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AdSense for Domains Now Open to All Publishers
We've announced that we are extending AdSense for domains to all publishers
AdSenseAdvisor




msg:3805293
 5:21 pm on Dec 11, 2008 (gmt 0)

We just posted this announcement on the Inside AdSense blog.

ASA

 

netmeg




msg:3805296
 5:26 pm on Dec 11, 2008 (gmt 0)

I just got this in my email. Dunno what to make of it.

farmboy




msg:3805306
 5:38 pm on Dec 11, 2008 (gmt 0)

I think it's certainly going to fuel the theories that Google is desperate for dollars.

I think it's going to disappoint those who wanted the entire AdSense for Domains program eliminated.

I think it's going to cause a lot of desirable domains to be unavailable for site development purposes.

FarmBoy

himalayaswater




msg:3805307
 5:38 pm on Dec 11, 2008 (gmt 0)

It is only limited to north American publisher. This page troughs lots of light on conversion issue:
https://adwords.google.com/select/afc/casestudies/efficient_frontier.html and here is a blog post [adsense.blogspot.com].

OnlyToday




msg:3805312
 5:43 pm on Dec 11, 2008 (gmt 0)

Wonderful for Google and domain speculators. For the internet, the public, and our civilization, another bucket of slop in the face. Shame on you Google.

This is coming from someone who watches these things and thinks about them a lot. You may rationalize it all you like with remarks about "relevant information" IMHO you are monetizing error.

There may be some (tiny) redeeming value if you exercized more control over the ads being run. But as it stands this just degrades the value of the internet, hurts the acquisition of knowledge generally and slows human progress.

edited for clarity

[edited by: OnlyToday at 5:59 pm (utc) on Dec. 11, 2008]

netmeg




msg:3805314
 5:44 pm on Dec 11, 2008 (gmt 0)

I can't help but wonder what it's going to do for the parking companies with Google ad feeds, like SEDO, Fabulous and more. Whoosh! Gotta say I wasn't expecting this.

I think it's going to cause a lot of desirable domains to be unavailable for site development purposes.

This is already the case, I don't think it's going to cause more. Domains are like real estate, and the likely valuable ones get snarfed up by those who can and do. AdSense TOS are actually a lot stricter than most Parking companies' are, that's going to limit some of the current domainers - and some portion of them aren't eligible for AdSense for other reasons anyway.

disclaimer: I own around 1500 domains myself

farmboy




msg:3805325
 6:03 pm on Dec 11, 2008 (gmt 0)

I think it's going to cause a lot of desirable domains to be unavailable for site development purposes.

This is already the case

Maybe I should have written, "it's going to cause a lot more..."

This will likely create a new wave of people seeking to get rich quick. Look for ebooks explaning the "Secret to Easy Money With Domain Names."

Even poor domains will be purchased and parked, at least until the renewal fee becomes due.

And just as it seems Google doesn't have the resources to keep bad ads out of the system (i.e. the recent diet ads), now they are going to have to devote resources to policing the domain program to weed out the trademark and intellectual property violations in the domains people register.

FarmBoy

netmeg




msg:3805333
 6:18 pm on Dec 11, 2008 (gmt 0)

The big question is, will they show up in the SERPs? Currently most parked domains (not all, I know I know) are deprecated and don't show up except for a really really long tail search.

OnlyToday




msg:3805351
 6:39 pm on Dec 11, 2008 (gmt 0)

Domain parkers are continually upgrading the look and feel of the pages they serve so as to mimic actual websites. When AdSense blocks begin appearing on these pages it will increase the tendency of the average web surfer to associate the AdSense brand with "oops, error, move on."

It is a dilution and debasement of the brand and added incentive for me to find an alternative monetization for my site(s).

Bddmed




msg:3805379
 6:58 pm on Dec 11, 2008 (gmt 0)

Why do you ask for our top five wishes? Apparently you are spending time and efforts in things we really do *not* want as publishers.

signor_john




msg:3805384
 7:04 pm on Dec 11, 2008 (gmt 0)

I'm not a fan of AdSense ads on parked domains, but if they're going to exist, why should only the big guys be able to use them?

The good news (from the POV of legitimate publishers who can deliver valuable traffic) is that advertisers will now have a greater incentive to vet the sites where their ads run.

