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This 43 message thread spans 2 pages: 43 ( [1] 2 > >     
What it was before adsense?
jcmiras

5+ Year Member



 
Msg#: 3902088 posted 3:59 am on Apr 28, 2009 (gmt 0)

With due respect to webmaster veterans, but would you please give me an idea of what it was before Adsense was born? I mean, how do you monetize your websites then? I`ve heard that the popular way of monitization then was through pop-up ads, is that true? Sorry, I appeared only in the internet world in 2002.

 

eeek

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3902088 posted 4:03 am on Apr 28, 2009 (gmt 0)

One word for me: Amazon

Lame_Wolf

WebmasterWorld Senior Member lame_wolf us a WebmasterWorld Top Contributor of All Time 5+ Year Member



 
Msg#: 3902088 posted 4:13 am on Apr 28, 2009 (gmt 0)

nothing at all.

Edge

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3902088 posted 4:29 am on Apr 28, 2009 (gmt 0)

On-line store products and direct advertisers..

jcmiras

5+ Year Member



 
Msg#: 3902088 posted 4:42 am on Apr 28, 2009 (gmt 0)

I've also read from other forums that banner ad was also popular before adsense.

Do you think there is high probability that this schemes will be revived again and beat adsense. I hope not because adsense is great but looking at my 5 year historical trend of CTR, it is consistently on downtrend - probably because internet users are becoming aware of adsense ads and avoid clicking it.

eeek

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3902088 posted 4:48 am on Apr 28, 2009 (gmt 0)

I've also read from other forums that banner ad was also popular before adsense.

How does Adsense differ from that (other than the selection process)?

jetteroheller

WebmasterWorld Senior Member jetteroheller us a WebmasterWorld Top Contributor of All Time 5+ Year Member



 
Msg#: 3902088 posted 6:41 am on Apr 28, 2009 (gmt 0)

I had several tries, but gave up 2000.

$10 a month for a site what brought with AdSense

$80 in first month June 2004
$540 as record November 2005
$70 per month now

The results are now lower, because content was trasnferred to the new created themed sub domains.

Hobbs

WebmasterWorld Senior Member hobbs us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3902088 posted 7:08 am on Apr 28, 2009 (gmt 0)

According to paleontologists ancient remote digs revealed little proof of monetization before AdSense, though extinct now, there once existed a species of webmasters building informative pages just to help others (the horror), the web was full of colors before Google, people linked to other sites freely, it was the 90's man.

seventiesrock

5+ Year Member



 
Msg#: 3902088 posted 7:12 am on Apr 28, 2009 (gmt 0)

it was the 90's man.

What an era it was to be able to gain unfair advantage by manipulating the likes of lycos and altavista by using smart meta tags and keyword density

jcmiras

5+ Year Member



 
Msg#: 3902088 posted 9:26 am on Apr 28, 2009 (gmt 0)

there once existed a species of webmasters building informative pages just to help others (the horror), the web was full of colors before Google, people linked to other sites freely, it was the 90's man.

Maybe I was one of them even in early 2000. When I built my first website in 2002 my only motivation was only to inform and help others. I easily gave and received links without thinking of the SEO and pagerank. The motivations now are maybe to inform and to earn money (I don't know which one is more important to most webmasters now).

alephh

5+ Year Member



 
Msg#: 3902088 posted 10:21 am on Apr 28, 2009 (gmt 0)

In the early days people made sites (and paid everything from their own pocket) because they loved the topic and knew it thoroughly and wanted to share their knowledge.

Then ineffective banners emerged - to the most desperate sites. Meanwhile some started to monetize Amazon-type affiliate-thingies successfully.

Adsense/Adwords opened the net to the masses -- and now people mass-produce sites about topics they hate and know nothing about to make "instant" money.

HuskyPup



 
Msg#: 3902088 posted 10:29 am on Apr 28, 2009 (gmt 0)

it was the 90's man

Lol...yep, before AdSense I guesstimate 99% of sites could not monetise for several reasons:

1. Average Joe Company did not know how to advertise via the www and maybe could not afford to.

2. Average Joe Company did not trust giving money to complete unknowns for their advertising.

3. Average Joe Company had still not woken up to the reality the monster the www was to become.

4. In reality there was no functioning simple micro payment advertising scheme for average Joe Publisher.

The demand was there quite simply G put them all together.

jetteroheller

WebmasterWorld Senior Member jetteroheller us a WebmasterWorld Top Contributor of All Time 5+ Year Member



 
Msg#: 3902088 posted 11:14 am on Apr 28, 2009 (gmt 0)

I remember from the 90's:

A big discussion about Commonwealth network not paying.
One memember in a discussion forum lost so around $60,000.--

On my site complete anti targeted banners from casinos.

