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This 44 message thread spans 2 pages: 44 ( [1] 2 > >     
Currency reports in more countries including the UK
Is this a good thing

 8:50 pm on Jun 15, 2009 (gmt 0)

I am in the UK so the earlier shift to euro reporting did not affect me. The latest from Inside AdSense Team is they are adding more countries and one of them is the UK

Here is the new list Australia, Austria, Belgium, Finland, Greece, Portugal, South Africa, Switzerland, and the UK

They are saying also that we can try the system but also say that in the end it will be compulsory.

I was just wondering what anyone thinks about this, is it a good thing or is it just another way of cutting out earnings.

Any thoughts? Thank you.



 11:15 pm on Jun 15, 2009 (gmt 0)

The announcement is here:

I can confirm I see it as an option in my account (I'm in Belgium).

I think there are two sides to it:

  • those in the EU and even more those in the eurozone, who properly declare the income will have less trouble with dealing with an Irish legal entity than with a US one. Currency itself feels less important to me.
  • Those who "forget" to pay taxes probably rather keep the interaction with a far away legal entity, as it makes it less likely their local taxman will figure it out.

I'm now mostly wondering what happens to my old reports and from there I would like to choose my timing to make the switch at the best possible time.


 12:26 am on Jun 16, 2009 (gmt 0)

I just made a new post on this, I didn't notice this at time of posting.

The $ was really strong, at least compared to what it was in the past. So now that I've switched over the £, how exactly will it work.

I'll be upset if the only result is that I earn less.


 12:19 am on Jun 16, 2009 (gmt 0)

System: The following 3 messages were spliced on to this thread from: http://www.webmasterworld.com/google_adsense/3933918.htm [webmasterworld.com] by incredibill - 1:39 am on June 16, 2009 (PST -8)

I assume this is new, I've just logged in and noticed the notification that I can now view my earnings in sterling. I'm so used to seeing them in Dollars, it will be quite strange changing over to sterling now. But here goes..


 8:47 am on Jun 16, 2009 (gmt 0)

does anyone know if there are any tax / VAT implications with agreeing to the new terms and showing in Sterling?


 9:25 am on Jun 16, 2009 (gmt 0)

Would like to know this also.

P.S - Very strange viewing this in sterling!


 9:46 am on Jun 16, 2009 (gmt 0)


I'm no accountant, but as I understand it, Google employ the reverse charge mechanism, which means the buyer (Google) pays the VAT, not the seller. This is different if you reside in the country from where the funds are issued, Ireland (where those registered for VAT must send Google a VAT invoice), but that's obviously not the case as we're talking GBP here. Income tax applies as before.



 12:41 pm on Jun 16, 2009 (gmt 0)

I've switched to UK local reporting, and I do like not having to work out conversions in my head. The one issue I'm thinking about is this - I've gone through some of the newly converted reports of the past few months, and for some of the months the new pound sterling total is quite a bit less than the amount I was actually paid (and for some months the total is a little more).

Now, I presume this is because the new sterling reports have, according to Google, been calculated using daily exchange rates, rather than converting the total months' revenue in one fell swoop at the end of the month.

However, based on the reports that I have looked at it does seem like, for most of the time, I would be better off with monthly conversions rather than daily conversions. Although I guess this would depend on the direction the pound is taking against the dollar.

For the last six months or so though I would have lost quite a lot of money with daily conversions, which is a little worrying...

[edited by: SophieUK at 12:42 pm (utc) on June 16, 2009]


 12:54 pm on Jun 16, 2009 (gmt 0)

Is AdSense contradicting itself or not?

The payment methods available to you will remain the same. For example, you will still have the option to receive payments in US Dollars by cheque.

So I can still receive in US Dollars...yes.

Please be aware that once you have updated the currency in your account, we cannot reverse the change.

Just like some of the other things they cannot reverse engineer! However...

WE WILL also require this change in future so we recommend that you update your account soon.

So which is it?

I can receive in Dollars for now BUT in future I can only receive in Sterling...errr...no option to receive payments in US Dollars?


 1:16 pm on Jun 16, 2009 (gmt 0)

Husky Pup, I think what they are saying is that reporting will be done soon in £ whether you like it or not. To me they are not saying that you won't be able to receive payment in $. After all, reporting is currently in $ but I still receive the payment in £.

I can't get my head round why they are forcing us to make the change soon. There has to be a motive behind it and my guess is that it has to do with money. I just hope that there are no tax / VAT implications. The whole area is so complicated that a definitive answer (which won't come from the tax man) would cost a fortune in advice. And even then, it would always be covered by "as far as we are aware".


