homepage Welcome to WebmasterWorld Guest from 54.211.95.201
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Pubcon Platinum Sponsor 2014
Home / Forums Index / Google / Google AdSense
Forum Library, Charter, Moderators: incrediBILL & jatar k & martinibuster

Google AdSense Forum

    
Google AdSense Exchange Announced
publishers to set prices for their inventory
adexchanger




msg:3858653
 9:49 pm on Feb 26, 2009 (gmt 0)

The display advertising chief of Google, David Rosenblatt, announced the Google AdSense exchange at the IAB conference this week. From what he said, publishers will be able to set their own price for their inventory but he didn't have a lot of details. Nor did he have a launch date.

Anyone know any more ?

 

Swanny007




msg:3858687
 10:16 pm on Feb 26, 2009 (gmt 0)

This sounds like AdManager. You can set a minimum CPM and run your own ads in the same slot. I guess they're just adding that directly to AdSense.... ?

adexchanger




msg:3858691
 10:25 pm on Feb 26, 2009 (gmt 0)

That makes sense, Swanny, but he explicitly said Adsense Exchange. not an ad manager thing.

martinibuster




msg:3858714
 10:49 pm on Feb 26, 2009 (gmt 0)

That's a stretch to call that an announcement. There's an article on AdWeek [adweek.com] that provides more context for the statement. Rosenblatt is the former CEO of DoubleClick, which Google now owns. DoubleClick offers a service called DoubleClick Advertising Exchange [doubleclick.com].

adexchanger




msg:3858759
 11:44 pm on Feb 26, 2009 (gmt 0)

A keynote at arguably the most important advertising conference of the year isn't an announcement? With all due respect, it's not a stretch. I'm very surprised you would suggest that it is when you looked up the facts yourself.

As you can see from the quote, he called it an Exchange and it is linked to AdSense.

It's definitely not the DoubleClick Ad Exchange known as AdEx which you and I are obviously well aware of. He would not mix his "exchange" metaphors.

This will affect publishers all over this site and nobody knows anything about it. Interesting.

koan




msg:3858811
 1:34 am on Feb 27, 2009 (gmt 0)

This will affect publishers all over this site and nobody knows anything about it. Interesting.

Starting with the username people choose on this site? I just find it funny that you jump all over this news with a name like "adexchanger". I would too if they announced a new koan generator.

adexchanger




msg:3858818
 1:39 am on Feb 27, 2009 (gmt 0)

ok. my apologies.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Google / Google AdSense
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved