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ASA: What are theTop 5 Publisher Requests?
Bddmed

5+ Year Member



 
Msg#: 3790002 posted 10:37 pm on Nov 19, 2008 (gmt 0)

From another thread here: [webmasterworld.com...]

I'll make you a deal: if you all, the members of the AdSense WebmasterWorld forum, can agree on your top 5 asks in order of priority, I will personally email the Director of Product Management for all AdSense products with your list.

So lets get it started.

 

signor_john



 
Msg#: 3790002 posted 6:31 pm on Jan 15, 2009 (gmt 0)

I agree that robzilla has done a nice job of filtering out the noise and focusing on the top requests.

However, I also tend to agree with Freedom's comment about "just leav[ing] it alone"--not because I'm opposed to choice per se, but because having a zillion options and opportunities for tweaking is likely to result in two things:

1) Disappointment for publishers who think they can tweak their way out of bigger problems (such as an uncommercial topic or a click-shy audience); and...

2) An implicit blessing of the "made-for-AdSense" mindset that's all too prevalent here and across the Web.

OnlyToday

5+ Year Member



 
Msg#: 3790002 posted 6:50 pm on Jan 15, 2009 (gmt 0)

I care only about robzilla's #1 and #5--and #5 can never happen. But it's probably as good a list as possible.

ArtistMike



 
Msg#: 3790002 posted 2:09 am on Jan 16, 2009 (gmt 0)

Top 5 Adsense Publisher Requests

1. Minimum CPC
2. More channels
3. Block ads by keyword
4. Bigger competitive filter
5. Smart pricing information
==========================================

So, ASA... did the list get taken to the "higher up" ?

AdSenseAdvisor

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3790002 posted 9:55 pm on Jan 16, 2009 (gmt 0)

I am psyched that you guys came up with a list.

With your permission, I'd rather wait until next week to hold up my end of the bargain so I can do it right instead of trying to get it done quickly. The fact that we have a list to work with is a pretty big deal for me as well as for you. :)

As I'm sure you know, there are some things I can't discuss (and some of the requests on your list are things our competitors would love to hear our plans for), but I'm going to try my best to give you some news on at least one of your top 5 requests.

ASA

true_INFP

5+ Year Member



 
Msg#: 3790002 posted 2:33 pm on Jan 17, 2009 (gmt 0)

And then history will repeat itself...

Bddmed

5+ Year Member



 
Msg#: 3790002 posted 3:16 pm on Jan 17, 2009 (gmt 0)

With your permission, I'd rather wait until next week to hold up my end of the bargain

Although a bit absent since starting this thread, I agree with doing it *right* and I think the majority of us can wait another week. After all some of these items are discussed for years now.

Keep up the good work ASA.

Juan_G

5+ Year Member



 
Msg#: 3790002 posted 3:46 pm on Jan 17, 2009 (gmt 0)

Top 5 Adsense Publisher Requests
1. Minimum CPC
(...)

If total earnings is what matters, I think minimum eCPM would be much more useful than minimum CPC.

There is a thread on a possible solution for this point:

How to Set a Minimum eCPM for Adsense [webmasterworld.com]
Yes it is now possible ... with Google Admanager

[edited by: Juan_G at 3:47 pm (utc) on Jan. 17, 2009]

Bddmed

5+ Year Member



 
Msg#: 3790002 posted 3:59 pm on Jan 17, 2009 (gmt 0)

If total earnings is what matters, I think minimum eCPM would be much more useful than minimum CPC.

The way I see this is about not wanting to loose visitors for let's say $0.01.
By implementing this feature, publishers and Google loose money because first the algo has to decide which ads to run for a particular page. Only *after* that it's checked against the minimum CPC requested by the publisher. If the CPC is not reached there are simply no or lesser ads available for that page. We don't want the publishers setting a minimum getting the advantage of getting the better paying ads. Don't we?

HuhuFruFru

10+ Year Member



 
Msg#: 3790002 posted 4:44 pm on Jan 17, 2009 (gmt 0)

hello adsenseadvisor,

greetings from europe! I'm of those people who are very happy with adsense. since 2006 my earnings have become higher and higher and there seems to be no limit! on my first day in 2006 I made about 2 USD, last month I had my first 100 USD-day. I'm trying now to grow earnings so that I can quit my job (I really hate my job ha ha :) )

I'm very happy with all the new tools that adsense is regularly inventing for publishers, the blog is great and the advices are very good.

If I had one wish, I would also say that smart pricing information would be my top request! it would definitely be the most useful tool. sometimes cpc/ecpm suddenly drop or go very high - and I have never been able to figure out WHY. so if there was for example just a short notice in the statistics, that for example channel A has been negatively smartpriced or channel B positively smartpriced, that would be FANTASTIC! :)

thank you for your efforts

Leonard0

5+ Year Member



 
Msg#: 3790002 posted 3:30 pm on Jan 19, 2009 (gmt 0)

I compiled list of request similar to Robzilla's (but slightly longer) waaay back around post 100 of this current thread.
I didn't want to make the simplifications that Rob did in determining the top five. But, I guess its the best that can be done. And, if it means we get an answer to whether they can be granted then that's great.

My request was to extend the Ad Review Center to include CPC ads (but on second thought it should actually it should be non-targeted ads).
It would make it simple to monitor ads that are appearing on our sites without having to patrol every page.
Ads should be listed in order of number of impressions or clicks by site. And also show ads that are new in the last 24 hours or the last week.
I don't think it would be practical to use the ARC to PRE-view ads before they appear because there are probably hundreds that COULD appear but don't pay enough to get on the page.

econman

10+ Year Member



 
Msg#: 3790002 posted 5:25 pm on Jan 25, 2009 (gmt 0)

A new suggestion -- at least I don't seeing it earlier in the thread.

