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This 172 message thread spans 6 pages: < < 172 ( 1 2 [3] 4 5 6 > >     
AdSense for Domains Now Open to All Publishers
We've announced that we are extending AdSense for domains to all publishers
AdSenseAdvisor




msg:3805293
 5:21 pm on Dec 11, 2008 (gmt 0)

We just posted this announcement on the Inside AdSense blog.

ASA

 

jimbeetle




msg:3806361
 8:28 pm on Dec 12, 2008 (gmt 0)

to the extent that ads on parked domains deplete the ad budgets of AdWords accounts

And that's why the advertisers can choose where to advertise. Some advertisers have good results with AdSense for Content, others turn it off. Some advertisers have good results with AdSense for Domains, others turn it off.

There is no way of knowing, but consider the possibility that there might not be a heck of a lot of crossover between those two groups; if not, there's no dilution at all.

ken_b




msg:3806368
 8:38 pm on Dec 12, 2008 (gmt 0)

jimbeetle; Thanks.

signor_john




msg:3806388
 9:01 pm on Dec 12, 2008 (gmt 0)

Like it or not, the new policy has been announced. How many people here intend to quit AdSense in protest? And how many are going to live with the new policy (as I am), despite a lack of enthusiasm for ads on parked domains?

antonaf




msg:3806404
 9:12 pm on Dec 12, 2008 (gmt 0)

Like it or not, the new policy has been announced. How many people here intend to quit AdSense in protest? And how many are going to live with the new policy (as I am), despite a lack of enthusiasm for ads on parked domains?

I may not quit Adsense in protest, but I would quit Adwords in protest as this does no good for advertisers. How many clicks from parked domains do you believe are targeted, relevant, and converts? I'd make the assumption, not many. At this point Google might as well allow and encourage MFA sites.

HuskyPup




msg:3806414
 9:44 pm on Dec 12, 2008 (gmt 0)

How about Google's thinking ahead to all the sites that may close down over the next few months and possibly many of these sites with a lot of traffic may disappear and placing a parking page with the relevant advertising information on them may be useful to AdWorders and visitors?

Just remember how long it takes for pages to fall out of some search engines!

Just a thought.

swa66




msg:3806416
 9:50 pm on Dec 12, 2008 (gmt 0)

To me it's one of the marks against using adsense that will be used every time I re-evaluate the "what percentage of impressions am I going to send to adsense" for any given section/website. So, I might not be out completely, but it's not going to improve the situation in the least bit.

Parked domains are at the very best a bad experience to any accidental visitor. Being associated with that isn't high on my wish list, on the contrary.

fargo1999




msg:3806426
 10:00 pm on Dec 12, 2008 (gmt 0)

I personally stopped typing-in domain names directly into a web browser a couple of years ago because out of 10 attempts 9 was really bad experience (page full of ads is a really bad experience to me).

Now with the new trends at Google Chrome which allow direct search from the web address area and automatically provide search suggestions type-in traffic is likely to diminish.

antonaf




msg:3806462
 10:54 pm on Dec 12, 2008 (gmt 0)

How about Google's thinking ahead to all the sites that may close down over the next few months and possibly many of these sites with a lot of traffic may disappear and placing a parking page with the relevant advertising information on them may be useful to AdWorders and visitors?

Just remember how long it takes for pages to fall out of some search engines!

Just a thought.

That's actually a good point, because with the state of the economy they could likely cash in from all the failing websites.

signor_john




msg:3806476
 11:41 pm on Dec 12, 2008 (gmt 0)

How about Google's thinking ahead to all the sites that may close down over the next few months and possibly many of these sites with a lot of traffic may disappear and placing a parking page with the relevant advertising information on them may be useful to AdWorders and visitors?

That strikes me as being a pretty unlikely scenario. I'd guess that the majority of sites with AdSense ads aren't staff-intensive, and of the ones that are, many could simply go into "limp mode" and profit from ads on existing pages.

coachm




msg:3806478
 11:50 pm on Dec 12, 2008 (gmt 0)

What are you joining us today from the Gulag in Siberia? The wall fell man, people can own stuff now, come out into the sunshine my friend.

I shake my head when I see people making these comments, particularly if they are American. The reality is that free markets never existed, and that I have to wonder at people who don't quite get that there are some things besides greed and the use of capital that are important.

In fact, one can make a very strong case that the Internet is a common resource, and as such the hording of a limited resource (domain names) is not only unethical but interferes with proper commerce, since it makes it harder for people to find things.

And to extend that, one can argue that google is causing damage to the Internet and its users by providing incentives to hoard domains, and speculate.

The absolute irony is that Americans have several times seen the horrific results of greed and speculation on a) commercial real estate, and b) more recently, homes, under the mistaken notion that the free market (which actually doesn't exist) would regulate.

