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This 57 message thread spans 2 pages: 57 ( [1] 2 > >     
AdSense Earnings Are Down - February 2009
uhwebs




msg:3846944
 4:01 am on Feb 11, 2009 (gmt 0)


My site has been making a very good and fairly steady (the trend the last two years has been steadily upward) income, but Jan/Feb have been terrible! The last several days I've made (daily) half of what I made in Sept, Oct, Nov per day, for example.

My traffic is good, but it looks like G has simply decided to pay me less.
I wonder if it has to do with the fact that I opened another Adsense account (with their permission, one for business and one for personal)? After I notified them about this earnings have seemed to tank.

Why would they be "punishing" me? Have I lost credibility in their eyes?

 

signor_john




msg:3846946
 4:04 am on Feb 11, 2009 (gmt 0)

My traffic is good, but it looks like G has simply decided to pay me less.

Or maybe there's a worldwide recession?

ken_b




msg:3846950
 4:06 am on Feb 11, 2009 (gmt 0)

Is the site using the old account or the new one?

uhwebs




msg:3846959
 4:31 am on Feb 11, 2009 (gmt 0)

Signor, that could be, but why did it wait until a few days after I launched my account?
I did not have any affect during the beginning of the recession, but maybe it's catching up.

This site is using the old account.

11364guy




msg:3846976
 4:56 am on Feb 11, 2009 (gmt 0)

Have you made any recent changes? Switched servers, dynamic content, etc?

If you make switches the adsense ads match the theme of the site ( widgets) but if you are not changing content the pages are spidered more frequently after a few weeks ads begin get more specific to actual pages themselves. (18th century widgets), Free Range organic widgets.

Did you submit a site plan>?

In my vertical, in January several campaigns expired. My other sites that do not use adsense have seen a slight downtick but my affiliate sakes are steady.

callivert




msg:3847004
 5:58 am on Feb 11, 2009 (gmt 0)

um.... have you been reading the news lately?

Adsense pricing floats - that's the beauty of the system - and is 100% market driven. The market's down.
Sure, there will be people who will pop their head into threads like this and go "my earnings are up!" but look at the world economy right now and you'll have your answer.
Sure, there could be factors specific to you, but if I had to guess, I'd say you're just experiencing what many others are experiencing, online and offline.

signor_john




msg:3847021
 7:12 am on Feb 11, 2009 (gmt 0)

Signor, that could be, but why did it wait until a few days after I launched my account?

Well, you were comparing January and February with September and October, and the advertising economy has taken a turn for the worse in the past several months--partly because of uncertainty, and partly because many companies still had ad budgets to use up in 4Q 2008 but are working with smaller budgets (or are spending money cautiously from month to month) now that we're in 2009.

Scurramunga




msg:3847052
 9:02 am on Feb 11, 2009 (gmt 0)

This is by far the worst Jan-Feb period I have ever experienced. Normally my slowest time is June/July, however I think the figures for Feb this year have hit an all time low.

yolkman




msg:3847065
 9:51 am on Feb 11, 2009 (gmt 0)

In the past, I paid $0.50 for keywords in content network to get a significant impressions. As of 2009, I pay $0.04 in content network and receive triple impressions.

koan




msg:3847101
 10:49 am on Feb 11, 2009 (gmt 0)

In the past, I paid $0.50 for keywords in content network to get a significant impressions. As of 2009, I pay $0.04 in content network and receive triple impressions.

Sounds like an opportunity for people with savings. I hear there is one in Arizona.

Web_speed




msg:3847112
 11:23 am on Feb 11, 2009 (gmt 0)

Or maybe there's a worldwide recession?

Yea sure, and then comes the next financial report and you hear how Google managed to "somehow" double their profits yet again over such bad, "recession" affected quarter.

call it what it is, another major pay cut to publishers.

[edited by: Web_speed at 11:26 am (utc) on Feb. 11, 2009]

jetteroheller




msg:3847130
 12:27 pm on Feb 11, 2009 (gmt 0)

Same here. I had Sunday a new highest ever in page impressions, but only 40% of the eCPM usual for a Sunday last year.

So I can not compensate the declining eCPM with more visitors.

Tuesday and today are also terrible. Very high traffic, extrem low CTR.

Edge




msg:3847188
 1:35 pm on Feb 11, 2009 (gmt 0)

uhwebs,

If you search WebmasterWorld for some thing like "AdSense Earnings down" or "My Ecpm is dropping", you will find this issue of dropping revenue is nothing new.

