homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Google / Google AdSense
Forum Library, Charter, Moderators: incrediBILL & martinibuster

Google AdSense Forum

Page keywords logged?
Came across something interesting

5+ Year Member

Msg#: 4097642 posted 10:20 pm on Mar 14, 2010 (gmt 0)

I've been looking through referrer logs and came across multiple entries like this:

when the visitor comes from AdWords (request URL has "gclid=" in it),
and routed through doubleclick.net (i.e. content network),
the entry contains (I added line breaks for readability)

kw0=DIY widget&
kw1=big green widget&
kw2=big blue widget&
okw=diy big widget&
kw=keyword widget&

made me wonder what this kwN and okw mean.
Looks like:
1. This only happens if the request is routed through doubleclick.
2. There can be several kwN, I've seen up to five
3. This is with different sites (i.e. example.com, domain.com, whatever.com), so does not look like a site feature
4. okw looks like a certain derivative of kwN series

So I reckon this must be the page theme as seen by AdSense? The keywords describe the page pretty well.

Anyone seen this?

I also wonder if I stick AdSense banner on my own page X, run an AdWords CPM ad on that page for a second site Y, I can determine what Google preceives is a theme for a page X by looking at the Y logs? And then obviously change the page to make the okw match what I want? Makes sense?



WebmasterWorld Senior Member 10+ Year Member

Msg#: 4097642 posted 10:45 pm on Mar 14, 2010 (gmt 0)

It has something to do with link units. I haven't looked into it further when I first saw something similar, but I think it lists the search terms generated by link units that are used to dynamically create a page from which your visitor came.

Global Options:
 top home search open messages active posts  

Home / Forums Index / Google / Google AdSense
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved