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Asked a random user about Google Ads
dailypress




msg:4022598
 8:03 pm on Nov 10, 2009 (gmt 0)

Yesterday I was at coffee shop and saw this guy in front of me staring for a while at this webpage with Google ads. I went up to him and asked whether he knew what the Google ads were as if I didnt know and was simply asking a question. The ads were right above an embedded YouTube clip.

He responded: Yes, they are ads. And I said, from Google?
He said I think so. I said thank you and walked a way.
(I know, it was strange and I felt weird but at the same time despite being in a hurry I had to ask him cause he was staring at the page and moving his mouse pointer around the ad. I was waiting for him to click but he never did)

I have also asked many of my friends and coworkers in the past and almost all of them knew what the Google Text ads were. The only thing I noticed that some people didnt know were the Link Units and also how the publisher gets paid, through clicks or impressions. Other than that I think most people know whats going on...

So im starting to think embedding/hiding ads within content is getting out dated. So I wouldnt mind putting borders around my ads and chose colors that match my site and makes it look nicer.

Just another observation that I wanted to share.

 

IanCP




msg:4022657
 9:26 pm on Nov 10, 2009 (gmt 0)

So I wouldnt mind putting borders around my ads and chose colors that match my site and makes it look nicer.

Been doing that since day one.

dbcooper




msg:4022660
 9:29 pm on Nov 10, 2009 (gmt 0)

>He responded: Yes, they are ads.

Heh, the usual response I get is "What ads? Oh yeah, I see them now that you point them out." Banner blindness has become an art form.

dailypress




msg:4024375
 2:02 pm on Nov 13, 2009 (gmt 0)

Banner blindness has become an art form
I absolutely agree. Never mind sites that consume lots of bandwidth i.e. myspace and facebook and have high cost; I worry that most sites will have more and more difficulty monetizing in the future.

Personally speaking over the years my CTR dropped significantly; I compete with more websites for ranking; CPC goes down; and again CTR doesnt look pretty!

Solution: not to give up yet!

piatkow




msg:4024389
 2:21 pm on Nov 13, 2009 (gmt 0)

I was composing a post in my head as I read and then found that dailypress said just what I was going to say.

wyweb




msg:4024500
 5:25 pm on Nov 13, 2009 (gmt 0)

Personally speaking over the years my CTR dropped significantly

Mine too...

alika




msg:4024641
 9:57 pm on Nov 13, 2009 (gmt 0)

I found that you really need to do some shakeup sometimes when things are starting to look stale (or worse, on a downward spiral)

Recently, I enlarged the fonts in the ads of my smaller site. I use large rectangles, wrapped within the article, no borders but lots of white space to separate the ad from the article.

I've been using the small fonts. I noticed a 20% increase of revenues (mostly because CTR improved) when I started using the medium fonts

I'll now try to see if it will work the same way in my main website, though the in-article ads are placed differently. Instead of wrapping the ads within the content, I use the style of MSNBC.com here "story continues below" is used to indicate an ad

With Adsense, it seems you really need to keep experimenting in order to just maintain your current income levels.

dailypress




msg:4025125
 2:36 am on Nov 15, 2009 (gmt 0)

The large box ad always worked best for me!

I've been using the small fonts. I noticed a 20% increase of revenues (mostly because CTR improved) when I started using the medium fonts
Depends on the location in my opinion cause sometimes large fonts get higher CTR and vice versa, depending on layout and location and whether or not youre blending or not.

With Adsense, it seems you really need to keep experimenting in order to just maintain your current income levels.
Is it worth it anymore? Earning $1/day for serving 1,000 visitors/day? (assuming 5 cent clicks with CTR 2%, sometimes thats even questionable, never mind the time spent and hosting/domain cost)

IanCP




msg:4025175
 6:54 am on Nov 15, 2009 (gmt 0)

Look, what I've learnt over six+ years of AdSense alone. We're always going to be comparing "apples with oranges".

Your genre can be identical to mine and we will have totally different results. A fact of life.

Is it worth it anymore? Earning $1/day for serving 1,000 visitors/day? (assuming 5 cent clicks with CTR 2%, sometimes thats even questionable, never mind the time spent and hosting/domain cost)

Well, personally I'd be investigating other avenues of monetising the site.

If any?

Some of us have always and continue to do "real well".

Many comments in recent years about AdSense I note have discerned to have come from "Johnny-Come-Latelies" with:

Why aren't I making 100 million, squillion dollars?

The simple answer is you won't.

alika




msg:4025225
 12:50 pm on Nov 15, 2009 (gmt 0)

Depends on the location in my opinion cause sometimes large fonts get higher CTR and vice versa, depending on layout and location and whether or not youre blending or not.

Yes -- that will ALWAYS be the case with Adsense. Also in the same way that you earn "$1/day for serving 1,000 visitors/day"

You always need to experiment which formats, ad fonts, ad sizes, colors work for you. I find that there are many Adsense publishers who put on the code and that's that. If it's not working for you as much as you think it could, shake it up a bit and see which combinations work for you.