Please don't take me wrong, but this thread you started has been discussed a bunch on WebmasterWorld. People's AdSense earnings have been dropping for years and I suspect this trend will continue.

I remember when AdSense was new and folks where posting about the "Free Money" and how wonderful Google and AdSense where. - The good old days...

Hey everybody, please don't shoot the messenger!

Sorry uhwebs!

[edited by: Edge at 1:36 pm (utc) on Feb. 11, 2009]

Miamacs




msg:3847207
 2:03 pm on Feb 11, 2009 (gmt 0)

Same here throughout several accounts.

On one of these I see a slow and steady decrease and now we're down to approx 40% of our eCPM and revenue within a span of 1-2 months with nothing else changing.

EPC is a fragment of what it was.

Could be due to other factors...

But it goes to say, I'm suspicious as well.
Meaning to the fact that Google reported that they're doing OK.

...

signor_john




msg:3847283
 3:55 pm on Feb 11, 2009 (gmt 0)

Yea sure, and then comes the next financial report and you hear how Google managed to "somehow" double their profits yet again over such bad, "recession" affected quarter.

1) Google's profits are beside the point. Maybe you mean Google's revenues? If so, that's largely beside the point, too, because a high percentage of Google's revenues from Google-owned properties. If you're going to try and draw any conclusions from Google's revenues, you should be looking at revenues from the content network ("AdSense partners").

2) Google's earnings reports don't show average eCPMs, so unless you can demonstrate that the Google content network's growth in advertisers and impressions was exactly the same as your growth in advertisers and impressions, you're comparing apples and oranges.

3) If you think the folks at Google are cheating you, or if you aren't happy with the revenue they're producing, why not make a change? Think of Google as an ad rep firm, not as an employer, and maybe it will be easier for you to say "You're fired" and replace Google with a rep firm that can do a better job of monetizing your ad inventory.

vordmeister




msg:3847287
 4:09 pm on Feb 11, 2009 (gmt 0)

I'm also seeing a dramatic change despite record traffic. If next month drops at the same rate Adsense won't pay the hosting fees. Disappointing as last years profits were halfway to a living.

The recession put an end to my other completely unrelated off-line income streams, so I can imagine it also being the cause for Adsense earnings drops.

In a warped kind of way I quite enjoy times like this - they force you to get off your backside to do something creative, and give you the time to do it.

JerryOdom




msg:3847303
 4:24 pm on Feb 11, 2009 (gmt 0)

I noticed a decrease in revenue despite a bump in traffic early January. Now in February it seems to have worked out and is paying better than 2008 rates.

Ebb and Flow

foxtunes




msg:3847399
 6:44 pm on Feb 11, 2009 (gmt 0)

Earnings down this end in 2009 too.

Hobbs




msg:3847470
 8:51 pm on Feb 11, 2009 (gmt 0)

My biggest concern is that by the time recession subsides, there will be enough competition to more than absorb any upswing, and what we have now is as good as it gets.

nomis5




msg:3847917
 1:30 pm on Feb 12, 2009 (gmt 0)

The point about Adsense income in these times is comparison with previous periods. There never were any similar earning schemes even in 2008 for most of us. Now the times are getting harder, that remains the case even more so.

My affiliate schemes earnings have fallen faster than the Adsense income, so they offer no alternative. You don't "fire" the company if they are increasingly monopolising the market. In the next few months many of the alternatives will have gone bust.

No, the solution is to work harder and smarter with the company which offers the best income chances. There are always greener fields for some. Clearly, you are one of them. But there are no greener fields for the majority.

[edited by: encyclo at 1:00 pm (utc) on Sep. 28, 2009]

alephh




msg:3847954
 2:19 pm on Feb 12, 2009 (gmt 0)

My biggest concern is that by the time recession subsides, there will be enough competition to more than absorb any upswing, and what we have now is as good as it gets.

Well said.

Some possible/potential upsides of the recession:
- less competition if they bankrupt.
- more advertisers if smaller ad-networks bankrupt (and advertizers move to G).
- more advertisers try/test ads online ("the cheaper alternative") and stick with their campaigns after things pick up.
- bad times are the best motivation to work harder (if you're not a quitter).
- recession "cleans up" the industry by killing weak/fraudulent business models.

netmeg




msg:3848019
 3:38 pm on Feb 12, 2009 (gmt 0)

No, the solution is to work harder and smarter with the company which offers the best income chances. There are always greener fields for some. Clearly EFV, you are one of them. But there are no greener fields for the majority.

