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Pages Mentioning Women and their Ethnicity Trigger Dating Ads
No Use Blocking them. More Keep Coming.
annej

WebmasterWorld Senior Member annej us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3829876 posted 9:59 pm on Jan 19, 2009 (gmt 0)

This is pathetic and insulting because of "Hot (race given here) Women ads I am forced to remove a great many ads today.

Totally inappropriate for my subject matter and can't be tolerated.

For some reason on any page where I discuss the accomplishments of women of a certain race I get these ads.

There is no use in just blocking them. More just keep coming.

I can understand that I might not be able to earn as much with AdSense in this down economy but Google seems to be determined to fill the slots with trash. I would MUCH rather they didn't ads at all in these cases!

I don't know if there is anyone left at AdSense who cares anymore and might read this.

We just had a long discussion here on this topic and I thought Google was going to address the problem.

 

ken_b

WebmasterWorld Senior Member ken_b us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3829876 posted 10:15 pm on Jan 19, 2009 (gmt 0)

Have you tried changing the ad format (size) on those pages?

I ask because I just went through several days of a single ad appearing on all 1,500 pages in one section of my site. Needless to say, CTR/earnings there went to nearly nothing.

I dropped the 300x125 size and replaced it with 3 - 125x125 blocks. That resulted in what might be called a appy medium. After a few days I put back a few 300s to see what they showed, when that went well I put all the 300s back. But I can switch out the 300s off in a couple minutes or less now.

Some of this stuff is just frustrating, to be polite.

drall

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3829876 posted 12:34 am on Jan 20, 2009 (gmt 0)

This may age me a bit but back when doubleclick had a "premium" network we used to run inventory from them back in 98 or 99 or something like that and we used to have the worst time trying to block the trash that came through.

Much of what I have been seeing lately reminds me of that, heck my buddy looked at me the other day and said "looks like we have gone full circle and are serving doubleclick trash again".

Sad but true. I have had to disable image ads on 2 of our biggest sites and soon text ads due the graphic and adult related advert content being served to our users which usually are parents looking for stuff for kids.

annej

WebmasterWorld Senior Member annej us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3829876 posted 1:53 am on Jan 20, 2009 (gmt 0)

Exactly, and for those of us who have sites that teachers use with their students it's a disaster.

Here we want young girls to learn of the accomplishments of women of their race, to know that they could do that too. And then there is an add for "hot women of their race" on the page.

I'm going to pull AdSense with every page with the trigger word in it and then see how the rest are. It's not that there aren't enough ads for my topic. There seem to be plenty of appropriate well matched ads on all the other pages.

I suspect Google makes more on the trashy ads so they are putting them on any page with a word that might fit the ad.

If nothing else they need to have some sort of filter for ads on sites that children use.

eutychus

5+ Year Member



 
Msg#: 3829876 posted 2:05 am on Jan 20, 2009 (gmt 0)

A sad commentary on our culture as well...

johnnie

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3829876 posted 2:07 am on Jan 20, 2009 (gmt 0)

ken_b have you considered that that one ad might have been site targeted?

ken_b

WebmasterWorld Senior Member ken_b us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3829876 posted 2:25 am on Jan 20, 2009 (gmt 0)

ken_b have you considered that that one ad might have been site targeted?

Yes I did. It might have been, but it was one of those ads that seem impossible to block, targeted or not.

But apparently the offending ads were only for the larger size ad blocks. They didn't run in the smaller ad blocks.... this time... :)

drall

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3829876 posted 2:26 am on Jan 20, 2009 (gmt 0)

I tried blocking them, they just come back with another spammy domain and they are legion.

When I had parents contacting me about them I was forced to disable image ads.

Some of these ads were so disgusting that if my sites content was that of the image ads content I would be banned fairly quick from the adsense program for inappropriate content.

I understand that it is hard to keep up with blocking people who are trying to work around the checks Google has in place but when you have a site that gets linked to by almost every state as a great resource for parents and they see a gay dating site ad with a almost naked man in a obviously sexual position you just have to pull the plug.

What I dont understand is why I almost never see these ads in contextual format, they seem to just appear in image ads?

signor_john



 
Msg#: 3829876 posted 4:10 am on Jan 20, 2009 (gmt 0)

What I dont understand is why I almost never see these ads in contextual format, they seem to just appear in image ads?

Probably because they're lowball CPM filler ads that run when higher-paying, keyword-matched CPC ads aren't available for a given page, geotargeted region, and/or point in time.

I'd expect the problem of unappealing ads to get worse in a slower economy, just because there will be more times when Google has to reach down to the bottom of the barrel and serve "fight belly fat" or "meet hot chicks" ads. (I've seen some pretty junky ads in my local newspaper and TV stations lately, too. Just the other day, I saw three public-service TV commercials in a row at a 10:30 or 11:00 p.m. station break. That fact may not be directly related to "hot [race] women" ads, but it suggests what's happening in the marketplace.)

If I were getting "hot (race) women" ads, I'd also remove the AdSense code from those pages, just as I removed the AdSense code from another site that attracted questionable ads. AdSense works pretty well on many--maybe even most--sites, but for some topics, the problems outweigh the benefits.

annej

WebmasterWorld Senior Member annej us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3829876 posted 4:11 am on Jan 20, 2009 (gmt 0)

I had them turn off the targeted ads some time ago yet I'm getting wrinkle cream ads today. No relation what so ever to anything on the page.

I guess they can say the race related ads were in context since the race was named on the page. Sometimes it was only one time like in a book title. It's quite obvious what the site is really about and there are ads available on the topic.

I have no image ads either. I've been really conservative in order to prevent this kind of thing.

Is there anyone I can write to at Google who won't just send back a canned letter? Remember when a real person used to answer us and seemed really willing to help?

What ever happened to "Do no evil?"

ken_b

WebmasterWorld Senior Member ken_b us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3829876 posted 4:16 am on Jan 20, 2009 (gmt 0)

Have you tried "Section targeting"? Could you just put the "ignore" code around the specific terms that attract the offending ads?

drall

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3829876 posted 4:31 am on Jan 20, 2009 (gmt 0)

I think you are probably right signor_john, I didnt see these types of ads until a few months ago.

I would have to agree that AdSense is great for most sites, it still works great on most of our sites.

I could never figure out what was causing the bad ads to trigger, thousands of terms probably.

Once I disabled image ads it seemed to not be a problem anymore as these types of ads never show on the contextual basis.

swa66

WebmasterWorld Senior Member swa66 us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3829876 posted 5:40 am on Jan 20, 2009 (gmt 0)

Yet another thread that would not be needed if Adsense had some form of workable filters in place where we could filter ads/advertisers/content in ads etc.

How many more before Google acts ?

JAB Creations

WebmasterWorld Senior Member jab_creations us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3829876 posted 7:19 pm on Jan 20, 2009 (gmt 0)

To bring a little balance to the topic, how many ads are run through Google to begin with? How many humans working at Google deal with AdSense complaints? I imagine to them it's like me going through my site's access logs...it must be overwhelming. I'm not defending them though just trying to balance the conversation a little. ;)

As far the ad content themselves there are people who benefit at the loss of others. We are constantly bombarded with messages of diversity yet the "melting pot" actually destroys diversity. To lose sense of one's own ethnicity and origins is the most disempowering thing that can happen to a person so ultimately I consider the ads racist. You may also consider the ads sexiest since they portray women as objects.

- John

martinibuster

WebmasterWorld Administrator martinibuster us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 3829876 posted 10:26 pm on Jan 20, 2009 (gmt 0)

Google has improved a bit from several years ago. I had to remove ad units on a page that mentioned an Asian country by name but had nothing to do with women, nor even mentioned women. The page was not about travel, marriage, dating or even that country itself. Yet Google was showing dating ads which caused me to lose links to those articles. People actually wrote to me to protest the ads as offensive.

Thankfully Google stopped showing those dating and marriage related ads on my page. It shows Google's algo has improved. But I do not doubt that the OP is experiencing this issue and thank her for bringing it up. It's unquestionably a flaw in their algo if it disregards the dominant theme of the page in favor of one that is inappropriate.

