Revenue per click peaked on March 15th started dropping daily and ended 40% lower on March 31. Spent a lot of time this month tweaking the ad placements. Increased the clicks but the revenue per click as dropped for the last several days. Clicks......Revenue.......Rev per Click avg 2387........ $389.13..... 0.163020528...First half of March 3384........ $455.67..... 0.134654255...Last half of March 42%.........17%........ ..... -17%......diff
Did I waste my time trying to improve the quality or is it the end of the Quarter blues.
Come to think of it that is about the time I opted in to the Targeted ads feature. HAving just read the thread on the privacy update, I wonder if that had anything to do with the drop in Rev per click?
It was in February and early March that, in the U.S., the Federal Trade Commission warned that Internet ads promising free government grants to consumers were promoting scams. The feds took special exception to the widely-seen ads featuring photos of President Obama -- and warned Web site operators and ad networks that they could face prosecution if the ads continued.
The ads disappeared from most major ad networks in March and it would not be surprising if earnings were affected, as there was a great deal of competition among the promoters of these pathetic schemes.
Those stupid weight loss ads went away as well around the middle of the month. I believe that they are or will be shortly facing FTC charges. Either way, those ads went down fast, which is good ethically b/c they broke a half a dozen AdWords rules and general truth in advertising laws as well.
Bad finicially, because, well, people clicked on them and they seemed willing to pay any price to get displayed.
Msg#: 3883076 posted 10:04 am on Apr 2, 2009 (gmt 0)
Never the less, I opted out of the Targeted Ads and the first day of April the rev per click is a whopping 10.5 cents. Jan was .21 with 2484 clicks and I got the March Clicks up to 5771 and March ended at .15 per click. Need some stimulus........