homepage Welcome to WebmasterWorld Guest from 50.17.107.233
register, free tools, login, search, subscribe, help, library, announcements, recent posts, open posts,
Subscribe to WebmasterWorld
Visit PubCon.com
Home / Forums Index / Google / Google AdSense
Forum Library, Charter, Moderators: incrediBILL & jatar k & martinibuster

Google AdSense Forum

    
Category filtering coming soon?
farmboy




msg:3897964
 6:57 pm on Apr 22, 2009 (gmt 0)

There's a post on the AdSense blog [adsense.blogspot.com] about category filtering being tested soon.

Who decides in what category an ad belongs - is it the advertiser or Google?

FarmBoy

[edited by: martinibuster at 5:19 pm (utc) on April 23, 2009]
[edit reason] Added URL to blog [/edit]

 

Scurramunga




msg:3898120
 10:25 pm on Apr 22, 2009 (gmt 0)

That's why it would be better if we could filter by keyword and advertiser id.

You can stop 'top five*your_niche* sites' with any form of category advertising

netchicken1




msg:3898269
 3:23 am on Apr 23, 2009 (gmt 0)

They are set categories, see the screenshot for their names.

IanCP




msg:3898275
 3:41 am on Apr 23, 2009 (gmt 0)

If you're subscribed to "Inside AdSense" then you can get regular email notices of this type.

Anyone can subscribe:

From the latest [adsense.blogspot.com] [in part]

Category filtering will give publishers the ability to block ads that fall into specific categories such as dating, religion, and politics. Regardless of how ads are targeted, they'll be filtered if they're within one of the selected categories. We'll also show the percentage of recent revenue that ads in each category generate, so publishers can predict how filtering selections will impact their revenue.

We'll be launching category filtering as a beta to a small group of publishers to collect initial feedback about the feature. Here's a preview of what the feature currently looks like, but please keep in mind that the layout and categories may change based on feedback from beta test participants.

The accompanying graphic shows "AdSense Setup/Ad Review Center" with 11 excluded categories of which apparently you can select up to five. Not a very clear picture!

[edited by: martinibuster at 5:20 pm (utc) on April 23, 2009]
[edit reason] Fixed URL to Blog. [/edit]

elsewhen




msg:3898297
 5:23 am on Apr 23, 2009 (gmt 0)

someone asked this question at the google panel at adspace today, and the way i heard the answer is that the _advertiser_ sets the category.

both the questioner and the answerer were not too clear, but this is what i gathered from the exchange.

my worry is that the unseemly advertisers will just categorize their stuff in innocuous categories (unless google has some plan to penalize those that miscategorize)

netchicken1




msg:3898315
 6:21 am on Apr 23, 2009 (gmt 0)

So all advertisers have to go back through their adverts and categorise them?

Like thats going to work....

But the criteria ARE working at present, and this is without any adowrds notifications that I have heard of.

farmboy




msg:3898564
 12:28 pm on Apr 23, 2009 (gmt 0)

my worry is that the unseemly advertisers will just categorize their stuff in innocuous categories

Yep. That's exactly why I started this thread.

FarmBoy

farmboy




msg:3898566
 12:31 pm on Apr 23, 2009 (gmt 0)

For me personally, unless this was available by site, the usefulness would be limited. For example, on my site 1 I may welcome ads about gardening but not want them to appear on site 2.

Hopefully ASA will read this thread and pass this information on to the proper people.

FarmBoy

Scurramunga




msg:3898580
 12:45 pm on Apr 23, 2009 (gmt 0)

...i heard the answer is that the _advertiser_ sets the category

Well that would render this feature useless

ken_b




msg:3898618
 1:39 pm on Apr 23, 2009 (gmt 0)

my worry is that the unseemly advertisers will just categorize their stuff in innocuous categories

That certainly seemed like what some (many?) advertisers did with the Referral (CPA) program. No reason to think the sleazeball advertisers will do any different now if it's up to them.

I'd like to filter all the categories shown in the screen shot.

netmeg




msg:3898634
 2:06 pm on Apr 23, 2009 (gmt 0)

Supposedly this beta is already running (if you're in it, you already know about it)

As an advertiser in a whole bunch of niches, I haven't seen any new fields or notices for me to note what categories my sites fall into. I would think even for a beta to work, they'd have to have some information in the system already - so I wouldn't be sure yet that it's coming from the advertisers.

mayest




msg:3898801
 5:12 pm on Apr 23, 2009 (gmt 0)

I hope that Google learned something from the categorization in the old (now gone) CPA program. That was an awful mess.

Scurramunga




msg:3899016
 9:27 pm on Apr 23, 2009 (gmt 0)

No reason to think the sleazeball advertisers will do any different now if it's up to them.

It's like letting Bankers and CEO's decide on govt regulatory policy. Ooop's,,,somone's going to say that this what has already happened;-)

farmboy




msg:3900374
 1:44 pm on Apr 25, 2009 (gmt 0)

and the way i heard the answer is that the _advertiser_ sets the category.

That gets even more interesting when you consider that Google is going to take ads from categories for the Interest Based Ads.

FarmBoy

farmboy




msg:3900376
 1:52 pm on Apr 25, 2009 (gmt 0)

It's like letting Bankers and CEO's decide on govt regulatory policy. Ooop's,,,somone's going to say that this what has already happened;-)

No, I'm not going to say that, I'm going to come to the defense of Google and the advertisers. :)

Politicians and bureaucrats told banks and financial institutions how to run certain parts of their business and politicians accepted personal favorable financial deals and campaign contributions from those financials/banks.

Then, when it fell apart, politicians successfully convinced about half the American public that they (politicians) were just innocent bystanders who had nothing to do with it, but that they were going to implement regulations to "fix" the problem and please remember me and vote for me again next time.

