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Negotiating to sell my site to another publisher
Will the ads change when the new code goes in?

 2:25 pm on Sep 11, 2009 (gmt 0)

Negotiating to sell my 13 year old site to another publisher.

Ad inventory pretty stable for 3 years.

Will the ads change when the new code goes in?

Does anybody have any experience with this?



 4:16 pm on Sep 11, 2009 (gmt 0)

Will the ads change when the new code goes in?

Why do you think it would?

I assume the content will remain the same?

Interesting question though!


 8:36 pm on Sep 11, 2009 (gmt 0)

Will the ads change when the new code goes in?

Good question, in the case of site targeting, I wonder if advertisers target your Adsense account or your domain name.


 9:07 pm on Sep 11, 2009 (gmt 0)

For reasons beyond my and your patience to consider here, I know not every account is treated equally, so I guess you might see a change, but perhaps not related to the type of ads.


 12:17 am on Sep 12, 2009 (gmt 0)

Hi thanks for the responses.

No site targeting, opted out.

Yes, content will be the same.

Usually, from my experience there might be a hit in ad serving quality for a few days until the algo gets used to it.


 1:29 pm on Sep 13, 2009 (gmt 0)

Smart pricing will be definitely 'adjusted' leading to revenue implications. The ads (served) may also be affected accordingly, as perception of the site changes in G's eyes..

My 2 cents ..


 4:02 am on Sep 14, 2009 (gmt 0)


So possibly, maybe, could be, it could be skewed.

Where is our little Google birdie?

Such an interesting question and not a chirp!


 12:42 pm on Sep 14, 2009 (gmt 0)

The new owner might have different URLs in his competitive ad filter, or have different categories filtered in his category filter. When generating his ad code he might choose 'text only' where you have text & image ads, or vice versa. Those things would definitely affect what ads show.

It seems to me that you can't guarantee the same ads, the same traffic levels, the same CTR, or the same earnings for the new owner, period. You can't even guarantee those things for yourself from one month to the next.

What if the best-paying, most stable advertiser on your site goes bankrupt next month? Yeah, the mix of ads will definitely change.

Three years of stability is a pretty good indicator, but it's not etched in stone.


 2:22 pm on Sep 14, 2009 (gmt 0)

Too many variables, but if I had to guess, I would say yes, most definitely the ads could change.


 9:59 pm on Sep 14, 2009 (gmt 0)

Will the new owner be using an existing AdSense account for your site, or a brand new account. I suspect that could make a difference.

Using an existing account might drag some history along with it until the bot realizes it's working a new site for an existing account.


 12:23 pm on Sep 15, 2009 (gmt 0)

Actually it is one of the Members here and we are debating this in the same way.

I think she is currently using an active account.

I have two other buyers interested that would strip Adsense off completely and put their own products on instead.

My GF has an account and I have swapped back and forth PUb IDs with her with good results.


 6:17 pm on Sep 23, 2009 (gmt 0)

As far as I know you can't SELL your Google Adsense account so I don't see how the new owner "could" use it. maybe red flags go up when changing personal details and such.

I have a few other PUB ID's on certain pages (for content they wrote that I control, not auto-submitted and out of my control), I see basically the same type ads, and about the same payouts. Although I WOULD suspect that yes smart priced accounts vs. non-smart priced would be a fluctuation, but then again WHO KNOWS when they're smart priced anyway? So its null and void...

In response to someone who said something about their largest advertiser tanking in a month.. That's not just Google adsense, that's ANY business. That's why its a Business Venture.. What about the people that bought brick and mortar businesses RIGHT BEFORE the bottom fell out of the economy? Like the mom and pop restaurants that change hands locally, etc.. Anytime you deal with money there's a speculation factor.. EVEN IF you switch jobs and a month later the economy drops and you get laid off!


 11:54 am on Sep 24, 2009 (gmt 0)

I almost started a brick and mortar business in addition to my Adsense projects right before the recession, good thing I chickened out.

Well I sold it. They are just taking over my folder at my ISP and the hosting so the site won't move.

Got a fair price for it and since it was a friend I got to leave a banner for my new online graphic novel about an Egyptian God. (which is taking most of my time now)

Only 4 pages to change the pub ID's on, should be a breeze.


 7:01 pm on Sep 26, 2009 (gmt 0)

Special thanks to everyone for the spelling corrections!

Great artist = bad speller


 10:13 pm on Sep 27, 2009 (gmt 0)

I realize this discussion is over but just wanted to add one thing: it really depends on whether your site is owned by you personally or by a corporation or LLC.

If the name of the legal owner of the site changes (i.e., if the tax identification number changes), Google will want to establish a new account or fold it into the buyer's existing account.

You can sell a corporation in its entirety if the buyer buys all the stock. In that case, the tax id number wouldn't change. If you sell the assets of a company, all bets are off.

Your accountant or lawyer should be able to give you authoritative advice on this.


 8:18 am on Oct 2, 2009 (gmt 0)

I hate lawyers

but thanks for the advice.

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