These kinds of posts are useful because they help make the system better for all of us, once Google acts on the issue.

celgins

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3829876 posted 10:35 pm on Jan 20, 2009 (gmt 0)

I imagine to them it's like me going through my site's access logs...it must be overwhelming. I'm not defending them though just trying to balance the conversation a little. ;) {

Yeah, but if Google doesn't currently have the resources to remedy the backlog, they could probably find those resources (i.e. hiring more reviewers)

We are constantly bombarded with messages of diversity yet the "melting pot" actually destroys diversity. To lose sense of one's own ethnicity and origins is the most disempowering thing that can happen to a person so ultimately I consider the ads racist. You may also consider the ads sexiest since they portray women as objects.

I think the idea of a "melting pot" is defined as a multi-ethnic society where people of different races, histories, etc., integrate. But this doesn't mean one loses ones social or racial identity.

(Back to the subject) I don't think the ad copy is racist at all. Instead, it's simply a poorly targeted ad based on a few keywords. In this particular case, "race" and "gender" appearing on the same page apparently triggers the highest paying ads containing those keywords. It just happens to be an ad totally unrelated to annej's subject (and mine, since I've seen the same ads).

zuko105

10+ Year Member



 
Msg#: 3829876 posted 10:36 pm on Jan 20, 2009 (gmt 0)

Some of these ads were so disgusting that if my sites content was that of the image ads content I would be banned fairly quick from the adsense program for inappropriate content.

That's just awful.

signor_john



 
Msg#: 3829876 posted 11:13 pm on Jan 20, 2009 (gmt 0)

It's unquestionably a flaw in their algo if it disregards the dominant theme of the page in favor of one that is inappropriate.

If the ads are contextual, it's a problem with the algorithm.

If they're placement- (a.k.a. site-) targeted, then isn't the problem with the advertiser--and with the fact that advertisers can buy inappropriate placements through intent or sloppiness?

reprint

5+ Year Member



 
Msg#: 3829876 posted 11:41 pm on Jan 20, 2009 (gmt 0)

I have also had to strip adsense from pages recently. In one case adsense was showing an ad to help people have affairs when the topic was divorce recovery.

A suggestion. There is a feedback link on the ads. Click on that. Use that to complain about the ads. Scroll down and click on "
Send Google your thoughts on the site or the ads you just saw" and you can provide feedback.

I still hope that the adsense crew collect that feedback.

farmboy

WebmasterWorld Senior Member farmboy us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 3829876 posted 1:58 am on Jan 21, 2009 (gmt 0)

You may also consider the ads sexiest since they portray women as objects.

Are these ads advertising slaves for sale or is the intent to introduce men to women who want to - and maybe have registered somewhere - to meet those men?

There is a feedback link on the ads. Click on that. Use that to complain about the ads. Scroll down and click on "
Send Google your thoughts on the site or the ads you just saw" and you can provide feedback.

I'm sorry some are having the problem with unwanted ads that you aren't able to block.

That said, I think the topic of this thread is about a publisher being able to block an ad(s) from appearing on the publisher's site. If it's going beyond that to "I don't want this ad to appear anywhere because I don't like it" - then I think that's a different topic and I hope Google doesn't start down that road.

FarmBoy

willybfriendly

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3829876 posted 5:02 am on Jan 21, 2009 (gmt 0)

I have also had to strip adsense...

Just this evening I was looking for a regex to "strip" html attributes out of tags and was finding ads for nudist colonies in a forum I visited.

Inappropriate ads seem to be running rampant.

HelenDev

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3829876 posted 9:39 am on Jan 21, 2009 (gmt 0)

I didn't think Adsense allowed adult ads?

piatkow

WebmasterWorld Senior Member piatkow us a WebmasterWorld Top Contributor of All Time 5+ Year Member



 
Msg#: 3829876 posted 9:42 am on Jan 21, 2009 (gmt 0)

Nothing new, 10 years ago I was making a legitimate search at work for a name that had embedded in it the letters s, e and x. The search engine promptly displayed a large and very graphic ad for a most unsuitable site that could be seen from the other side of the office.

