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CTR Down 60-70% March 17, 2009
Must be that switch that they flick on and off at the Plex
Scurramunga

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3872608 posted 7:24 pm on Mar 17, 2009 (gmt 0)

CTR has dropped 60-70% just like that. It's happened before and as usual these days with adsense stat changes, it's sudden. Therefore I don't believe it can be the sole result of the downturn, which as been present for months. This phenomenon doesn't correlate with any seasonal pattern or traffic pattern and once again it has occurred for no obvious reason as with all things Google. I have been here before.

Traffic is the same, I don't have image ads enabled and I can't be targeted by anybody - at least that's what I believe.

I'm tired of chasing up to see which irrelevant or badly worded ad(s) might be the culprit. I am tired. So tired of trying to keep track without the necessary tools - tools which would make the job easy, if only they were of the calibre of tool that you find in Adwords.

I'm just sick of the whole thing. I give up.

<end rant/>

[edited by: Scurramunga at 7:35 pm (utc) on Mar. 17, 2009]

 

sailorjwd

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3872608 posted 10:51 pm on Mar 17, 2009 (gmt 0)

For me, the 16th was the worst day since day one about 5 years ago.

Generally revenue/cpm down 40 percent for last 6 weeks and is trending slightly downward.

I chalk it up to the economy - less buyers less advertisers

sabrebIade

5+ Year Member



 
Msg#: 3872608 posted 11:32 pm on Mar 17, 2009 (gmt 0)

Scurramunga from what I have seen on polls taken on some of the websites, about 67% of AdSense publishers feel your pain.
Including me.
You are by no means alone.

alephh

5+ Year Member



 
Msg#: 3872608 posted 11:46 pm on Mar 17, 2009 (gmt 0)

Absolutely horrible numbers every time I check, so I try to "counter" that by checking them less often ;-(

There are so many difficult aspects:
- You just don't know how this recession will play out (fear of unknown)
- You cannot really do anything about it (helplessness)
- etc...

One positive thing is that there are some stats out there recently which indicate that some parts of economy are actually on the upswing.

m0thman

5+ Year Member



 
Msg#: 3872608 posted 12:21 am on Mar 18, 2009 (gmt 0)

I first experienced this in November / December. Have gone up a over January and February, but March is a bit slow, definitely peaks and troughs though (last week mostly troughs). Unfortunately I can't give up. Already tried that in January, many interviews later and no job. Scouring the pages and sites looking for work and there's too much competition and not enough vacancies. Guess I'm sticking with it (until the bailifs come).

johnnie

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3872608 posted 12:41 am on Mar 18, 2009 (gmt 0)

Maybe this 'interest-based' thing is not good at all. My CTR is also lower than usual. Thinking 'bout opting out.

alika

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3872608 posted 12:43 am on Mar 18, 2009 (gmt 0)

The one truth with Adsense: while some sites suffer, others show above-norm metrics or just the normal pattern.

CTR for us today is one of the highest for the month.

realmaverick

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3872608 posted 12:53 am on Mar 18, 2009 (gmt 0)

CTR for me dropped a lot but CPC rose and evened it out.

I really have no idea what's going on atm, just gonna ride the wave.

OnlyToday

5+ Year Member



 
Msg#: 3872608 posted 12:57 am on Mar 18, 2009 (gmt 0)

Definitely a switch that flips on my account, a good day is always followed by a stinker.

signor_john



 
Msg#: 3872608 posted 12:57 am on Mar 18, 2009 (gmt 0)

CTR for us today is one of the highest for the month.

Same here, not that it means much: Tomorrow will probably be back to normal. Averages, not spikes and dips, are what matter in the end.

HuhuFruFru

10+ Year Member



 
Msg#: 3872608 posted 1:23 am on Mar 18, 2009 (gmt 0)

I have been on adsense since 2004 and I know about averages and spikes etc, but this sudden decline in CTR is absolutely not normal! I had one sudden drop in CTR already in February 2009 and then yesterday and today as well. And this sudden drop is on ALL my websites!

sunhapol

5+ Year Member



 
Msg#: 3872608 posted 2:23 am on Mar 18, 2009 (gmt 0)

CTR is chopped down to 60% today ....