Simple, there was no advertising before Google invented it ;-)

wyweb



 
Msg#: 3902088 posted 11:21 am on Apr 28, 2009 (gmt 0)

Affiliate sales. That was it for me.

nomis5

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3902088 posted 12:24 pm on Apr 28, 2009 (gmt 0)

I started by making an alan shearer (footballer) site with my seven year old son just for fun. In the UK at that time there was a search engine called JADE. We targetted it with the sole ambition of becoming number one for a search on Alan Shearer. We did it! And boy, was the adrenalin rush huge the day we got to number one.

No money, just for fun, it was great!

signor_john



 
Msg#: 3902088 posted 1:51 pm on Apr 28, 2009 (gmt 0)

Affiliate links and display ads.

I still use both.

tonyvf

5+ Year Member



 
Msg#: 3902088 posted 1:52 pm on Apr 28, 2009 (gmt 0)

What an era it was to be able to gain unfair advantage by manipulating the likes of lycos and altavista by using smart meta tags and keyword density

You forgot to mention "after months of wait"... I remember waiting long months for my new site to be indexed by yahoo, as I didn't want to pay the express fee :)
Anyway, before adsense, only selling directly to advertisers. Oh boy... that was tough. The problems were: Before the "dot boom" nobody believed the internet could bring any money/business, so why to advertise? You were able to get some sponsors for a few bucks. After the bubble bursted (2000/2001), everybody was afraid to invest on internet businesses, even advertisers. I believe google/adsense was the company that really brought advertising profits to a large number of internet businesses.

HuskyPup



 
Msg#: 3902088 posted 1:53 pm on Apr 28, 2009 (gmt 0)

JADE

Don't remember that name, I was into targetting AV, Webcrawler and anything Search Spaniel used!

explorador

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3902088 posted 5:28 pm on Apr 28, 2009 (gmt 0)

I began mixing photography + internet. It was great, I did it for the love of traveling and sharing the pictures so it was mostly an expense, zero money in.

People got to know my work and that brought collateral earnings, not directly related to my hobby... I think what worked is people seeing a serious commitment, instead of wanting money money.

I earned little money that way but unable to pay programming I had to get better at it, so now I know how to do some things and people hire me for that :) So as you can see, my website was for me, a business card of what I can do, the website didn't make much money per se.

Now I have several sites doing ok, but honestly, I do it for the love of what I do, and it works better than other friends doing it for the money (MFA).

In the early days people made sites (and paid everything from their own pocket) because they loved the topic and knew it thoroughly and wanted to share their knowledge.
.....
Adsense/Adwords opened the net to the masses -- and now people mass-produce sites about topics they hate and know nothing about to make "instant" money.

Totally agree.

jetteroheller

WebmasterWorld Senior Member jetteroheller us a WebmasterWorld Top Contributor of All Time 5+ Year Member



 
Msg#: 3902088 posted 6:15 pm on Apr 28, 2009 (gmt 0)

In the early days people made sites (and paid everything from their own pocket) because they loved the topic and knew it thoroughly and wanted to share their knowledge.
.....
Adsense/Adwords opened the net to the masses -- and now people mass-produce sites about topics they hate and know nothing about to make "instant" money.

In the early days, I had no time and money to write each year more than 1000 pages, visit interesting fairs and projects.

In the early days 1997 to 2002, my main site was just 400 pages.

Now it's about 7000 because AdSense gives me the money to spend the time to create all this pages.

1998 had Greenpeace open statistics. My site was at this time about as strong as Greenpeace. But Greenpeace had a donation system and I had no money to invest enough time.

AdSenseAdvisor

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3902088 posted 9:41 pm on Apr 28, 2009 (gmt 0)

This thread is awesome.

ASA

coachm

5+ Year Member



 
Msg#: 3902088 posted 10:34 pm on Apr 28, 2009 (gmt 0)

We did quite well pre-google as did a fair range of sites of that era who a) had a real business, b) had a business model, at least in the head, and c) who were good at the whole thing.