Who is the better "owner" of widgets4your.com? Someone who bought it, let it sit while speculating it will rise in value, and stick junk ads on it, or me, a lover of widgets who will put intelligent content on it?

Domain names are in essence a finite resource (practically, not theoretically), just as the broadcast and radio bands are, and just as other things are regardless of who "owns" them.

Is farmland better left unused, or used?

PS. It's a null for advertisers, btw, since I just checked the recent interfaces and advertisers can opt out of parked domains. Which I will, when I resume.

Chrispcritters




msg:3806479
 11:50 pm on Dec 12, 2008 (gmt 0)

How many clicks from parked domains do you believe are targeted, relevant, and converts? I'd make the assumption, not many.

I, personally, see some of my best quality traffic coming from parked domains. I also see some of my worst quality traffic coming from parked domains.

As with any advertising medium, stop doing what doesn't work so you have more money for what does work.

coachm




msg:3806484
 11:59 pm on Dec 12, 2008 (gmt 0)

Like it or not, the new policy has been announced. How many people here intend to quit AdSense in protest? And how many are going to live with the new policy (as I am), despite a lack of enthusiasm for ads on parked domains?

I think there's a big picture here, and I guess I've been talking it up a bit. Is this move a factor for us? Yes. Why?

Because it's our belief that a) google adsense ads have become invisible to users.
b) the reason they are invisible is that after all the years of not showing enough interest in quality, people (and I mean just regular people) have learned that when they click on those ads, a good percentage of the time, the ads are dishonest, misleading, or lead to yet another "directory.
c) Hence the drops in CTR.

What this means to me is that the downward spiral on CTR will continue, until ctr drops below display ads, UNLESS google takes proactive measures NOW to demonstrate to users that the ads are relevant, quality, and deserve attention.

Opening up parked domains doesn't do that. If anything it's the wrong direction.

Google needs to build (protection is too late now) its brand.

As a business, we believe in trying to stay at least six months ahead of the "crash curve". This time we're a little late, but we fully expect that in six months, we need to be ready to be COMPLETELY non-dependent on google revenue.

So, every little bit makes a difference. Encouraging parked domains is bad for the net, and doesn't enhance the brand.

PS. Remarkable to me that there are people that think that because they can afford the money to hoard domains, that somehow they should have a "right" to make money without any work or value added.

That's probably a huge commentary of American business, and why its failing.

netmeg




msg:3806534
 1:32 am on Dec 13, 2008 (gmt 0)

Wow.

Atomic




msg:3806562
 2:43 am on Dec 13, 2008 (gmt 0)

PS. Remarkable to me that there are people that think that because they can afford the money to hoard domains, that somehow they should have a "right" to make money without any work or value added.

That's probably a huge commentary of American business, and why its failing.

Well said.

sailorjwd




msg:3806563
 2:47 am on Dec 13, 2008 (gmt 0)

Way to go Google.

At least folks like Mr. Madoff and Gov Blagojevich will have ways to make money.

OnlyToday




msg:3806603
 3:43 am on Dec 13, 2008 (gmt 0)

...but we fully expect that in six months, we need to be ready to be COMPLETELY non-dependent on google revenue.

That's not a bad strategy but I don't think AdSense will be worthless in six months. Just not as good as now, and that's more due to the economy than anything.

PS. Remarkable to me that there are people that think that because they can afford the money to hoard domains, that somehow they should have a "right" to make money without any work or value added.
That's probably a huge commentary of American business, and why its failing.

Agree completely with Atomic, well said.

coachm




msg:3806635
 4:39 am on Dec 13, 2008 (gmt 0)

That's not a bad strategy but I don't think AdSense will be worthless in six months. Just not as good as now, and that's more due to the economy than anything.

I don't know about worthless, but inconsequential to the point where it can no longer be a factor as a planned revenue source. Things are obviously in great flux.

We actually may be "out" of adsense, at least down to 10% of page impressions by sometime this month or next. Our switchover is a longer term project, involving new selling platforms and sites, different retail front end, etc, but we "could" evolve into it faster. I take a lot of pride in my ability to build business strategies, so we'll see if I'm right or wrong.

CTR will drive the decisions. As do alternative revenue source growth. Right now, it looks like adsense will account for about 30% of revenue, down from 90% about a year ago (for this month).

Theoretically, given a stable economy, which we obviously don't have, we would expect our total revenues to go up as we shift focus while our adsense revenues would drop.

Now, the economy effect is unknown both on adsense, and on our other revenue streams.

...however, I sleep less soundly nowadays, AND I'm excited about business again for the first time in at least 12 months. Go figure.

zett




msg:3806663
 6:30 am on Dec 13, 2008 (gmt 0)

coachm:

Thanks for the good, well thought-through couple of posts. Good stuff, really.

