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|adsense ads peddling women|
I just stumbled on a graphical ad on my site featuring
5 images of Asian women
with next to the picture a code (feels like a serial number), their age, weight, height and a city in China.
And a big red "more" button.
My site is about travel (inside the US).
I'm not sure what those women are offered for, but I utterly refuse to be any part in offering these kinds of ads via my site. This is guilt by association even if I don;t have a realistic means of filtering it out.
I've written a complaint to adsense support, but this might very well be the last straw for me, I'll decide in the morning if I'm going to pull adsense or not. I'm a bit too upset right now to make such decisions.
I don't care why it gets on, I don't care what I loose in income, I only want them to make 100% sure these advertisements and advertisers go away, permanently and proactively. If they can't, then adsense might well have to do without me, at least til they have for superior filtering and reporting in place.
It's not like the domainname of the advertiser doesn't provide a clue in it what it is about. It contains the strings "chn" and "love".
This might well be illegal where I live (and where the server is hosted), so not actign isn't an option anyway.
[edited by: incrediBILL at 2:30 am (utc) on Sep. 21, 2009]
[edit reason] clean up [/edit]
|but if the ads are legal and most publishers aren't complaining, why would Google want to mess with a winning formula? |
Let's be realistic: AdSense is Google's network, not ours, and requests for changes that aren't in Google's own interests are going to rank low on the AdSense team's "to do" list.
I have no quibble with your philosophy about who owns the network, but I think you will see (bookmark this if you want to), that these "problems" are not good for google, will start showing demonstrable effects on bottom line, beginning in next quarterly, but continuing to show as things deteriorate even further.
It's not about whether publishers are happy actually. It's a business problem google is facing which was not an obvious problem in good economic times, but will be one now.
If I'm wrong, which I hope, laugh at me in say, June, 2009.
...but you are simply missing the issue. Ad blindness due to low credibility and low reputation have already kicked in (because once you actually see the results in terms of CTR, it's too late to fix in the short and medium terms).
No quality control at both advertiser and publisher equals dropped ctr, potential higher (or lower) bids, depending on a few other factors most people can figure out), and over time, a complete loss of viability for publishers, loss of advertisers who will not be replace easily.
It's bleak. We should see the start of the financials in the next report. But the real hits will show later in 2009.
I don't think google can fix it from where they are now. Yahoo won't catch them. Google will fall to close to where Yahoo is with the ads, but will maintain the search advantages.
That's what I was thinking. The ads shown are looking more like Yahoo ads. I tried them some time ago in an attempt to diversify but I got too many inappropriate ads.
I think something more annoying is the fact the adsense words will peddle competitors on your site, or worse.
I used to haunt a political site that used adsense to help pay the bills. Most of the adsense ads were for causes antithetical to the majority of people on the board. It generated lots of angry pm traffic to the mods, and it may have been that lots of people on the boards just clicked the ads to cost the opposition money.
Adsense is probably going to go the way of the <blink> tag for the medium term because both sides of the add are getting such bad results that neither side wants the aggravation anymore.
|I used to haunt a political site that used adsense to help pay the bills. Most of the adsense ads were for causes antithetical to the majority of people on the board. |
That says more about the publisher than it does about AdSense. If the publisher had even a rudimentary understanding of AdSense, he or she would have realized that contextual ads are based on keywords, not on readers' political points of view. And if the publisher had an even rudimentary understanding of advertising, he or she would have realized that pay-per-click ads aren't likely to perform well for publishers or for advertisers when used on a political forum.
|Adsense is probably going to go the way of the <blink> tag for the medium term because both sides of the add are getting such bad results that neither side wants the aggravation anymore. |
But "both sides of the add" (sic) aren't necessarily getting bad results. If that were true, some publishers wouldn't be reporting significant growth in average earnings per click. What's likely to happen in cases like your example is that smart but inexperienced publishers will gradually learn what works or doesn't work on their sites, and savvy advertisers will learn to exploit filters and placement targeting for maximum ROI. Clueless publishers and advertisers will barely scrape along, or they'll go out of business as smarter competitors pass them by.
In a nutshell: The online advertising world is becoming more professional, and publishers who want to survive need to develop publishing and advertising skills (not just technical skills and knowledge of their topics).
|In a nutshell: The online advertising world is becoming more professional, and publishers who want to survive need to develop publishing and advertising skills (not just technical skills and knowledge of their topics). |
I agree. Every year, the bar gets raised in terms of the knowledge and skill needed to make money on line. From site design and coding through to understanding online behavior, it's so difficult to keep up I know some professional web designers that are getting out (they tend to be older).
That said, here's the thing. Will Google run adsense and adwords as professional reputable services?
They haven't so far, by ignoring even minimal quality standards in practice, even in situations where their talk is clear. The walk is often awkward.
So, you and i may need to act and be more professional, but without google doing so, how does this be anything above lowest common denominator cluster bleeping?
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