Bull. Online Publishing Darwinism. Adapt or die. If you can't make money with your business model as is, then YOU MUST ADAPT YOUR BUSINESS MODEL.

Google, or Affiliate Marketing or even the economy isn't what holds you back. It's lethargy, it's lack of creativity, it's the mentality that says "there are no greener fields for some." and calls people names (the EFV references are not lost on me) or just whines or gives up.

signor_john




msg:3848089
 4:43 pm on Feb 12, 2009 (gmt 0)

Here's something else to think about:

Large numbers of advertising, publishing, and IT professionals have laid off from their jobs in the last few months. I'd guess that more than a few of them will have the time and motivation to work on "AdSense sites"--meaning that more publishers (some of them highly qualified) will be competing for a finite number of advertisers, ad dollars, and clicks.

Atomic




msg:3848101
 4:52 pm on Feb 12, 2009 (gmt 0)

Despite the current economic conditions I should reach February 2008's earnings today or tomorrow. I am on track to earn 200% last year's earnings.

Do you research companies advertising on your site?
Do you block any?
If you block ads, do you block the one's that wouldn't appeal to your audience?
Or do you block ads you feel will pay less per click?
Do you know who your audience is?
If you identify pages with high bounce rates, do you come find ways to make them more interesting to your visitors?

If I find pages that perform poorly with AdSense, I find something else that will. It takes time and a lot of work, but it it's time well spent.

[edited by: Atomic at 4:54 pm (utc) on Feb. 12, 2009]

purplekitty




msg:3848216
 7:05 pm on Feb 12, 2009 (gmt 0)

Bull. Online Publishing Darwinism. Adapt or die. If you can't make money with your business model as is, then YOU MUST ADAPT YOUR BUSINESS MODEL.

Google, or Affiliate Marketing or even the economy isn't what holds you back. It's lethargy, it's lack of creativity, it's the mentality that says "there are no greener fields for some." and calls people names (the EFV references are not lost on me) or just whines or gives up.


Agreed. Those that adapt their business models by shedding the pieces that are losses, boosting the pieces that are performing well, and adding new pieces that fit the current economic climate will ultimately be successful.

That's not just true for businesses on the 'net. That's true for any small business. You need to make your own success.

nomis5




msg:3848251
 8:24 pm on Feb 12, 2009 (gmt 0)

Quite right, adapt or die. Just don't dream that that the grass is always greener on the other side of the fence.

You may already be on the right side of the fence.

If that's the case then don't be led too far down a blind alley looking for something that is simply not there.

Work smarter and work harder where the returns are best and you'll win. There is no easy way.

Doing that with subject matter that you enjoy makes it all that much easier.

memorygreetings




msg:3853145
 3:23 pm on Feb 19, 2009 (gmt 0)


System: The following 7 messages were spliced on to this thread from: http://www.webmasterworld.com/google_adsense/3853143.htm [webmasterworld.com] by martinibuster - 12:14 pm on Feb. 19, 2009 (utc -8)


I have noticed people have written few threats about eCpm, but i have also faced the problem of low CTR along with CPM. They both are extreamly down and earning is like reduced to half. I have event related site so till valentines day it was all awesome, but for past 3 days i am just seeing things getting down than normal days average.

It always happens ones in month(1 day), but things get wrapped up next day to normal. But its been three days now, which is very frustrating.

What might be the reason for it? I am kind of worrying to this fact, we all put efforts to improve our earning, we do not work hard to keep bringing it up all over again to the level it fall off from.

Please share your experiences regarding this issue.
Joey

StoutFiles




msg:3853175
 3:54 pm on Feb 19, 2009 (gmt 0)

What might be the reason for it?

There's this thing called an economy, and it's not doing too well.

ecmedia




msg:3853218
 4:34 pm on Feb 19, 2009 (gmt 0)

I am shocked that so many people have completely stopped reading the news.

greatstart




msg:3853224
 4:55 pm on Feb 19, 2009 (gmt 0)

Join the club! This has certainly been the worst month I have ever seen since I've been with AdSense since it's start.

This 57 message thread spans 2 pages: 57 ( [1] 2 > >
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