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Q3 to Q4 AdSense TAC Expense Down From 1.33 to 1.29 Billion Google: "When it comes to AdSense for Search, we did a lot of arbitrage cleanup" elsewhen
the data for the most recent quarter (4th quarter of 2008) was just released in the earnings conference call.
Q408 1.29 billion
Q308 1.33 billion Q208 1.32 billion Q108 1.34 billion Q407 1.31 billion Q307 1.12 billion Q207 1.06 billion Q107 1.05 billion Q406 0.92 billion Q306 0.78 billion
the 1.29 billion figure comes from the following sentence from their press release:
The majority of TAC expense is related to amounts ultimately paid to our AdSense partners, which totaled $1.29 billion in the fourth quarter of 2008. TAC is also related to amounts ultimately paid to certain distribution partners and others who direct traffic to our website, which totaled $190 million in the fourth quarter of 2008.
TAC = Traffic Acquisition Costs
google's financial press releases: [
added: although this looks like a flattening of total adsense payouts, i should add that on the earnings call, Johnathan Rosenberg (Senior Vice President, Product Management) said:
AdSense revenue was weaker, though AdSense for content was strong. When it comes to AdSense for Search, we did a lot of arbitrage cleanup in Q3 and Q4