I know that there are a lot of posts having to do with a low CTR and I was looking at one of my blogs today and noticed that some of the ads were related to sites that I was looking at previously as opposed to the ads being about the content that is on the actual blog itself.
Could that possibly have something to do with getting low CTR - meaning having the ads being based on where the visitor was previously as opposed to the actually content on the site?
But now they want to shop for personal items. But what ads are showing? Boring work related interest ads!
Exactly. The interest based model assumes that when you land on a publishers website all the previous surfing (whether it has been your surfing or not) is currently what is needed to generate a conversion..