Scurramunga

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3872608 posted 3:23 am on Mar 18, 2009 (gmt 0)

Thank you all for your replies.

Well before fears of recession were regarded as imminent, I braced myself for the worst and surely enough the worst began unfolding since December/Jan 2009, as overall ad revenue performance (of my account) went into steady decline. As bad as that has been, it was very well expected, as ad inventory coupled with buyer confidence drops in many sectors and niches, including mine. The result of falling ad inventory would cause less advertiser competition and lower buyer confidence might cause a drop in ctr which I have observed to some extent and fully accept.

However, it's these sudden 'overnight' downward drops of CTR that are so perplexing. In my view, they are so odd because they completely buck the current trend for consistently poor overall performance and earnings, which I have experienced. They are odd because they literally happen overnight and are so severe, at a time when searches for my product are stable.

Can it be argued that world economic conditions on the 15th of March 2009 have suddenly deteriorated further beyond the trend of the past month ? To such an unprecedented manner as to result in such modification of user habits and ad inventory? All overnight?

In fact I have observed these sudden CTR downturns during better days when economic conditions were strong. The only notable pattern here is they they seemed occur during times when traffic is stable, making it difficult to analyse root causes without effective tools. I think that this is the whole point of my rant. We just don't know anything and we won't because we cannot test without tools. As most of you have pointed out; Most of us are in the same boat. Frustrating isn't it?

HuskyPup



 
Msg#: 3872608 posted 1:32 pm on Mar 18, 2009 (gmt 0)

Scurramunga - I concur with your findings however I will refrain from commenting further before some others jump in and using loads of buzz words tell us we don't know what we're writing about.

Scurramunga

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3872608 posted 2:32 pm on Mar 18, 2009 (gmt 0)

Scurramunga - I concur with your findings however I will refrain from commenting further before some others jump in and using loads of buzz words tell us we don't know what we're writing about.

LOL, Huskypup.

tonyvf

5+ Year Member



 
Msg#: 3872608 posted 2:59 pm on Mar 18, 2009 (gmt 0)

It's not an on/off switch. I've seen it. It's a three position switch:
Position 1 = 1 for G, 1 for publishers (this position was never used, and it says "EMERGENCY ONLY")
Position 2 = 2 for G, 1 for publishers (this position was indeed eventually used, even though nobody believes it)
Position 3 = (Int((100-3+1)*Rnd+3)) to G, 1 for publishers (currently stuck in this position, and it says "DO NOT TOUCH")

For those not familiar with VB, the code above will give you a random number from 3 to 100

katherinez

5+ Year Member



 
Msg#: 3872608 posted 3:24 pm on Mar 18, 2009 (gmt 0)

My adsense income is now down 3/4. The numbers are unbelievable. So many clicks, so little money. The ads are "off" too - google has always been GREAT at matching my sites. Cleared out filter, no changes. I was doing GREAT and then the switch with my name on it was flipped.

netmeg

WebmasterWorld Senior Member netmeg us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 3872608 posted 3:27 pm on Mar 18, 2009 (gmt 0)

Maybe this 'interest-based' thing is not good at all. My CTR is also lower than usual. Thinking 'bout opting out.

Supposedly it doesn't go into effect until April 8, so I'd wait on that if I were you.

castar

5+ Year Member



 
Msg#: 3872608 posted 4:24 pm on Mar 18, 2009 (gmt 0)

I would love to see a group of advertisers start a coop. Maybe a small fee to join, but a business where advertisers run it. No one gets a cut. They fee pays for the software development and website upkeep and a sales team to get advertisers. We need a large amount of traffic to get the interest of advertisers, but we need a sales team to contact them and give them our pitch. Set it up like adbrite with our cpm, cpc and cpa ad data displayed. I'm so frustrated not just with adsense, but also third party advertisers who will give you just a small percentage of the ads that are targeted to your niche and fill the rest with ron ads. We could put our site in a particular category, so advertisers can choose easier. I'm suggesting that we publishers take back our own space. WE should have control over what ads appear on our own site. It should be our call. My Adsense has dropped so badly and now it appears that I've put too many ads in my filter and am seeing my best advertisers pop up rarely... the rest are public service announcements. Come on, I need to feed my family. Enough is enough.