I'm excited about business again for the first time in at least 12 months. Go figure.

Yep. The outlook may be gloomy and risky, but it opens up new opportunities for advancement, e.g. in the form of new efficiencies entering our lives.

Several governments are already demanding high-speed Internet for everyone (e.g. Obama, Merkel). The other day I read that we will have fiber-based broadband net access in 5 to 10 years, allowing dedicated speeds of up to 1 Gbps in both directions. We will have this IN OUR HOMES.

Just think about what implications this shift will have.

Indeed, it's exciting times for anyone who depends on networks. And I'd love to see Google playing a less important rule in the future.

Scurramunga




msg:3806665
 6:42 am on Dec 13, 2008 (gmt 0)

That's actually a good point, because with the state of the economy they could likely cash in from all the failing websites.

Great. Now Google have an incentive to delay DB updation too.

OnlyToday




msg:3806668
 6:47 am on Dec 13, 2008 (gmt 0)

Yes, a bad economy will kill the weaklings and make the survivors stronger. So many efficiencies are derived from the internet and technology and those coming to power know that, indeed they rode it to power, yes I am very excited and only just a little bit afraid. :)

Hobbs




msg:3806685
 8:41 am on Dec 13, 2008 (gmt 0)

Web sites are more likely to drop in quality with an ailing economy, more parked domains, more scrapers, more advertising for alcohol and gambling, few, very few sites might close shop but the majority will see less updates and the carnage will increase the amount of bottom feeders, it's a sign of the times.

Domainers should just settle for the monetizing validation, seeking respect and recognition from hard working webmasters is a bit of a stretch, just stay out of the serps and my ad blocks and we'll remain on civil terms, I leave people that over-stuff dishes at open buffets alone as long as they stay out of my way.

Google is not out to improve or lower the quality of the web, Google's knob sways only in 2 directions, user experience and more money, it's all good when they coincide, but when the going gets tough and survival is an issue, shareholder interests takes the driving seat, they will balance it later in better times, if they had real competition they would have given a higher priority to user experience as a survival strategy, but they have none and there's your culprit, people criticizing Google if given all the details would probably take the same route.

As for the low CTR, I tend to believe it's more a factor of diminishing ad inventory than user distrust (although a valid long term consideration). There are proven cases where Google breeds and feeds bottom feeding arbitrage players to boost inventory, expect more of that till the economy grows new legs.

Gooooooosfraba !

ccw777




msg:3806765
 1:15 pm on Dec 13, 2008 (gmt 0)

If a domain name is parked and you get an offer on it, does it take longer to finalize the transaction? Ex - godaddy?

netmeg




msg:3806827
 4:27 pm on Dec 13, 2008 (gmt 0)

Yes, you do what you must to survive but if goes counter to your long-term goals and especially if it negatively affects the ability of children and newbies to use the web (affecting long-term growth not to mention the health of our species), you must be dragged kicking and screaming into it or you'll survive with no respect. Not from me.

It'll be tough, of course, but somehow I guess we'll just have to learn to live with that.

I haven't heard anything recently about children and newbies not being able to use the web, nor its effect on the long term growth or health of our species, but you appear to be something of a doomsayer. Maybe you have inside information on this.

I was going to go through and refute a lot of nonsense in this item point by point, but it's really not worth my time. I don't feel in the least bit guilty about buying up domains; I am not violating any laws, and it's just as valid an investment as my retirement plan, or the land my family owns in Upper Michigan. Efforts to demonize the domain industry are entirely wasted on those of us perspicacious enough to recognize an opportunity (and actually it only comes across as some serious sour grapes). And it's pointless besides, because none of us is going to affect what Google does.

If you don't like the idea of people owning more domains than they're developing, then don't buy any.

If you don't like where Google's ad network is heading, go find something else. Me, I don't boycott Comedy Central's advertisers because they run a lot of Girls Gone Wild advertising I don't particularly like - and I for one am willing to give the net-surfing public the benefit of that doubt.

There's lots of other ways to monetize. Oh wait - finding advertisers would be *work* - and by the way - just how much more work is it to place a few lines of code on a site and sit back and wait for the money to roll in than it is to set a nameserver and park a domain?

That's the problem with relying solely on "webmaster welfare" - you want all the advantages of complete control over AdSense, along with the ease of just placing a piece of code in your HTML. It doesn't work that way. It's never worked that way, and it's even further away from working that way now. And you can sit around and bitch about how Google is ruining AdSense and the domainers are ruining the net and it's all forces out of your control - or you can adapt to changing circumstances, stop looking back at what you were making three years ago, and *kick some ass*

At any rate, I'm done with the discussion. Good luck!

coachm




msg:3806885
 7:05 pm on Dec 13, 2008 (gmt 0)

if they had real competition they would have given a higher priority to user experience as a survival strategy, but they have none and there's your culprit, people criticizing Google if given all the details would probably take the same route.

