I think it would be useful if publishers could nominate a currency and advertisers could nominate a currency and where they match you get a second 'payment amount' that isn't subject to conversions.
The majority of my advertisers should be domestic (or they are not relevant to my pages) and, yet, I am in the business of currency arbitrage. Sigh!
You think you've got problems? Try living with the GBP. Not that long ago we were getting about 1.5 euros to the pound. Within the next couple of days it will be 1 to 1. In other words the pound was worth 50% more than it is now against most of the rest of Europe.
It is making it very expensive for Britons to travel abroad. I believe it will really damage our holiday industry.
The sudden increase of the US$ was a big surprise.
Now it seems the US$ goes where it was first half year.
Or try living in Europe and getting most of your income in GBP from your savings. That's the case with a lot of British pensioners, some of whom have seen their income cut by 75%. Lots of pain out there folks ...
I am sixty years of age and not a rich man. The small investments my wife and I do have are plummeting in value and there's not a lot we can do about it. The advice we get is that these investments are long term. But hey! I am sixty!
BeeDee, I think you can expect a large influx of French/German/Dutch holiday bargain shoppers in London. Not so damaging in the short-term I guess. Maybe this might push the UK towards finally adopting the euro?
Regarding adsense, I hope the USD stabilizes and my income with it. Lots of my advertisers are domestic so as long as there are no sharp intermittent drops my pain will be limited.
There is a lot to be said for income and expenses all being in your own currency. Unfortunately it is becoming very tough to achieve.
For some it's bad, for some it's good. Over the last few months the £ has dropped around 30% against the $ and that means a 30% increase in my £ income.
The Euro's rise is going to price the whole of Euroland out of existence over the next year or so. A BMW / Merc will be totally unaffordable anywhere outside Euroland; laderhousen will only be saleable in Germany, and posh, pretentious Champagne / smelly French cheeses will disappear.
Every cloud has a silver lining.
Currencies fluctuate, you have to learn with that reality if your business is international, even when it sucks. Google deals in US $ and not many international publishers were complaining when it was high, but now that it is low suddenly it's a problem? Can't privatize the reward but socialize the risk (unless you're a big bank or producing cars in the US, apparently).
If it is really a problem, do what other big international businesses do and hedge your bet, invest in your currency or short sell american currency, so that if your revenues are cut because your currency is going up, at least you're making a profit somewhere else.
This might help to explain why my AdSense EPC has gone even higher in the last few days. (I have a lot of readership outside the U.S.) When the U.S. dollar is weak, advertisers in strong-currency countries can afford to bid more cents per click because they aren't paying any more in their own currencies
This is the problem with fiat currencies. The power of your money is in the hands of a few dimwits. If we went back to sound money and 100% reserve banking, the politicians would not have this power over you.
Here are our calculations for this year for the JPY and its killing alot of big names. Toyota will have its first operating loss 71 years?
USD..down 25 %
GBP..down 60 %
These figures will most probably turn our company from black to red. It really hurts to see your Yen decreasing in numbers and it really is getting scary now for alot of us here in Japan.