netmeg

WebmasterWorld Senior Member netmeg us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 3872608 posted 4:52 pm on Mar 18, 2009 (gmt 0)

Probably not a discussion for the AdSense forum, though.

castar

5+ Year Member



 
Msg#: 3872608 posted 5:11 pm on Mar 18, 2009 (gmt 0)

I apologize... it is a rant about adsense income dropping to 30% and public service announcements showing up much of the time. Tried to edit, but couldn't. If the admins find it inappropriate, I'm sure they will take it down. Frustrations are mounting from all of us. Again, I apologize for the venting.

m0thman

5+ Year Member



 
Msg#: 3872608 posted 5:38 pm on Mar 18, 2009 (gmt 0)

Supposedly it doesn't go into effect until April 8, so I'd wait on that if I were you.

Any harm in switching it off now and then trying it out for a few days in April though?

johnnie

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3872608 posted 6:44 pm on Mar 18, 2009 (gmt 0)

Today is downright abysmal.

kurzo

5+ Year Member



 
Msg#: 3872608 posted 6:55 pm on Mar 18, 2009 (gmt 0)

It is not just adsense - I have heard the type-in domainers are at about 50-60% of typical revenue as well...

Miamacs

5+ Year Member



 
Msg#: 3872608 posted 12:41 pm on Mar 19, 2009 (gmt 0)

we're testing alternatives, and on some days they are providing better eCPM than AdSense.

seeing historic performance for the site at the network, this would have been unthinkable only half a year ago.

And it's not because they got better...
Their rates are the same.

It's AdSense that's producing 20-30% of the rates it used to.

Google is a black box. Which is fine as long as they are better than their competition but... once they're *not*, I don't see why we'd stay with them. If the trends continue we'll slowly replace all ads on the site.

We can always put them back ( if we want to )...
as we did with ads from this alternative network.

But right now what we see with AdSense is:

- ad targeting is off, it's nowhere near the usual quality
- either because there's no inventory or some other problem
- CTR is lower
- ad costs are lower as well, put the two together:
- record low eCPMs with every new week
- lack of info, especially on publishers' share
- lack of control

...

newborn

5+ Year Member



 
Msg#: 3872608 posted 1:38 pm on Mar 19, 2009 (gmt 0)

Honestly....

Did you guys really expect this to last forever?

signor_john



 
Msg#: 3872608 posted 2:14 pm on Mar 19, 2009 (gmt 0)

My CTR has been quite steady--not as good as it was before ethe recession hit, but no worse lately than it was a month ago. Ad targeting looks fine. Maybe some topics and audiences have been more affected by the recession, currency shifts, etc. than others have been? Or maybe, for some topics, seasonal factors are compensating for the general economic decline?

jmccormac

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



 
Msg#: 3872608 posted 2:21 pm on Mar 19, 2009 (gmt 0)

One of my sites has a country name in its title. It now seems to be getting every advert for this country rather than the content targeted adverts it once got. I'm going to have to look at using the google_ad_section tags to try and clean up the mess the Adsense 'targeting' people have made of the algorithm.

Regards...jmcc

stormshield

5+ Year Member



 
Msg#: 3872608 posted 3:35 pm on Mar 19, 2009 (gmt 0)

Yeah, I don't know what's wrong. Ctr, ecmp all seems to be down by at least 25%

Christopher H

5+ Year Member



 
Msg#: 3872608 posted 3:59 pm on Mar 19, 2009 (gmt 0)

Having an incredibly bad day today, and more bad days on average than ever before. I guess now is the time to start researching alternatives.

This 59 message thread spans 2 pages: 59 ( [1] 2 > >
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