In essence, google has forsaken the path and values that got them to the top. That's usually a precursor to failure (not always, but usually). So, as a business strategist, I would NOT do what they have done. In some ways having no competition allows them MORE leeway, not less, to follow their values, if they had remained.

As for the low CTR, I tend to believe it's more a factor of diminishing ad inventory than user distrust (although a valid long term consideration). There are proven cases where Google breeds and feeds bottom feeding arbitrage players to boost inventory, expect more of that till the economy grows new legs.

That doesn't seem to be the case on our sites. There is a possibility that google shows the same ads over and over again on a site, due to low inventory, and therefore lowers the ctr.

However, it looks like this has been about the same over the years. Again, hard to tell definitively.

coachm




msg:3806896
 7:55 pm on Dec 13, 2008 (gmt 0)

If you don't like the idea of people owning more domains than they're developing, then don't buy any.

If you don't like where Google's ad network is heading, go find something else.


For me this exemplifies the same attitudes and disregard for others that has damaged the climate, crippled the economy and a raft of other things. It's the "me first, I got mine, so tough" attitude.

It's easy to remain ignorant of the effects of one's own greed, because it's often small, except when taken in the aggregate it's serious. One car exhaust more or less, for example, is trivial, but when each of ten million people adds a car, it's different.

It's the law of unintended consequences. You don't intend to damage others, but in aggregate, "you" do. Witness the great fun and games in finding a useful domain to actually use for an information site I had to go through recently.

But worse, google set this up, as it did the proliferation of a competely and utterly polluted Internet by allowing anyone and the dog to earn some money (with the hope of riches) by simply owning a domain, or spamming, or whatever.

There is such a thing as considering the far reaching effects of things. Domain speculators do harm to the net, and to others as an aggregate.

Frankly, I'd rather see domains considered like the radio spectrum. You don't use it, you lose it.

But, if you believe that the only reason domains exist is so people can make money, well, that won't fly will it.

Not everything is about money, and to be blunt, I question why anyone would actually choose to spend some time on such a worthless activity as finding and buying up domains, thus contributing absolutely nothing to anyone in any way.

But that's me.

And your comment about "don't buy one" is like saying, "Don't go there" if I complain about the pollution coming from China, (or the U.S.), or the nuclear bombs being developed in Iran.

Hey, brother, I got mine. ECCHHH.

netmeg




msg:3806933
 9:31 pm on Dec 13, 2008 (gmt 0)

If I'd been shown to so blatantly disregard others for my own profit

Yep, I have a long history of that here and elsewhere. You nailed it alright!

OnlyToday




msg:3806943
 10:07 pm on Dec 13, 2008 (gmt 0)

Yep, I have a long history of that here and elsewhere. You nailed it alright!

Thank you for admitting it without any irony, I thought you were done with the discussion.

Hobbs




msg:3806944
 10:13 pm on Dec 13, 2008 (gmt 0)

netmeg, I think you are categorizing yourself in a category you do not belong under.

I think a person holding on to few domains for future development and meanwhile monetizing the good ones is in another league than dictionary registry scanning and automated grabbing of available/expiring names totaling thousands or millions of names, that's sabotage, and bankrolling them should be seriously reconsidered.

Yeah, this poses the issue of threshold between legit and scum being quantity, well so is hoarding, also the problem of judging intentions, but when they materialize into actions we are able to clearly point the difference.

To revert to the main topic: Although I don't think it can happen, Google could possibly limit the number of allowed parked domains per account for non registry AdSense accounts.

true_INFP




msg:3806946
 10:48 pm on Dec 13, 2008 (gmt 0)

AdSense for Domains Now Open to All Publishers

Someone who was quick to register a good domain name is not a publisher. It is a registrant.

signor_john




msg:3806955
 11:17 pm on Dec 13, 2008 (gmt 0)

Someone who was quick to register a good domain name is not a publisher. It is a registrant.

Those of us with media backgrounds might argue that the owner of an e-commerce site, an` affiliate site, or a forum/social-networking site isn't a publisher, either. But--like it or not--"publisher" is the term that AdSense uses for its accountholders, including domain-squatters who run AdSense ads.

Bddmed




msg:3806958
 11:29 pm on Dec 13, 2008 (gmt 0)

What a silly silly person you are

Many/most of us in here dislike the domaining business. You making whatever high number of figures in profit has nothing to do with it. It's the morale and principle that's discussed.

Calling someone a silly silly person because he's defending a morally or principally point of view is just sad.

This 172 message thread spans 6 pages: < < 172 ( 1 2 [3] 4 5 6 > >
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