Back to Google, I do feel that there must be a sensible way to fine tune the context of a site. Mine has a topic of "widget" + "location". A see good CTR when I get general "widget" ads but not when I am getting "whotsit" ads for my location.

eutychus

5+ Year Member



 
Msg#: 3829876 posted 4:04 pm on Jan 21, 2009 (gmt 0)

>>Are these ads advertising slaves for sale or is the intent to introduce men to women who want to - and maybe have registered somewhere - to meet those men?<<

The point is that I as a publisher should have more control of the class/category of ad that is posted on my site. How people run their social life may not be too bright...but it is their business. The climate I desire for my very professional target audience is my business.

The pirate attitude of an unseemly large percentage of the internet community plays very heavily on its weaknesses. It seems likely that is happening here. The strength of the internet is in ease of access. That is also its greatest weakness. If content is hidden in images it is going to be awfully hard to screen without somebody physically looking at each ad.

netmeg

WebmasterWorld Senior Member netmeg us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 3829876 posted 4:13 pm on Jan 21, 2009 (gmt 0)

AdWords advertisers have a (very limited) choice to selecting some *types* of sites upon which they don't want their ads to appear (parked domains, forums, social media, video, and some things like violence and guns (that I didn't think were allowed in AdSense anyway)

It's not too much to ask that AdSense publishers be allowed to specify certain types of ads that they don't want on their sites - and we should be able to do it on a *per site* basis. I have a lot of different sites - what is inappropriate for some sites would be fine on others.

But I'm not holding my breath on this one. If I can't get good ads from AdSense on a page or site, then I just pull it and use something else. It may not earn as much, but AdSense doesn't owe me 100% targeted ads, any more than I owe AdSense all my potential ad property.

The climate I desire for my very professional target audience is my business.

I keep saying it - AdSense is what it is. We give up a LOT of control in return for ease of use, and not having to go out and find advertisers, which takes a lot of time and effort. If you want the control (and for a business site, I would absolutely want that control) then AdSense may not be the best solution.

farmboy

WebmasterWorld Senior Member farmboy us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 3829876 posted 4:45 pm on Jan 21, 2009 (gmt 0)

If you want the control (and for a business site, I would absolutely want that control) then AdSense may not be the best solution.

The subject of competitors for AdSense comes up here now and then. For a long time, I've wondered if someone is sitting out there with the technical ability and the access to funding to start such a competitor, but lacking the desire to try and please every diverse whim and desire of tens of thousands of publishers.

Lately I've noticed a number of PPC providers (AdSense competitors) who seem to have some sort of built-in filter that limits the number of sites that are eligible for their network. I wonder if some of these companies have not only recognized the the success of AdSense, but also it's shortcomings, and have decided to avoid those shortcomings.

FarmBoy

eutychus

5+ Year Member



 
Msg#: 3829876 posted 5:04 pm on Jan 21, 2009 (gmt 0)

>>I wonder if some of these companies have not only recognized the the success of AdSense, but also it's shortcomings, and have decided to avoid those shortcomings.<<

Such as...?

There is obviously a market for an Adsense type product that would give publishers more control of their content (including ads).

Right now I am very reluctant to use Adsense on most of my (planned) sites. Adsense appears unable or unwilling (probably the former) to deliver what they promise at sign up. Namely ads tailored to your site. And they will not be able to do so without greatly expanding the classes of ads that can be filtered out by publishers.

eutychus

5+ Year Member



 
Msg#: 3829876 posted 5:15 pm on Jan 21, 2009 (gmt 0)

With one possible exception all my sites must be safe havens, crammed with practical information (including compatible ads), easy to find and navigate. <HBG> Have I left anything out?

Oh, yes! When I accomplish this I will apply for the head job at the United Nations...

eutychus

5+ Year Member



 
Msg#: 3829876 posted 5:16 pm on Jan 21, 2009 (gmt 0)

Funny...I have been in business for over 40 years and I forgot...Make money...

signor_john



 
Msg#: 3829876 posted 5:28 pm on Jan 21, 2009 (gmt 0)

There is obviously a market for an Adsense type product that would give publishers more control of their content (including ads).

If you're correct, it's a market that no one seems to be interested in reaching.

Until such a product comes along, there is a way to have absolute control over the ads that run on your site: sell and serve ads in-house instead of outsourcing.

This 51 message thread spans 2 pages: 51 ( [1] 2 > >
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