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This 36 message thread spans 2 pages: < < 36 ( 1 [2]     
Google Bugs May Contribute to Lower AdSense Income
Google Translate and Cache May Be Losing AdSense Money
incrediBILL




msg:3934086
 6:31 am on Jun 16, 2009 (gmt 0)

When we're all facing a huge downturn in the economy you would expect that Google would get all of their properties communicating properly to make sure they're maximizing every dollar possible both for themselves and their publishers.

Sadly, that doesn't appear to be the case.

I just tested a handful of my own properties and some of other people's in both Google Translate and Google Cache to see what kind of ads are being displayed, and mostly it was a shocking and abysmal failure.

Most sites I ran through the Google Translator either went completely off target or displayed ads about translator services. Some did display the proper ads but it didn't matter because they were being displayed to me in ENGLISH, not in the translated language that I requested, which was either FRENCH or SPANISH.

What good are ads in English when I'm at the console (or some foreign kiosk) asking for the page to be shown in another language, wouldn't it be prudent to assume I wanted to see the ad content in the same language?

This wouldn't be such an issue except I run a site of worldwide interest and get hundreds, sometimes thousands, of translation requests per day and if the ads don't work there's little value of letting them use the translator.

FAIL.

Next, I went back to check and see if pages in Google cache, which have had problems for many years getting the AdSense ads correct, were still having a problem. Some of the sites displayed appropriate ads but others were still displaying off the wall ads totally unrelated to the site.

FAIL.

So there you have it, lots of lost revenue opportunity just laying around waiting for Google to fix some very basic bugs that would possibly generate revenue for everyone and give us a needed boost in this downturn economy.

<side note>
The Google Translator also inserted some Google text where my ad banner rotator lives so they just flat out nuked my banner ad system which is additional money lost.

FAIL
</side note>

What say you Google, any plans to fix these simple issues that impede our earnings when our pages are at the mercy of your own services such as translate and cache?

There's money being left on the table, MY MONEY, and I don't like it.

Fix it please.

Translate YOUR site, view YOUR site in cache, what do you see?

Are your ads being shown on target or worthless gibberish?

Let's find out how wide spread this problem is, if it's beyond my limited testing.

[edited by: incrediBILL at 7:38 am (utc) on June 16, 2009]

 

IanCP




msg:3939364
 10:24 am on Jun 24, 2009 (gmt 0)

Is this an example of my "mojo" is bigger than your "mojo".

No, I'm not making a joke.

shoreline




msg:3939543
 3:40 pm on Jun 24, 2009 (gmt 0)

Not at all, it is simply asking Gomvents to show us the section of Google's TOS that states they keep any earnings from people who click on your ads in their cache.

Gomvents wrote:
per their TOS you agree to forfeit any rights to your content in the cache, including any earnings potential

This is very serious and if true, preventing Google from caching my content should result in an increase in earnings...

MsHuggys




msg:3941605
 3:06 pm on Jun 27, 2009 (gmt 0)

Google served you ads in English, because while you told translation to convert the page, for example, into French, the default language of the computer you were using was English. The ads are based on the 'user' which is detected by the actual machine settings as are screen resolution, browser platform...

If you were at an internet cafe in France, as an American speaking English, it would be up to the cafe to change the default language of the machine to suit your needs or to provide a proportionate number of English machines (at least one) that utilized the most common second language.

Otherwise, you are surfing the English speaking web, if that is your preferred language, with crappy translation. Translation software, while having come a long way in recent years, is far from a desirable solution.

Since I surf the web in many languages as part of my research, I can tell you that it would be preferred to be on a machine set to English rather than to translate everything into English on a French machine. Because I surf the web in other languages for research, those ads will never be clicked, no matter what language they are in.

If they were on your site, your loss is that I came to your site to begin with, no matter what language I come in or translate to, because I am not going to click any ad on your site. It would be a waste of my research time. I will come back to this point at the end of my comment. I suggest, that only people doing research, would deliberately surf the web with a translation program in this day and age. People doing research do not click ads, nor should they.

