothing is revealed unless those kinds of reason is revealed?!
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netmeg
msg:4137989 | 8:29 pm on May 24, 2010 (gmt 0) |
| What, Huh. Routinely bidding less than five cents in Adwords. Are you the exception or the rule? |
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Given how many people routinely complain about $.01 clicks, you tell me? I'm pretty sure I'm not the exception.
Heck, when I was running a very small (i.e. $5/day) AdWords campaign for one of my own sites, I was bidding at a MAX .03/click on about 950 keywords. Because of my quality scores, I got plenty of clicks on well over half of them. I'm not a large AdWords advertiser by any definition. Even if I combine all my clients, which then takes me to mid to high five figures a month - that's not *large* AdWords account. Middling at best.
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arieng
msg:4137999 | 8:55 pm on May 24, 2010 (gmt 0) |
I may be wrong, but I think smart pricing could also push down the value of a click. I'll venture a guess that when a page gets a smart-price adjustment, the discount in the value of the click is shared equally between Google and the publisher. Could explain some of the $.01 clicks.
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AdSenseAdvisor
msg:4138028 | 9:36 pm on May 24, 2010 (gmt 0) |
I wanted to address a few of the questions in this thread. First, the 68% revenue share for AdSense for content applies to all online publishers. It is not an average revenue share.
If you show AdSense for content ads on your pages, you will receive 68% of the amount advertisers pay for those ads. While we have negotiated individual contracts with some major online publishers, these amounts are not averaged into the revenue share disclosed today. Further, there is no amount taken off the top. You get 68 percent, period, and this number has not changed since we launched AdSense for content in 2003.
Second, the AdSense for Content and AdSense for search revenue numbers mentioned in today’s blogpost are now being displayed in the new AdSense interface (still in beta). These numbers will also be available in the existing interface soon as well.
- Rohit
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tim222
msg:4138043 | 10:12 pm on May 24, 2010 (gmt 0) |
68% fits my estimate, and is fair compensation IMHO.
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ken_b
msg:4138048 | 10:26 pm on May 24, 2010 (gmt 0) |
ASA;
Thanks for stopping by with that info.
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IanCP
msg:4138068 | 11:15 pm on May 24, 2010 (gmt 0) |
I had always assumed 70/30 same as I got from a banner ad agency 10+ years back.
Not far off the mark.
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ThatsBoBo
msg:4138091 | 12:32 am on May 25, 2010 (gmt 0) |
Thanks ASA!
That clears up all my questions.
Cheers!
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physics
msg:4138097 | 1:02 am on May 25, 2010 (gmt 0) |
The way it's written it definitely seems to say that they pay 68% to everyone unless a specific other percentage has been negotiated. So from what I'm reading 68% is not the average it's the default.
Is this how you read it?
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BillyS
msg:4138107 | 1:19 am on May 25, 2010 (gmt 0) |
This topic has been debated many times in the past and the conclusion was always 60 - 70%. AdSenseAdvisor just clarified the 68% applies to everyone. If you can find a better payout, then you owe it to yourself to switch.
Case closed. :)
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panicbutton
msg:4138115 | 1:46 am on May 25, 2010 (gmt 0) |
I think it's fab that Google have disclosed publisher adsense share, now, how about some more transparency on currency exchnage rates? I'm paid in local currency (AU$) but there seems to be no correlation between changes in Adsense earning and exchange rate flunctutations. My site is US based and 95% of advertisers are US based. Back in ye olde days when I was paid in $US things were transparent. Now I don't seem to reap the benefit of a falling local currency:-(
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tangor
msg:4138173 | 3:46 am on May 25, 2010 (gmt 0) |
Google has revealed exactly how much revenue it shares with third-party websites who run text advertisements brokered through its AdSense service.
With a Monday blog post, the company said that under its AdSense for content program — which serves those familiar "Ads by Google" onto webpages — sites receive a 68 per cent cut of revenues. But under its AdSense for search program — where sites offer a customized Google search box — the cut is 51 per cent.
These are the standard shares, but large publishers can negotiate their own contracts with the company.
Until now, Google has remained completely mum on AdSense revenue shares, and this led many to question whether the cuts were shrinking from year to year. But with today's blog post, Google says that the cut has been the same for AdSense for content since it launched in 2003 and that the cut for AdSense for search changed only once, in 2005. |
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[theregister.co.uk...]
Just more info revealed from a different source...
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bouncybunny
msg:4138205 | 5:06 am on May 25, 2010 (gmt 0) |
| ...there seems to be no correlation between changes in Adsense earning and exchange rate flunctutations. My site is US based and 95% of advertisers are US based. Back in ye olde days when I was paid in $US things were transparent. Now I don't seem to reap the benefit of a falling local currency:-( |
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I would love some confirmation about about this also. I have no particular theory about this, but the month that I went over to local currency payments, my earnings appeared 'adjusted' and have never bared much relationship to the vast fluctuations in the currency differences since then.
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ganeshcp
msg:4138210 | 5:29 am on May 25, 2010 (gmt 0) |
I wonder how smart pricing comes into pay with this share percentage.
I've used adwords and adsense, the numbers don't seem to co-relate. The only thing that can explain that is smart pricing or some kind of variation according to the website.
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Petrogold
msg:4138237 | 6:45 am on May 25, 2010 (gmt 0) |
How to get 90%? What KW,SEO,Contents or AW support required? Folks more reviews required please to win win for all of WMs.
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Petrogold
msg:4138240 | 6:56 am on May 25, 2010 (gmt 0) |
Minimum bid on Adwords is 5 cents (right?)
Revenue share of 68% means roughly 3.5 cents (right?)
Why do people (Adsense Publishers) report 1 cent clicks?
------------------------------------------------------
That's a good question. More transparency required. Google may show detailed reports including number of click frauds & total earnings(-)minus their shares & that of to publishers. Will they reconsider?
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jetteroheller
msg:4138270 | 8:11 am on May 25, 2010 (gmt 0) |
My estimation was very close, 2/3 for me 1/3 for Google.
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BigDave
msg:4138274 | 8:29 am on May 25, 2010 (gmt 0) |
| This is very interesting. First off, I thought it was higher (75-80%). Secondly, this makes me wonder if I should be using my own site search script with embedded content ads (68% rev share) versus the Adsense Search (51% rev share). |
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Haven't we heard for years that people pay more on adwords for search? I'd rather have 51% of 0.30 than 68% of 0.10. Not to mention all the additional work.
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tangor
msg:4138292 | 10:20 am on May 25, 2010 (gmt 0) |
Been there, done that, don't speak (usually). Pretty much done with G anyway.
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BeeDeeDubbleU
msg:4138300 | 10:55 am on May 25, 2010 (gmt 0) |
I love this sentence:
...in the spirit of greater transparency with AdSense publishers...
The italian judge had nothing to do with that. |
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LOL!
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