Basically the same things that make online business work today. For those that don't know, in the late 90's banner ads (even 468s which were common) could bring in as much as 8-12 bucks CPM regardless of CTR, and via ad companies.

The huge piles of venture capital that were invested trickled into the pockets of website owners and publishers who were professional, and took their jobs seriously.

There were other income sources, for example, a company called themestream that paid writers 10 cents per article VIEW if you wrote the article. Big money there if you could push traffic.

It was a more diverse market, and I'd hazard a guess that a lot of the people posting in this thread simply were not aware of (and obviously not successful with) the revenue possibilities of the time.

Sense_able

10+ Year Member



 
Msg#: 3902088 posted 10:50 pm on Apr 28, 2009 (gmt 0)

I remember trying to get the odd visitor to sign up for AllAdvantage a 'Get paid to surf' pyramid.

My main income came from getting people to visit a large search engine in the UK. My site is UK based so they were prepared to pay 10p per click through.

Before those my site was being hosted by tripod.lycos and they paid I think it was $1.00 per 1000 page view.

It was defiantly the love of creating an entity/property/existence on the internet and offer information that anyone on the planet can tap into. Luckily my main site was a ready made medium that adsense fitted so I have had a reasonable adsense income from the off. If it all crashed and burned in the morning then I would still have my site/passion/love/pet/hobby.

Was it better before adsense? Nah!

loner

5+ Year Member



 
Msg#: 3902088 posted 11:17 pm on Apr 28, 2009 (gmt 0)

I started in 95 building community networks. By 97 I had a slew of local advertisers and a year later I was doing rather well and developing client web sites full time. Did well with affiliate sales for a few years too. Good stuff. Lots of travel, lots of fun. A couple good years with google too. Just a couple.

zdgn

5+ Year Member



 
Msg#: 3902088 posted 12:35 am on Apr 29, 2009 (gmt 0)

I displayed a ton of cent-per-click (or was it 5c?) 468x60s on one my sites. Straight 1/5 cent per click. No eCPMs, no CPCs to worry about. Simple times!

Oh, and how can I forget pre-AdWords "LinkExchange" and a million Webrings... :) No no-follows, linkback abuse, PR juice... sigh...

koan

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3902088 posted 5:03 am on Apr 29, 2009 (gmt 0)

Amazon and the odd big affiliate program like etoys, etc. Not that great. Google Adsense sure did free up a lot of management time.

Lexur

5+ Year Member



 
Msg#: 3902088 posted 6:09 am on Apr 29, 2009 (gmt 0)

I started in 98 selling my own products (a CD with great and monthly updated content: people paid to have a copy) and when I asked for advertising quotes I decided to build a portal (did you remember that word?) about so many topics to advertise there my own products.
Then, in 2003 Adsense arrived and the whole web changed (as my life did it too).

Seb7

5+ Year Member



 
Msg#: 3902088 posted 11:41 am on Apr 29, 2009 (gmt 0)

I think adsense is highly responsible for massive growth of the internet. Just think of how many websites would disappear if adsense disappeared.

HuskyPup



 
Msg#: 3902088 posted 1:30 pm on Apr 29, 2009 (gmt 0)

It was a more diverse market, and I'd hazard a guess that a lot of the people posting in this thread simply were not aware of (and obviously not successful with) the revenue possibilities of the time.

Absolutely correct, in the UK in the early to mid 90s we didn't have a clue and nearly all the ad agencies were still clinging to their exisiting advertising models and very, very few were prepared to accept that the www may possibly become significant.

This was made worse for us in that we live a couple of hundred of miles from any major cities and they sure as heck were not going to travel to see us about something they knew diddly squat!

I remember saying to a 19 year old colleague in 1994/5 time after returing from a holiday in Phoenix that we needed to get to the States to see how they were doing everything since I had been really surprised even at that time just how many companies were using URLs in their TV advertising.

However it was still a nigh impossibility to sell the web advertising idea to our industry until AdSense came along since we were perceived as widget suppliers and widget informational suppliers, not a bona fide publisher.

wyweb



 
Msg#: 3902088 posted 2:29 pm on Apr 29, 2009 (gmt 0)

I think adsense is highly responsible for massive growth of the internet

Oh really?

I think not. I think adsense is highly responsible for pollution of the internet, much in the same way toxic chemicals leech into our drinking water.

That was a joke right?

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