AdSense for mobile search is a quick and easy way for carriers and mobile publishers to embed a Google search box on their mobile portals and web sites. Whether they are day-dreaming of Hawaii or trying to find the perfect Valentine's day gift, mobile phone users will get instant access to Google search including comprehensive web search, local, image, and news results -- all formatted for their phones. Mobile operators and website owners share in the ad revenue generated by searches originating from their sites.
Msg#: 3847320 posted 9:25 pm on Feb 11, 2009 (gmt 0)
Mobile search is one area where Yahoo has Google beat hands down. Yahoo's mobile search offering is optimized for mobile, mainly because the firm Yahoo acquired built from scratch, as opposed to Google trying to shoe-horn a heavy existing investment in search into the mobile space.
Msg#: 3847320 posted 1:21 am on Feb 12, 2009 (gmt 0)
Mobile ads are tough. Even on my iPhone where I have a 'full featured' browser I don't want to click on ads (even if they're interesting) because I don't really want to buy anything on the phone and also don't want to take time away from whatever else I'm doing with phone in hand to check out the ad. Seems like a perfect place for branding type ads though. Wonder when coke & pepsi will start bidding wars...
Msg#: 3847320 posted 1:49 am on Feb 12, 2009 (gmt 0)
What Physics said is pretty much spot on. When you are browsing the web ads can attract your attention and entice you in. On the mobile web users seam to have a set goal and set out to do just that. With a lot of phones tabbed browsing just isn't an option. Clicking an ad rely puts you off course.