I feel the answers may be far too generic to get any meaningful idea however I had one of $5.20 last month but I think that was the advertiser's mistake since I was getting quite a few in the $0.50~0.60 range at that time.
I do get quite a few up to $1.00 but at the same time those dreaded $0.01~0.03 keep appearing in the early mornings and late at night.
Every year or so a $20 to $25 click
This year was $8 so far the highest
This is about 1 from several 100.000 clicks is special
May I ask how you would know how much each click is paying? Only way I've been able to determine specific epc is if I only have one click on a specific channel.
surfer67, that's how I can tell....
My highest-value clicks have all be in the past year (I've been in the program since 2003)--at least one over $3 and several over $2. The average "price" per click has also trended upwards for me over time and is now about double what it was five years ago.
I no longer believe in those high paying single clicks in most cases. I think some of those high dollar clicks are payment dumps without click dumps at the same time. In other words, the system is catching up with money you are owed.
There is one page that I have, dealing with a medical subject, where almost every click (about 1 per month) is over $1, so I do believe that one pays well. The ones that I consider to be adjustments come on the most unexpected channels, which get a lot more traffic. My chile recipe is good, but it generally pays under 30 cents per click, so I don't buy it when I get a $4 click.
|May I ask how you would know how much each click is paying? Only way I've been able to determine specific epc is if I only have one click on a specific channel. |
I check maybe 10 times a day my earnings.
I have 200 channels.
So at day time, 1 or 2 hour difference in one of 200 channels is many times only 1 click. So it's possible to check this events.
"Every year or so a $20 to $25 click "
I wish I knew better how all this works. Who in their right mind would allow a click that expensive? Clueless newbie adwords people? The highest I've seen is about $ 6.70. It was one channel with only one click that particular day.
|Clueless newbie adwords people? |
Not clueless...I once, very, very nearly made the same mistake when I wanted to bid 0.25 & suddenly realised it was 2.50...that budget would have soon gone!
As an advertiser who sells his own product on his own website, I would love to be able to get clicks for about 10cents. This $2 or $4 per click is madness (I have had a few on my other website which has adsense on it). They are not worth that as you have to get lots of clicks to get a sale.
So unless you are a lawyer for people with asbestos claims you cannot pay too much per click.
|This $2 or $4 per click is madness |
It's rare but it's not madness. it depends on the type of business. If you sell cars and make thousands of dollars of profit per purchase, it's probably a good price. Same thing with some technological, medical, financial and legal services, etc.
It doesn't make necessarily sense for publishers to chase those industry however, since the competition is fierce, and sometimes, the traffic is low.
But I'm sure a lot of businesses can get a decent ROI with clicks over a buck.
Early 2005 on a new website, I experienced a single click during the day for about $21, at the end of the day I had 2 clicks with a revenue of about $22. (I don't remember the exact amounts)
I put it down to an advertiser mistake, and, unfortunately I've never seen that kind of EPC again :(
|how much each click is paying |
Can be done via Google Analytics
I think it may have been last year, maybe the year before, but I had a click worth over $6 in Adsense for Search. At that time I could see what had been searched for, and unfortunately, it is a topic that I have no interest in.
anglo typo? ;)
Not everyone who advertises is selling a widget. Some advertisers are professionals who are looking for individuals with very specific injuries, losses, etc. Sometimes there are not many of these individuals out there and there is thus quite a pitched battle among certain types of professionals to latch onto an affected individual before another of his or her colleagues does so.
Professionals like, oh, say, lawyers, for example. $20 is not too much to pay if it puts you in the running for a big personal injury or product liability case.
Not to conjure up old demons or apply derogatory language to the practitioners of an old and noble profession, but there is more than one way to pursue an emergency vehicle.
>>This $2 or $4 per click is madness
As an adwords advertiser, I can tell you that I've paid over $10 per click. I'm not sure what the highest was, but I might have bid over $15 at times.
It depends on your conversion rate and profit.
$3 was the highest
last month i have earned $2.22 on a single click.
|As an adwords advertiser, I can tell you that I've paid over $10 per click. I'm not sure what the highest was, but I might have bid over $15 at times. |
Please advertise on my site ;)
I once had a $27 click. that was sweet. really thought i was on the way to being rich.
Lately its mostly $D00D.00 and $CR.4P
I get loads of really high paying clicks ie. $6.00, $8.50, $12.00, $15.00 and over $20.00.
mine is $1 the highest
There are high paying clicks. When it is a big season for the advertisers in my niche, I'll see 1 click at a time on my smaller sites and I know I'm getting $3 to $4 a click. And that is with blocking some bigger players that I don't want to be endorsing! I'd probably have $6 to $7 clicks during the high season otherwise.
(Normally I run 20 cents a click average when I'm not being smart-priced.)
Wow.... all these high paying clicks!
Do they add up to fueling the private jet each month? Or are they just an occasional trip to Starbucks?
While we don't have channels that we can track single clicks, there was a site using PubCenter through us the other day that got one click for $6.80. That's the best I've seen on a single click in a long time.
At the RPM level, there are sites consistently in the $60 RPM with 12% click through rates that have legitimate content.
I get like, 25 cents a click. That's about average.
Once I had a 38 cent click and went out and bought steak and beer for everyone. I thought, "wow, I'm in the big time now."
Like you I think my most expensive click was (again like you) a few years ago when I got a $4 click from a website that had to do with astrology - of all things!
Try as I might, can't figure out what keyword gave me such a high cpm!
Co-incidently I got 1 click today that earned me just over $1.50!
My average is about 50 cents as far as cpm is concerned
my highest was 80 cents.