If possible, put your ads within the 1024x768 area, even if you build for a larger window.
For the most part, I keep my ads at least partially visible in the area that would be above the fold in a 800x600 window.
I did a quick design change that makes the page look better as a whole but it pushed my main ad block lower, almost out of the 800x600 window. CTR plummeted in half for the lowest three days in years. I've cringed as I let it run as long as I could for a good test. Now I'm reversing the change to see what happens, just so I'm confident of the real result and reason.
I recently upgraded my PC monitor to a 22" wide-screen with a 1680x1050 screen resolution, and I can see many sites with AdSense blocks now "above the fold" where as before on a 17" 1024x768 monitor were "below the fold".
I recently decided to redesign one of my sites using my 22" monitor, and I bet many users who are still using smaller screens, have to scroll to see the ads, resulting in a lower CTR for me.
Continuing my little test, I bumped the ads back up last night. Though only one day, the CTR on those sections nearly doubled back into previous range.
So it comes down to a design I prefer or money.
While we are talking about screen resolution and CTR - anyone interested in discussing why different browser get different CTR? I notice that IE gets a better CTR than Firefox.
The ultimate user for me is someone at 800X600 on IE. If everyone used this, I would have a great CTR!
|The ultimate user for me is someone at 800X600 on IE. |
Adsense works better on newbies than web veterans or technophiles.
One factor to consider is that people with large screens or who run FF may be more net-savvy and less likely to click ads.
|Is it just that the ads are much more noticeable at 1024X768? |
Well, the ads will be larger.