The bad news is that we'll soon have a flurry of complaints about miserable earnings from publishers who conveniently forget to mention that their high-quality sites consist solely of parked domains. :-)

ken_b




msg:3805388
 7:11 pm on Dec 11, 2008 (gmt 0)

It is a dilution and debasement of the brand and added incentive for me to find an alternative monetization for my site(s).

Those are my main concerns.

signor_john




msg:3805415
 7:38 pm on Dec 11, 2008 (gmt 0)

It is a dilution and debasement of the brand

AdSense has been a "lowest common denominator" network from day one. It had to be: How else was Google going to secure an overwhelmingly dominant market share?

For years, AdSense ads have been on low-value or no-value sites of every description. Are AdSense ads on parked domains really any worse than AdSense ads on scraper pages or on empty keyword-driven, template-based "Post a review" pages at big-name corporate sites?

On the positive side, advertisers no longer have to take potluck as they did just a few years ago. They can choose where their ads appear (or where they don't want their ads to appear). IMHO, that's a much more significant development than letting rank-and-file AdSense accountholders make money from parked domains in the same way that big companies have been doing all along.

To put it another way, the AdSense world is just a microcosm of the larger Web advertising and publishing world. In the latter world, you've got THE NEW YORKER, SCIENTIFIC AMERICAN, and THE WALL STREET JOURNAL at one end of the spectrum, and you've got junk community shoppers at the other. AdSense is the same kind of wide-spectrum environment, except that it exists online instead of on your doorstep or in your mailbox.

farmboy




msg:3805423
 7:46 pm on Dec 11, 2008 (gmt 0)

Why do you ask for our top five wishes? Apparently you are spending time and efforts in things we really do *not* want as publishers.

On a related note, you might to to review the latest ASA post (12-11-08) in this thread - [webmasterworld.com...]

FarmBoy

drall




msg:3805446
 8:14 pm on Dec 11, 2008 (gmt 0)

Oh joy, now I will have a noted rise by scumbags parking mispellings of our 2 biggest authority sites which is already at insane levels.

TM is so much fun for us to enforce in oh china, russia, india...

Throw that in with the scumbags who copy wholesale our content and repackage it on blogger and are damn near impossible to track down

and lets not forget the everpresent scrapers which slowly chip away at.. blah whatever, this is getting so...

Bddmed




msg:3805473
 8:26 pm on Dec 11, 2008 (gmt 0)

Farmboy, Yeah, I saw it. I did start that thread (didn't I). I'm not an engineer blah blah. So wouldn't know implications. Can't talk to my boss without a real case, blah etc.

Still it seems they have the resources to get something implemented we do not want. But implementing the things we *do* want seems to be a big problem.

[edited by: Bddmed at 8:27 pm (utc) on Dec. 11, 2008]

netchicken1




msg:3805495
 8:44 pm on Dec 11, 2008 (gmt 0)

Google tries hard to hear what we, the publishers, want. Yet in the background planned the biggest kick in the guts that I have seen for a long time. It makes a mockery of everything here.

koan




msg:3805525
 9:20 pm on Dec 11, 2008 (gmt 0)

It's already damn near impossible to get a reasonably good .com domain because of domainers. This will not help at all providers of real content. No wonder every new web site has to use some cutesy, exotic, nonsensical name like digg, twitter or what not.

But as long as this stuff keeps loitering the web, might as well be possible for the small guys also and not just the big spammers.

signor_john




msg:3805534
 9:33 pm on Dec 11, 2008 (gmt 0)

I think it's certainly going to fuel the theories that Google is desperate for dollars.

Or desperate for enough publisher inventory to fulfill advertiser demand. If we all worked harder, maybe Google wouldn't have to allow AdSense ads on parked domains. :-)

Swanny007




msg:3805536
 9:34 pm on Dec 11, 2008 (gmt 0)

If you can't beat 'em, join 'em. I have over a dozen domains I was going to let expire soon. I may as well pay the $8 or whatever to renew them and put up ads! As long as it makes a dollar a month it's worth hanging on to the domain even if someone else could use it to add value to the interweb ;-) Hmmm... I've got lots of traffic to my quality, unique content sites already, maybe I should just redirect the domain to Google ads and lose the content.... hmmm....

dauction




msg:3805575
 10:05 pm on Dec 11, 2008 (gmt 0)

Nothing wrong with Parking domains..the Issue for Content Publishers is when Parked domains are ranking in Google.

