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Integrating adsense to look like regular site links?
miketheman




msg:4017797
 10:26 pm on Nov 2, 2009 (gmt 0)

Hi everyone,

I've been studying up on maximizing adsense revenues and am very curious as to what other people think about optimizing.

The one thread I came across said to make the ads appear to be apart of the site. I understand that this can mislead users and make them think they are clicking on an internal link (a link in the site), but it actually is an ad.

Any thoughts on this? Maybe I need to outweigh my morals for my wallet, because more sites I know do this, i.e. ebay, mysql, and even google it's self (in the sponsored results sections).

Anyways right now I have a have a side bar type ad that stands out, but will be switching over to a leaderboard style. I was also reading up on how less pages = higher money (http://www.webmasterworld.com/google_adsense/4015306.htm)...is this true, even for a dynamic site that has like 1 page with many options in that page?

 

incrediBILL




msg:4017813
 10:57 pm on Nov 2, 2009 (gmt 0)

There is a fine line between blending AdSense to fit the layout of your site and blending AdSense to appear deceptively like its part of the content.

Blending to appear as part of an article or whatever has gotten some people warned in the past.

Just use some common sense and you'll be fine.

johnnie




msg:4018248
 3:45 pm on Nov 3, 2009 (gmt 0)

Personally, placing the larger square ad units in-content has never failed for me. This puts the ads right in the face of the reader, but since the 'ads by google' is clearly visibleand the ads offset the content, it is clearly visible to the visitor that they are in fact looking at an ad. There is a thin line between ad exposure and deception. I strongly suggest you read google's guidelines and strictly adhere to them.

[edited by: incrediBILL at 4:19 pm (utc) on Nov. 3, 2009]
[edit reason] thread clean up [/edit]

swa66




msg:4018261
 3:59 pm on Nov 3, 2009 (gmt 0)

Also know that these guidelines are somewhat flexible (allows google some gray area to weed out bad publishers while allowing more too good ones), and that the rules change over time.

I'm not ready to go too close to the border myself. Esp not if the border isn't clearly marked, open to interpretation, and might shift unannounced. You might find yourself on the wrong side of it all too easy if you venture too close.

HuskyPup




msg:4018302
 4:46 pm on Nov 3, 2009 (gmt 0)

Any thoughts on this?

If you have any doubts send Google a sample page link for approval.

If granted keep that authority safe!

miketheman




msg:4018526
 9:11 pm on Nov 3, 2009 (gmt 0)

Do you know where I can request a review of our style or concept?

IanCP




msg:4018589
 10:54 pm on Nov 3, 2009 (gmt 0)

make the ads appear to be apart of the site. I understand that this can mislead users

While searching for drivers in the last week or so I've come across lots of sites doing exactly that. NO, I didn't find what I was remotely looking for.

When I have the time I'll do it all over again and make a list to report to both Google Search as well as AdSense.

There are far too many sites out there which do NOT provide the information searched for, blend AdSense to be part of the site and are simply time wasters.

miketheman




msg:4018592
 11:04 pm on Nov 3, 2009 (gmt 0)

EXACTLY IanCP! That's what I feel. I have a reputable site that is free for users, but I would kinda like to make money (duh...sleepless nights for nothing!)

I don't feel its right to blend ads in the site to trick users (this is just the way I see it. As of now, I put ads up on the right side bar and allow users to hide them as they feel.

I'm just wondering if placing the leader board ads (since they pay higher) in the search results or postings them selves will deter my users?

Just trying to find that happy medium.

explorador




msg:4018610
 11:41 pm on Nov 3, 2009 (gmt 0)

While searching for drivers in the last week or so I've come across lots of sites doing exactly that. NO, I didn't find what I was remotely looking for.

When I have the time I'll do it all over again and make a list to report to both Google Search as well as AdSense.

Happened to me last week too. Sadly, some are not "standar publishers" so they didn't have those squared ads with links inside, instead those free layout ads only privileged publishers have. This mean they had more freedom to disguise their ads as content... that's bad.

Remember, even as you can fool a visitor, it will happen just this, they will remember the domain name as a time waster and won't be back again.

miketheman




msg:4018684
 1:11 am on Nov 4, 2009 (gmt 0)

"Remember, even as you can fool a visitor, it will happen just this, they will remember the domain name as a time waster and won't be back again." ----sorry, don't know how to make the box yet

That is exactly what I'm talking about in this topic....It becomes a stance of weighing out what's important to you (and let me refine what I mean by morals vs wallet). It's more of:
consistent revenue vs fluctuating revenue

Consistent Revenue: where you'll average daily this amount, because your user volume is a steady average.

Fluctuating Revenue: where you may (or may not) get high hits one day, but sacrifice a potential repeat user.

Having ads on your site becomes a balancing act. I agree with johnnie where websites should clearly (or at least not too blended) show that the links are ads. For my site, I'm going to continue to look at it from my users standpoint. Offer the ads (external links that will lead them away from my site), but clearly note with the box around it, that they are ads and really OPTIMIZE my pages so that they provide the right type of ads for my users.

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