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Black Friday And AdSense
Higher Paying Ads?
WolfLover

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4032810 posted 5:20 pm on Nov 27, 2009 (gmt 0)

I am seeing double eCPM rates on my ecommerce site today. Are the advertisers paying a lot more for Black Friday ads in hopes of scooping up sales?

Just wondered what other peoples experiences are.

 

HuskyPup



 
Msg#: 4032810 posted 5:40 pm on Nov 27, 2009 (gmt 0)

Flat on its back...no activity, well hardly any activity at all, then again I'm not that kind of site, my traffic levels are very low.

eeek

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4032810 posted 8:15 pm on Nov 27, 2009 (gmt 0)

Monday is the traditional day of online sales.

gouri

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4032810 posted 1:00 am on Nov 28, 2009 (gmt 0)

Stats have not moved in many hours. Is anyone else seeing this?

proboscis

10+ Year Member



 
Msg#: 4032810 posted 3:26 am on Nov 28, 2009 (gmt 0)

It's bad. Worse than yesterday. Stats appear to be moving, ecpm is average, but there is no traffic.

Swanny007

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4032810 posted 3:58 am on Nov 28, 2009 (gmt 0)

Today is actually shaping up to be pretty normal. Yesterday was down 15-20% or so (earnings, etc).

maximillianos

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4032810 posted 4:49 am on Nov 28, 2009 (gmt 0)

Thursday was a low day. Today seems back to normal. Traffic slightly down.

I think Monday will be pretty big for e-commerce sites.

WolfLover

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4032810 posted 7:01 am on Nov 28, 2009 (gmt 0)

I hope so max, (about Monday). Thursday was awesome and Friday even better!

benallos

5+ Year Member



 
Msg#: 4032810 posted 6:40 pm on Nov 28, 2009 (gmt 0)


Stats are moving so slow .. traffic is low today as well as the income.

jhood

10+ Year Member



 
Msg#: 4032810 posted 9:02 pm on Nov 28, 2009 (gmt 0)

Yes, eCPMs up markedly on Black Friday (a U.S. phenomenon). Very healthy today as well.

purplecape

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4032810 posted 11:32 pm on Nov 28, 2009 (gmt 0)

Depends on the site. I know I have to wait for Monday, when people are back in the office.

super70s

5+ Year Member



 
Msg#: 4032810 posted 12:30 am on Nov 29, 2009 (gmt 0)

I just heard on the local TV news that a national marketing firm said Black Friday spending was only a 1/2 percent higher in the brick-and-mortar stores this year compared to last year, however spending online is 35% higher compared to 2008.

HuskyPup



 
Msg#: 4032810 posted 3:07 pm on Nov 29, 2009 (gmt 0)

I wish every holiday was like this.

My Saturday was not only 15% up on the month's daily average it was my best Saturday of the year...I bet I'm not writing that in 4 weeks time!

gethan

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4032810 posted 12:58 am on Nov 30, 2009 (gmt 0)

From Wednesday to Sunday was like one long weekend - traffic down 20% as opposed to a normal weekday.

HuskyPup



 
Msg#: 4032810 posted 10:52 am on Nov 30, 2009 (gmt 0)

Overall earnings not anywhere near as bad as I was expecting:

Wednesday to Sunday -8.25%
Thursday to Sunday -12.82%

Page Impressions

Wednesday to Sunday -11.5%
Thursday to Sunday -12.0%

The best days for me were easily Wednesday and Saturday.

maximillianos

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4032810 posted 12:17 pm on Nov 30, 2009 (gmt 0)

Oddly traffic was up this past weekend for us. Maybe folks have been getting the itch to go back online after a few days off from the office.

filbiz

5+ Year Member



 
Msg#: 4032810 posted 2:32 pm on Nov 30, 2009 (gmt 0)

Traffic is a bit low but I didn't expect the ecpm and earnings to be way too low compared to last year. It started on the 25th this November.

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