I don't think it's fair to compare advertisers to that level of sleaze.

FarmBoy

[edited by: farmboy at 2:40 pm (utc) on April 25, 2009]

signor_john




msg:3900377
 1:55 pm on Apr 25, 2009 (gmt 0)

It seems to me that advertisers who abuse category definitions may be shooting themselves in the foot, because if their ads perform poorly, they won't get the exposure that they'd get with higher-performing ads. (The situation is similar to that of contextual ads that are designed for branding and not clicking: If advertisers buy CPC ads for "Drink Coke" instead of "Coke to your door, 15c per can," they lose out to advertisers whose ads have higher clickthrough rates.)

Jane_Doe




msg:3900477
 4:41 pm on Apr 25, 2009 (gmt 0)

For me personally, unless this was available by site, the usefulness would be limited.

I thought the same thing as I was reading this thread. I have the same problem with ad blocking. I have sites where dating ads would be great and other sites where they would be inappropriate.

Rosalind




msg:3900492
 5:06 pm on Apr 25, 2009 (gmt 0)

This won't help me with the kind of inappropriate ads I've seen. These categories just seem to focus on the sort of things that can be sleazy or controversial. That's only part of the problem.

Keyword exclusion by page is what I want.

Here's what happens to me: a certain band released a single that, when misspelt, is a little like one of my domain names. So I can get Adsense ads showing up about this band, when the site's topic is completely unrelated. Unfortunately the domain name isn't something you can slap a weight=ignore block around. Category filtering won't address this issue.

incrediBILL




msg:3900497
 5:12 pm on Apr 25, 2009 (gmt 0)

Just give us keyword filtering and quit dancing around the problem.

This shotgun approach simply doesn't work because disabling religion as an example would also disable religious jewelry which would be appropriate for a jewelry site whereas all over religious material might be unwanted.

IanCP




msg:3900672
 10:22 pm on Apr 25, 2009 (gmt 0)

Just give us keyword filtering and quit dancing around the problem.

Well yesterday I was seeing dating site graphics [flash?] ads on a page of mine I was checking. These ads had nothing whatsoever to do with the page topic.

When I right clicked the ad and put it into a text file guess what? Two things stood out.

a) The destination page had nothing to do with the ad, it wasn't even a dating site. Something about how to make millions on the internet.

b) Keyword used? My page title! That was something nobody on the planet using AdWords would enter for keywords except the manufacturer of that specific product.

Highly specialised esoteric terms used in electronics. How could I filter out those keywords?

I put the domain name into my filter, waited awhile and reloaded the page. Same ad, right click again and the only difference this time was a whole new destination URL! Maybe they have thousand of different URL's?

I didn't bother pursuing it any further because I am utterly convinced the AdWords programme is so full of holes that no matter what tools we have, we'll never beat these people who can apparently so easily game the system.

I thought of doing screen shots, saving the text file and complaining to AdSense.

Complain to whom, where and how? Then even if I could, with what result?

CWebguy




msg:3901094
 7:33 pm on Apr 26, 2009 (gmt 0)

We'll be launching category filtering as a beta to a small group of publishers

By small group of publishers, I take it to mean, "top earners"? :)

annej




msg:3901213
 12:13 am on Apr 27, 2009 (gmt 0)

I'll give this a try on the pages where I had to remove AdSense because of ads not suitable for children but if even one inappropriate ad gets through I will have to take Adsense off the pages again.

What I would really like to see is for Google to let us set our site for only ads appropriate for children. AdSense adviser any chance of that? It couldn't be by the category that advertisers give but a filter for key words and phrases.

AdSenseAdvisor




msg:3901855
 8:49 pm on Apr 27, 2009 (gmt 0)

Who decides in what category an ad belongs - is it the advertiser or Google?

Googles adserving technology determines the category to which an ad belongs.

someone asked this question at the google panel at adspace today, and the way i heard the answer is that the _advertiser_ sets the category.

Im sorry if this was unclear. The way Google contextually targets ads to your page is not just by identifying keywords in the ads and on your page, but by extracting themes and concepts from the ad creative and the advertiser's landing page. (The backend technology is pretty mind-blowing, IMHO.) We can use that information to group ads into larger categories like the ones were using for category filtering.

Hopefully ASA will read this thread and pass this information on to the proper people.

Im happy to pass this feedback (as well as your requests for keyword and other types of filtering) along to the right people.

ASA

BigDave




msg:3901869
 9:11 pm on Apr 27, 2009 (gmt 0)

For me personally, unless this was available by site, the usefulness would be limited. For example, on my site 1 I may welcome ads about gardening but not want them to appear on site 2.

If you look at the image, there is a "Select Client-ID" dropdown. I hope this is a new feature that allows us to set up sub-IDs to help handle this problem.

The two categories I really wish were on there (other than weight loss) would be wrinkles and white teeth. Those three categories are almost all the ads I block.

levo




msg:3901899
 9:50 pm on Apr 27, 2009 (gmt 0)

I guess "Select Client-ID" is to select normal ads, mobile, feeds, etc... just like the one in ad review center.

annej




msg:3902961
 5:36 am on Apr 29, 2009 (gmt 0)

Im happy to pass this feedback (as well as your requests for keyword and other types of filtering) along to the right people.

Thanks ASA. I hope they will consider developing a child safe filter.

jetteroheller




msg:3903098
 11:30 am on Apr 29, 2009 (gmt 0)

With this system, I could reduce my filter list by maybe 150 entries, just by "quick money ads"

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Google / Google AdSense
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About
© Webmaster World 1996-2014 all rights reserved