I'm actually satisfied that they have take big steps in keeping most of the parked domains out of the search results.

With the domains under their "umbrella" they will have even greater control making sure at least those domains are not displaying in the serps.

Parking Domains with natural traffic makes all the sense in the world , If Hotels.com was a Parked domain as hotel advertiser you'd love to get that highly targeted traffic and everyone wins from advertiser, Google and the domain owner.

As long as G remains diligent about keeping parks out of serps and all the usual stuff like monitoring the domains so the traffic is genuine and not arbitraged junk and nixing TM domains etc..looks like they have winner on their hands ..

Not showing up in my Adsense panel yet

fredw




msg:3805588
 10:17 pm on Dec 11, 2008 (gmt 0)

If anyone can participate in Adsense for Domains, does that mean that we can now put plain-old Adsense ad units on domains that we park and host locally?

fredw




msg:3805617
 10:51 pm on Dec 11, 2008 (gmt 0)

I just set up one of my unused domains into Adsense for Domains.

After accepting into the program from the main Adsense page, I changed the DNS settings for a domain per their instructions, added the domain into my Adsense for Domains list, and about 10 minutes later it was working! Easy!

Thanks Santa Google!

Bddmed




msg:3805628
 11:16 pm on Dec 11, 2008 (gmt 0)

You could have done that with Sedo or other domain parking companies years ago.

I'd rather have Google listen (and implementing) our wishes. Domain parking was not one of them (at least not in this forum).

fredw




msg:3805652
 11:34 pm on Dec 11, 2008 (gmt 0)

I have looked into other parking services in the past. They were either not free, had minimum traffic requirements, or were hard to administer.

Bennie




msg:3805814
 5:47 am on Dec 12, 2008 (gmt 0)

Wow people are precious!

What if the domain channel actually added value? Making a blanket statement like 'the traffic is error' is so misinformed when you look at all the search spam out there, it pales :D

I think a lot of the guys bagging out domains need to stop taking themselves so seriously, or are they just annoyed they never had a premium domain to see what the traffic was even like?

Read the EEF report, that's why Google want the traffic, for smart advertisers that know how to use generic domains to get the best traffic in their industry. Barely any advertisers even see the oppourtunity here!

zett




msg:3805821
 5:55 am on Dec 12, 2008 (gmt 0)

Thank you, Google, for further polluting the web.

Thank you, Google, for making domain names even further unavailable for real development.

Thank you, Google, for strangling the online world.

Thank you, Google, for not listening to us.

Thank you, thank you, thank you.

JS_Harris




msg:3805828
 6:01 am on Dec 12, 2008 (gmt 0)

Zett, it's not as bad as you think.

Nobody knows what the spammer flavor of the month is until they do it. I'm hoping that owners of 1000+ MFA sites who run aggregating software almost exclusively decide to pack it in and just drop links in forums to their parked domains instead.

If that happens we may see less spam, not more, and just maybe my articles won't get instantly aggregated on a half dozen sites when I write them.

The "good" domains were unavailable anyway.

JS_Harris




msg:3805845
 6:10 am on Dec 12, 2008 (gmt 0)

OnlyToday
There may be some (tiny) redeeming value if you exercized more control over the ads being run. But as it stands this just degrades the value of the internet, hurts the acquisition of knowledge generally and slows human progress.

I'm trying to crunch the numbers on that comment and I can't make them work.

Dollars being spent on adwords didn't increase, places adsense will appear just increased by an unknown but probably significant percentage which means adsense earners can expect to see a lower epc as the dollars get stretched to cover more territory (which makes the middle range of internet real estate cheaper).

I'm on the fence on this, I missed the part where google will make more money from this because it's publishers who take advantage, not advertisers.

Car_Guy




msg:3805856
 6:15 am on Dec 12, 2008 (gmt 0)

This means that there will be more junk domains to block from my AdWords campaigns. (And I'm already blocking more than 400 useless, junk domains.)

This 172 message thread spans 6 pages: 172 ( [1] 2 3 4 5 6 > >
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