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Google AdSense Forum

How Many AdSense Publishers Are There? Over 1 Million.
Google Confirms One Million Publishers
Sally Stitts

 1:41 am on Apr 24, 2010 (gmt 0)

I have always wondered about this, and speculated about the number. A few times, I have even tried to calculate the number of AdSense publishers.

Of all my attempts to guess the number of publishers, I never guessed that high. How about you? Are you surprised?

So, the next time you wonder if you have much competition, now you know. A lot. Ha-ha.

The statement is made in the second article down (right now) called "Bridging the Gap", on the Google AdSense Blog - [adsense.blogspot.com...]
It should be OK to link to that, I hope, since it is THE authoritative reference site.

[edited by: engine at 1:05 pm (utc) on Apr 26, 2010]
[edit reason] Fixed link [/edit]



 5:13 am on Apr 24, 2010 (gmt 0)

Of all my attempts to guess the number of publishers, I never guessed that high. How about you? Are you surprised?

It has *never* crossed my mind as to how many they are...

[edited by: martinibuster at 6:59 am (utc) on Apr 24, 2010]
[edit reason] See TOS. [/edit]


 8:00 am on Apr 24, 2010 (gmt 0)

Everybody who has set up a blog at Blogger and clicks the "monetize this blog" button becomes an Adsense publisher. Nobody may ever visit the blog of course.


 12:05 pm on Apr 24, 2010 (gmt 0)

It would be interesting to know, how many publishers are there who are having a separate domain.
I mean not the ones on blogger or something as piatkow stated.



 12:13 pm on Apr 24, 2010 (gmt 0)

Much more interesting to know how many earn the min. USD 100 (required for payout) per month.


 3:13 pm on Apr 24, 2010 (gmt 0)

1 million sounds pretty low to me, i thought it would have been a lot more than that.
if you think of all the different subjects that can exist, if there's only one million publishers in total then the number of competitors that actually share your subject might be pretty low. especially when you think that each subject can be subdivided loads of times.


 12:45 am on Apr 25, 2010 (gmt 0)

I thought it was more too. Would also be interesting to know how many hit the $100/month.


 8:07 am on Apr 25, 2010 (gmt 0)

I would like to know how many publishers are earning over $1000 per day, and also how many are earning over $10,000 per day.

Not that I need the inspiration but it'd be nice to know how many people are at those parties when I knock on the door.


 8:57 am on Apr 25, 2010 (gmt 0)

I am AdSense publisher and created 5 AdSense publishers.

My onw average 2000 to 2300 EUR a month.
My best student started summer 2008 complete new, 500 to 600 EUR a month

4 other did not change their sites, just put the Adsense code on it.
All below 50.-EUR a month


 3:10 pm on Apr 25, 2010 (gmt 0)

1 million is a huge number. It really gives them a broad reaching capability of data collection. If you factor in the traffic they get to see from those 1 million website along with their own properties, I bet no one even comes close.


 2:27 pm on Apr 26, 2010 (gmt 0)

Actually, I'd have thought it was a lot more. Just think of all the people who have been kicked out. And the percentage that are scams, MFA, blah blah blah - almost explains why there's as little transparency as there is.


 2:44 pm on Apr 26, 2010 (gmt 0)

Does anyone know how much Google earns from Adsene? If you do we can get some VERY ROUGH figures for the average earnings per publisher. For example my enquiries indicate that Google earned just over $7 billion in 2009 from Adsense.

If there are over 1 million publishers (lets assume 1.2 for the sake of this example) and we assume a billion to be 1,000,000,000 (in the UK I think you would add another 3 zeroes) and we assume that Google pays out 70% of its income to publishers, then the average Adsense publisher earns just over $4,000 per year.

We need to account for two other factors at least:

1. The big boys take a huge chunk of that money.
2. The really small boys amount to a large number of the publishers.

1 and 2 balance each other out to give a fair figure for average active Adsense publisher?

Does that bring a frown or a smile to YOUR face!?


 3:50 pm on Apr 26, 2010 (gmt 0)

When they say over a million, that's a pretty open statement - it could be 1,000,0001 or it could be twenty five million.

I do not believe for one minute that the average AdSense publisher earns just over $4,000 per year.


 4:03 pm on Apr 26, 2010 (gmt 0)

Google actually stated several months ago they had broken the 1 million mark. I think the first time I heard it was last November/December.

What they haven't said is how many unique publishers that is. One publisher can have ten thousand sites.


 5:40 pm on Apr 26, 2010 (gmt 0)

right, let's do some filtering.

take out all scrapers, mfa, etc...leaving only those with actual content.
take out all those who aren't publishing their *own* content
take out all those who earn less than $50 per month

there's your real competition! :)

[all figures worked out on the back of an A4 envelope with a 2B pencil!]


 4:56 am on Apr 27, 2010 (gmt 0)

Two gut thoughts:

a) I'd say a million publishers would be way, way below the mark.

b) An average income of $4,000 would be way, way above the mark.

Usual FWIW, YMMV etc.


 4:58 am on Apr 27, 2010 (gmt 0)

Another thought, borrowed from a thought of mine over at Amazon Forum around 2003.

Less than 5% of publishers [or Associates in Amazon's case] make worthwhile money.


 6:56 am on Apr 28, 2010 (gmt 0)

In researching inward links over the last few days I have come across a lot of adsense publishers that basically have a page with adsense at the top and a whole pile of hardly associated links at the bottom.

There is effectively no content on the page at all as far as I can see. I seriously doubt such pages are making any money at all.

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