If you are paying to work on a machine that is not defaulted to the language you speak, the owner of that machine has failed you, not Google.

However, in this day of low cost, fast laptops and wireless internet in many homes and hospitality industry properties, as well as many coffee houses and restaurants, I don't know why anyone capable and savvy enough for internnational travel would use an internet cafe to begin with.

Internationally, I think internet cafes are primarily filling the needs of locals who are either too poor to buy their own machine and service, or too rural to get internet and they speak the primary local lanugage. While internet cafes originally served the needs of the business traveler, because hospitality had not begun providing these services, hospitality has now largely caught up, even within the worst and most budget motels. A $60 wireless router is within the budget of the smallest mom and pop B&B or motel.

When people come to my home or office, they open their laptop and go to work on wirelss. So, if a friend came in from Holland, they would likely surf the web in my home, in dutch, the default language of their machine. The ads they would see, would be in Dutch. The odds of a friend coming in from Europe and not bringing their own laptop with them, is nil.

This is the same odds of me traveling to Holland and not taking my laptop with me to use while I stayed at a hotel that offered internet.

This isn't 1999, it's 2009. You are applying a situation that is not realistic. One Adsense publisher surfing the web to test Google, does not a target test group make.

Coming back to the point I mentioned earlier, my main site targets dozens of countries. The site is sectioned off into about 20 different countries. Since I have each country in a different Adsense channel, I know my CTR and average CPC for each country. Because of cookies I also know the language those visitors came in and if they translated the page. I am not losing money. In fact, these pages have the highest ctr of all compared to other areas of my site.

Where money is being lost is having these visitors come on some type of a pda device. They comprise 3% of my traffic and do not see the ads. I know, because I surf my own sites with my blackberry as well as with less smart cell phones. Those visitor numbers are increasing, and really pose the biggest problem to Adsense publishers in the comimg decade, as their numbers are sure to grow significantly. This isn't google's fault, it is mine, for not developing (yet) a mobi site for that particular internet property, while I have done so for some of the smaller properties I own.

[edited by: MsHuggys at 3:11 pm (utc) on June 27, 2009]

incrediBILL




msg:3943662
 12:09 am on Jul 1, 2009 (gmt 0)

If they were on your site, your loss is that I came to your site to begin with, no matter what language I come in or translate to, because I am not going to click any ad on your site. It would be a waste of my research time. I will come back to this point at the end of my comment. I suggest, that only people doing research, would deliberately surf the web with a translation program in this day and age. People doing research do not click ads, nor should they.

Not all research is the same so the flaw in that logic is that sometimes the ads *ARE* valuable content.

Quick example would be looking for a hotel in a foreign country using a native language page from that country, therefore the page about hotels is every much as important as the hotels in the advertisements.

Hopefully both would be in the language requested and not in the language of the browers or the original page, since the viewer is specifically requesting that language.

mlemos




msg:3946270
 9:00 pm on Jul 4, 2009 (gmt 0)

Using Google Translate does not mean that AdSense ads will immediately adapt to the translation idiom.

Remember that AdSense bot needs to come and crawl the translation page to figure its content. That may take time, so when you see the translation page for the first time, AdSense may not even know the page idiom, so it uses other aspects to target their ads.

For instance, if you use page title in the URL, AdSense may use it to target ads for a page that was not crawled yet by the AdSense bot. If the title in the URL is in English, that should explain why you see English ads.

incrediBILL




msg:3946282
 9:39 pm on Jul 4, 2009 (gmt 0)

Remember that AdSense bot needs to come and crawl the translation page to figure its content. That may take time, so when you see the translation page for the first time, AdSense may not even know the page idiom, so it uses other aspects to target their ads.

That's exactly why we brought the topic up, when it's all inside of Google property it should work a bit better.

This 36 message thread spans 2 pages: < < 36 ( 1 [2]
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