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Featured ads?
Small stars denoting featured ads
johnnie




msg:4027266
 12:31 pm on Nov 18, 2009 (gmt 0)

Today for the first time I've spotted "featured ads" in a site's skyscraper adsense block. These ads are denoted with a small yellow star.

What's up with this? Anybody else seeing this and if so, how is CTR doing?

 

zett




msg:4027323
 2:34 pm on Nov 18, 2009 (gmt 0)

Oh no, now the Adsense team is drawing undue attention to some of the ads (disguised as "featured ads"). This will probably lead to the inevitable - a lifetime ban from accessing any Google service (even from Internet Cafe's or when in disguise).

johnnie




msg:4027852
 8:30 am on Nov 19, 2009 (gmt 0)

I don't get it; isn't google breaking their own "thou shalt not attract undue attraction to an ad" policy? Curious.

Has anybody noticed significant jumps in CTR thanks to this?

rustybrick




msg:4027945
 12:33 pm on Nov 19, 2009 (gmt 0)

Google confirmed with me that these ads are real and they are testing it. I guess a mod knows where to link to if they want to show this confirmation and pictures.

It is hypocritical, I agree - but should publishers complain if their CTR jumps due to Google placing images near our ads?

johnnie




msg:4027984
 1:19 pm on Nov 19, 2009 (gmt 0)

I for one won't

Seb7




msg:4027998
 1:41 pm on Nov 19, 2009 (gmt 0)

[searchengineland.com...]

ken_b




msg:4028056
 3:06 pm on Nov 19, 2009 (gmt 0)

Well if they combine this with the ads that have photos CTR should really jump.

Coming soon... "Feature Photo Ads" ?

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