 1:25 pm on Jun 16, 2009 (gmt 0)

Great! Ireland still left out of the list. Then again, Google Ireland would have to pay Irish VAT on payments to Irish VAT registered Adsense publishers so it is probably a tax thing.



 1:48 pm on Jun 16, 2009 (gmt 0)

(which won't come from the tax man)

Am I the only one who does not have a problem with this?

I am self-employed and my AdSense earnings are treated as income just as my normal commission earnings are. Any expenditures made can be offset as usual.

I am also zero rated for VAT which means I can reclaim valid expenditures in full.

Why are so many having this complication?

Both my VAT and Inland Revenue offices are very clear on these issues and this is the way I have been running my self-employed books for 15 years and I have passed several inspections without a single query since they're the ones who told me what to do.


 6:18 pm on Jun 16, 2009 (gmt 0)

I've just changed mine. All of the previous reports are available in the new currency as well as dollars (as an option).

Handy to have it in UK pounds as it gets rid of an exchange rate calculation, but my historical records are going to be a pain to update. Might try to find a week by week exchange rate record and multiply everything to get close without going through everything again.


 8:43 pm on Jun 16, 2009 (gmt 0)

Why are so many having this complication?

I am guessing it's because there are some who do not want to declare to the taxman any income generated via adsense. Especially in countries where there is already high tax, like the UK for instance. People in the USA complain about $3 a gallon for gas (petrol), yet people in the UK would love to pay that. Same goes for fags (cigarettes). So it is understandable that some do not want to declare, and because it is going to be paid in local currency, they (adsense people) think that they will be found out.

I could be wrong.


 6:22 am on Jun 17, 2009 (gmt 0)

Lame wolf, wrong as far as I'm concerned. I declare it all £ or $ because they will find out eventually. It's the VAT aspect that worries me. At the moment I don't believe VAT comes into my equation because the earnings come from outside the EU. Google forcing us to see earnings in £ just appears strange, and I'm suspicious by nature. Where is GOOGLE coming from doing that?


 6:41 am on Jun 17, 2009 (gmt 0)

Lame wolf, wrong as far as I'm concerned.

I hope I am. I have spoken to a number of UK based webmasters. They didn't mind when it was in USD, but are worried now it will be in GBP.

I declare it all £ or $ because they will find out eventually.

How will they find out ? Google doesn't report it.

I do understand why you are suspicious.

[edited by: Lame_Wolf at 6:42 am (utc) on June 17, 2009]


 6:42 am on Jun 17, 2009 (gmt 0)

does anyone know if there are any tax / VAT implications with agreeing to the new terms and showing in Sterling?

Where is GOOGLE coming from doing that?

Those of you who declare and pay taxes MUST visit an accountant.

Google is forced by the Eurpean Comission to move its business address to Europe to pay its taxes here.
The bad news for us is these taxes are paid by publishers.

If you, into the EU have a contract with an american company you are exporting your services and you must no pay VAT/IVA; your incomes are the 100% of the Adsense cheque.

If you change your contract to an european company, you will need to send every month to Google an invoice where 16% is VAT/IVA (16 here, in Spain; other countries may have another tax percentages) and your net income is the other 84%. Every quarter you must pay the 16% of your invoices to the Government of your country (because advertising is excluded from the standard location rules of VAT/IVA in the European Union; only publishers in Ireland will receive so an invoice from Google). That's what Google don't want to tell us.



 2:16 pm on Jun 17, 2009 (gmt 0)

Lexur, frighteningly that makes sense. BUT, the change to reporting in £ as opposed to $ doesn't "seem" (I use that word advisedly) to mean I am changing my contract to Google Ireland. Or does it?

I'm so far behind that I'm not even sure who our (in the EU) current contact is with. Ireland or the US. Anyone know?

A note for those who don't declare their income. One look by the tax man or the VAT man at their bank accounts will show Adsense money coming in. Maybe it would be unlucky to be randomly investigated in that way but it does happen. If the tax man then goes back eight years and asks for the back-tax, you can be in real serious trouble.


 3:03 pm on Jun 17, 2009 (gmt 0)

nomis5, clause (d) when signing the new UK contract states ...

“Google” means Google Ireland Limited

As far as I understand it, G will employ the reverse charge mechanism, which means you do not have to pay VAT. If they drop this, they will then have to pay you VAT on top of your current earnings, but only if you are VAT registered. This shouldn't affect earnings, but does mean more admin.


 5:32 pm on Jun 17, 2009 (gmt 0)

For my final 2 cents on this subject, if you read G's terms for switching to GBP, you'll note that they echo those of the Euro switch. The relevant section here is ...

