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Google AdSense Forum

Adsense forces European publishers into Euro payments

 8:07 pm on May 18, 2009 (gmt 0)

Soon it will be mandatory to change your payment from US-Dollar to Euro ... just received a notification about this.



 9:37 pm on May 18, 2009 (gmt 0)

European? Even those from country without Euro as a national currency ?


 11:58 pm on May 18, 2009 (gmt 0)

Obviously not.

[Edit] Sorry didn't mean to sound flippant.

[edited by: IanCP at 11:59 pm (utc) on May 18, 2009]


 9:17 am on May 19, 2009 (gmt 0)

I was under the impression they did not support the change in all but a few countries.

Just checked: still can't find where I would be able to switch it (living in the EU, in the eurozone, but not in one of the countries they selected for this experiment.

I'd love not to have the US dollar exchange as it'll keep my "beancounter" happy, and not having a contract with a US entity also simplifies things like the tax forms etc. Actually for anybody outside the US it would be easier to deal with the Irish legal entity -tax wise, supposing you declare the income- than with the US legal entity and W-8 forms, EINs and whatnot (if you have some US activity).


 1:04 pm on May 19, 2009 (gmt 0)

I assume this won't include the UK as we're still sterling?


 4:48 pm on May 19, 2009 (gmt 0)

Hi guys,

To clarify, publishers located in France, Germany, Italy, the Netherlands, and Spain can now choose to view AdSense reports in Euros. If you're located in one of these countries and you choose to make this change, you can definitely still choose to receive payments in either Euros or U.S. Dollars.

More details in this blog post: [adsense.blogspot.com...]

ASA 2.0


 12:02 am on May 20, 2009 (gmt 0)

ASA '2.0', thanks for the answer and the smile.


 2:03 am on May 20, 2009 (gmt 0)

Mildly amusing that I've been reading about complaints of being paid in dollars instead of the local currency for years, or worse yet from a US bank vs. a local bank, not to mention all the associated fees often complained about.

Now when Google finally makes steps to correct those issues people still aren't happy!

Seriously, there must be SOMETHING that will please this crowd! :)

[edited by: incrediBILL at 2:05 am (utc) on May 20, 2009]


 9:02 am on May 20, 2009 (gmt 0)

Now when Google finally makes steps to correct those issues people still aren't happy!

Bill I don't think it's an issue about which people are unhappy as such.

Most people are pleased to be paid in their own currency, if paid direct they can avoid high bank fees, some others for private reasons think being paid in USD is the way to go.

Personally, seeing my day to day stats in $A is a hopelessly pointless exercise. I'm good enough at mental arithmetic and keep up to date with daily currency variations to get a good "gross" idea of how I'm actually doing.

Watching my stats from the 1st through to the 30th in $A of any month and feeling very smug becomes totally meaningless when my currency suddenly on "pay day" jumps 50%.

Those early figures then become total BS unless someone seriously suggests AdSense is going to convert currency on a minute by minute basis. ASIF... It'll be purely "indicative".

The whole thing is a wasted exercise of time and energy.


 10:27 am on May 20, 2009 (gmt 0)

High banking fees have been solved for me for quite a while ago as Google is paying us via direct deposit.

Sure the conversion happens at the end of the month. No big deal:
- if the amount is large enough to matter, there's hedging one can do.
- if you prefer you can go back to antique paper checks, get a dollar account and convert it whenever you think the exchange rate is best.

Since they do send the money in the direct deposit from accounts owned by their EU daughters, it seems logical to stop the need to have a "contract" with the Google legal entity in the USA, it would be far easier to deal with the local legal entity (laws become far easier, taxes etc. all becomes a common issue all businesses are used to deal with on a daily basis).

So why don't some like this compared to the "US income": well not all Europeans like to pay taxes (locally) all that much and Google leaves very little paperwork trail towards the local government (all you claim is "no US assets" and you're good to go), as long as the amounts are small your bank won't report you for fraud either ... and unlike the IRS who can _seriously_ hurt you, local tax fraud hardly is punished if you do get caught (you just pay what you did owe and a small fine).

This becomes far more tricky to do if the one paying you is inside the EU, or inside your country as then they report to the government who they paid and the taxman gets far more interested in it all and might catch quite a few who have unreported income (not that bad) or don't have the right status (e.g. not being self-employed (quite bad where I live, this could hurt as the amount of things out of order is large and each one will land you a bunch of fines on top of what you owed already and never paid).

I'm sure with Google using European accounts to pay the money from their local legal entities already have a bunch of tax questions to answer, so I can understand they get pressure to stop "hiding" the contracts in the US.

I for one would rather have a contract with Google (either local or in Dublin, doesn't matter that much).

If they report it in dollars and convert it at the end of the month or if they report it in EUR and stick to that amount: I don't care much at all. One month one way will be better, the next the other way will be better (and I realize lately the USD isn't doing well, but things eventually will change).

Will it mean that the hobby site owner will have to become self employed for the after hours activities: very likely IMHO. And I guess few of those running hobby websites are lookign all that much forward to that prospect.


 10:31 pm on May 21, 2009 (gmt 0)

Hey everyone,

We have a new blog post that hopefully answers the most common questions around Euro reporting:


ASA 2.0

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