Of course, it will be harder to find something that works if you've got an audience that is not responsive to ads or low paying topics in your site. Then Adsense may not be the right ad program for you.

alika




msg:4025226
 12:51 pm on Nov 15, 2009 (gmt 0)

Depends on the location in my opinion cause sometimes large fonts get higher CTR and vice versa, depending on layout and location and whether or not youre blending or not.

Yes -- that will ALWAYS be the case with Adsense. Also in the same way that you earn "$1/day for serving 1,000 visitors/day" when others are still doing good money from the program

You always need to experiment which formats, ad fonts, ad sizes, colors work for you. I find that there are many Adsense publishers who put on the code and that's that. If it's not working for you as much as you think it could, shake it up a bit and see which combinations work for you.

Of course, it will be harder to find something that works if you've got an audience that is not responsive to ads or low paying topics in your site. Then Adsense may not be the right ad program for you.

alika




msg:4025227
 12:51 pm on Nov 15, 2009 (gmt 0)

Depends on the location in my opinion cause sometimes large fonts get higher CTR and vice versa, depending on layout and location and whether or not youre blending or not.

Yes -- that will ALWAYS be the case with Adsense. Also in the same way that you earn "$1/day for serving 1,000 visitors/day" when others are still doing good money from the program

You always need to experiment which formats, ad fonts, ad sizes, colors work for you. I find that there are many Adsense publishers who put on the code and that's that. If it's not working for you as much as you think it could, shake it up a bit and see which combinations work for you.

Of course, it will be harder to find something that works if you've got an audience that is not responsive to ads or low paying topics in your site. Then Adsense may not be the right ad program for you.

signor_john




msg:4025298
 5:54 pm on Nov 15, 2009 (gmt 0)

So im starting to think embedding/hiding ads within content is getting out dated.

I think it became outdated when Google introduced Smart Pricing.

Elsmarc




msg:4025338
 8:44 pm on Nov 15, 2009 (gmt 0)

Is it worth it anymore? Earning $1/day for serving 1,000 visitors/day? (assuming 5 cent clicks with CTR 2%, sometimes thats even questionable, never mind the time spent and hosting/domain cost)
That all evens out when you get up to 10,000 (not to mention 100,000 or more) visitors a day. On one of my main sites I get about 20,000 visitors a day and bring in about US$250 a day from it. All sites together, asdsense alone keeps me comfortable, but add into that ads placed directly by companies and that's another US$125 a day for that site alone.

I haven't bothered to worry about ad placement for a couple of years now. Most are boxed and none are 'hidden'. It's obvious they're ads and the visitor can easily follow the content with minimal distraction.

I've seen a *lot* of complaints here about CTR. I ran a quick graph in Excel and my CTR has only dropped 0.24% from its average since I started using adsense in 2003 (almost 7 years). It bounces around a bit, but it's relatively consistent long term. I can't complain about CTR.

The biggest problem I see is so few people look at their stats long term, and their expectations are high. A month of data tells me next to nothing because there are so many factors involved. Even a year can be misleading. For many of my stats I can go back to around 1998, and when I graph different elements (such as 'visitors' or 'pageviews' or 'income'), I can see interesting trends and try to match them up to things I've done, but all in all if one puts up good sites and keeps them fresh with content people are looking for in the long term you'll do well.

As to the thread's main topic, I run into people all the time that don't know anything about adsense or understand what the connection is. Think about it this way - magazines have, of course, had ads since someone thought up the "magazine" idea. We've all read magazines of one sort or the other. We look through them and sort out the ads from the content we're interested in. I can say I prefer it when ads are boxed and/or not mingled in the content. I feel the same way about reading web pages. I don't mind ads as long as they're not flashing or have a lot of movement. I like HuffPost but the ads keep me from going there a lot. Too much movement and distraction.

So im starting to think embedding/hiding ads within content is getting out dated. So I wouldnt mind putting borders around my ads and chose colors that match my site and makes it look nicer.
I agree 100%. Embedding/hiding ads was never really in except to people who depend upon visitors to 'click by mistake'. Embedded/hidden ads break up content and make for a poor visitor experience, in my opinion.

I want repeat visitors. I look to my own 'values' in ad placement on my sites. I believe the people I want to come back essentially have my values - I'm here mainly for content.

I also think there is some of the same 'bad' thinking with respect to 'visitor experience' where a site takes a one page article and spreads it out over 4 or 5 or more pages. Many times a 5 paragraph article is spread over 2 pages. That annoys me as well.

But each to his/her own.

Ads are ads. We've had them around for ages. They're not evil, they're just ads. Concentrate on content and visitor experience and over time a site will thrive.

dailypress




msg:4025775
 1:55 pm on Nov 16, 2009 (gmt 0)

That all evens out when you get up to 10,000 (not to mention 100,000 or more) visitors a day. On one of my main sites I get about 20,000 visitors a day and bring in about US$250 a day from it. All sites together, asdsense alone keeps me comfortable, but add into that ads placed directly by companies and that's another US$125 a day for that site alone.
I think thats a great return on the number of visitors you have! Congrats :)
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