Your payments are being made by Google Ireland, a company incorporated under the laws of Ireland, in accordance with the terms of your agreement with Google. The services provided are subject to the reverse charge mechanism and so VAT is to be accounted for by the recipient, Google Ireland, per Article 196 of Council Directive 2006/112/EC

Should you want more info, a quick trip to the Inland Revenue's site continues the theme ...

Under the reverse charge accounting mechanism, it is the responsibility of the customer, rather than the supplier, to account to HMRC for VAT

To clarify what services can be provided under this mechanism, again from IR's site ...

Services of the type included in paragraphs 1 - 8 of Schedule 5 to the VAT Act 1994, when received by a customer in the UK for business purposes

If you don't have that to hand, trust me when I tell you that Schedule 5, Paragraph 2 consists of just one word.


Until I hear from a higher authority I'm gonna run with that.



 11:38 am on Jun 18, 2009 (gmt 0)

"Until I hear from a higher authority I'm gonna run with that. "

That seems pretty conclusive. I'm just so scared to push that button. I think I'll let them push it for me....


 11:51 am on Jun 18, 2009 (gmt 0)

I think I'll let them push it for me

I agree. I've stated that those of us who are VAT registered need not raise VAT invoices, I wouldn't go so far as to say earnings will remain unaffected because at this stage I have no idea. Got the GBP offer some months back and have been waiting ever since for the complete rollout and subsequent feedback. For now the button remains unpushed.


 12:42 pm on Jun 18, 2009 (gmt 0)

For all those of us outside Ireland but inside the EU:

You do not charge Google VAT on your adsense income, so you don't have to hand what you collected on behalf of your government to your government ...

Google pays the VAT on it to the Irish government and then immediately can recuperate the VAT, so for them it's a non-issue.

Same as it is for you: it's just like you did with the VAT while it was a contract with the USA. Only difference is that you now need to mark is as inside the EU, but no VAT due to Google having a VAT number in Ierland and it being marketing (which means it's assumed to be charged Irish VAT in Ireland (and since you cannot do that Google has to do it themselves).
It's the same rule as for selling goods inside the EU, not the standard services rule (the exception being "marketing services").


 2:31 pm on Jun 18, 2009 (gmt 0)

Nicely summed up, swa66. Trades between EU member states will use the reverse charge mechanism so long as the customer (Google in this case) is VAT registered.

My reference to advertising being applicable to the RCM is a domestic issue (I believe the UK maintains the broadest application of the RCM internally compared to other EU members), and was meant to simplify the issue. I suspect I may possibly have caused confusion instead.

Anyway, appreciate the eloquent summary, I'm sure those here that were in the process of raising VAT invoices have put their pens away.



 4:33 pm on Jun 18, 2009 (gmt 0)

My search eCPM dropped 50% since the day I pressed the button. Totally bizarre.


 3:38 pm on Jun 23, 2009 (gmt 0)

I've just multiplied my historic stats by the historic dollar exchange rates.

There was one point when I was getting fed up with declining earnings and made a change. Turns out I actually near an all time high at the time! Oops.

Glad I'm in local currency now - less chance for confusion.

Search was funny last week for me too. Looking better now.


 3:50 pm on Jul 17, 2009 (gmt 0)

Sorry to bring this up again but I want more information before letting my Accountant know that the payments will be from Google Ireland as I got an Email this morning telling me it will be changed over and I have the option to change over the now.

Lexur says that we will need to be paying the VAT (is that right?) & swa66 says nothing will change and that Google Ireland will be paying the VAT (under some kind of reverse charge mechanism).

So if I do change over will I need to pay the VAT on these payments or will nothing change and Google will pay the VAT?

Sorry for being dense with this, I just want to be 100%.

norton j radstock

 7:35 pm on Jul 17, 2009 (gmt 0)

I do want to continue to be paid in dollars and I want to continue to see reports in dollars too.

Google, please don't force this change on us.


 2:28 am on Jul 18, 2009 (gmt 0)

Any pointers on how this will affect Australian publishers with an Australian address if you move to A$ reporting? Thinking about GST here...


 2:41 am on Jul 18, 2009 (gmt 0)

Forget GST for the present. I wouldn't worry. In fact I could care less.

One advantage in changing is the high and lows of currency variations thoughout a month get evened out by daily exchange rates being used.

I.E. You don't get your $US at the invariably disadvantageous exchange rate at the end of a month. [Murphy's Law]

This 44 message thread spans 2 pages: 44 ( [1] 2 > >
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