Make it easier for publishers to statistically test multiple color palettes in purely random rotation, reporting the test results in a convenient format that makes it easy to figure out which palettes are performing best.

Ideally, this would evolve into a "smart" system which would automatically steer toward the most effective color palette for each channel. This would be similar to the one that is already offered for Adwords, which allows advertisers to randomly test differently worded ads, and the system gradually reduces how often the least successful ads are displayed, displacing them with the best performing ads.

methode

5+ Year Member



 
Msg#: 3790002 posted 10:35 am on Jan 28, 2009 (gmt 0)

1. Minimum CPC

[blinks]. I can't imagine a viable system which could limit the minimum CPC?! How would that work? Say, I don't like the ads which pays less than 0.5 dollar. So I block them; but there are only 2 advertisers targeting my keywords who pays more per click. That would mean for me that my site will show only the 2 advertisers' ads?
Then, after a time the other advertisers figure out that all the AdSense publishers want more than 0.5 per click, so they set their cpc higher.
Then, when I feel the hunger of the $$$ i set my limit even higher: from now on I want $1 per click. Soon all the publishers feel the hunger and all of them set their CPC limit higher than $1, advertisers are forced to pay more per click...
Then I want more than $1.5 per click... And this goes on and on and on ...

I'm just ignorant and can't understand what do you guys mean by CPC limit or this system can not work?

But let's see the sunny side of the moon: at least the net would get rid of MFAs

robzilla

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3790002 posted 1:29 pm on Jan 28, 2009 (gmt 0)

Obviously I haven't taken feasibility into account when compiling the top 5; it's simply a tally of how many votes each feature request got. I agree that a minimum CPC setting would probably be more harmful than helpful.

methode

5+ Year Member



 
Msg#: 3790002 posted 3:34 pm on Jan 28, 2009 (gmt 0)

I'm not addressing this post against you particularly, robzilla. Better said am not addressing it against anybody. I just don't like when people post (feature requests which can have huge impact on the adsense community in this case,) without thinking.

Anyway, if you guys don't think about whether a suggestion can be viable or not, why do you take the time to post, other than watching the post counter going up? Maybe ASA would really like to forward that list to the board of directors/managers, I believe her/him because she/he never gave reason for disbelief; if 3 of the 5 suggested features can not work by nature, we lost 3 features from the start. It's like p*ssing against the wind.

Regarding the smart pricing monitoring feature: Look at this quote, taken from the AdWords Learning Center:
For example, let's say that you advertise digital cameras. Your ad appears on two different pages - a Google web search page for the keyword 'digital cameras' and a Google Network page. If Google determines that your ads are not likely to perform as well on the Google Network page as on Google web search, AdWords may reduce the maximum CPC bid for that site.
.

Taking this quote reverse-engineered to be applicable on the AdSense publishers, and with the likeliness that I am wrong on this, it tells for me that there is no such thing "Smart Priced publisher" or "Smart Priced AdSense account", but smart priced ad! Not adblock, not website, not publisher, not adsense account, but one single ad from one single ad block. And if I am correct, almost every publisher suffers from smart pricing at least a tiny bit, because the chance is high that some ads will not convert so well on a particular publisher's page as on the -- for example,-- Google Search Network. Also remember that Google, if am not mistaken never ever said that account smart pricing exist. I believe that this is just another urban myth like the "google is evil and took over the world".
ASA, correct me if am wrong on the above, but after reading almost all of the adwords documentation, this is the conclusion I arrived to.
An old link to Google speaking about AdSense smart pricing: [adsense.blogspot.com...]

Bigger competitive filter. I really think that most of the publishers misunderstood what the competitive filter was designed for. It should be used to block your competition from your site, which, from marketing point of view probably is not a good idea either. It's not designed to block 2.4 million domains and subdomains which you think pays only 1 cent per click.
The contrary: it's designed to block your competition or in specific cases to block the websites which content shall be not viewed by your visitors. I lost the thread on the 4th or 5th page, (or maybe it was another thread) but somewhere I've read on WebmasterWorld that the publisher has a website intended for teenagers and due to his/her content sometimes adult rated ads pop up. Well, AdWords prohibit these ads and if You see such ads, you should report them immediately to the AdWords team, or probably the AdSense team as well and by reporting them You will also help others.

I think people should better focus on increasing the CTR rather than messing with filters on server level and on account level as well. Most of us lost what a blog or website should be about: posting relevant and quality content, and that's all. I know it's an old scratched disk and probably you heard this millions of times both from Google, Yahoo, Live and hundreds of thousands of people who are way smarter than me, but don't you think this is a slightly better tactic than forging conspiracies regarding how an account is "Smart Priced" and filtering out ads just because you don't like their ad.

By the way, how do you determine how much an advertiser pays for a click; you click the ad and wait for an update?

Again guys: I really don't want to offend or hurt anybody's feelings. It's not my intention and now that i finished this novel i kinda feel bad about it. But these are the thoughts I have period. Also, I stand to be corrected as I don't have an AdWords/AdSense PhD. As per my English, sorry, it's not my native tongue.

jaynl

5+ Year Member



 
Msg#: 3790002 posted 4:16 pm on Jan 28, 2009 (gmt 0)

I really think that most of the publishers misunderstood what the competitive filter was designed for. It should be used to block your competition from your site

FYI, in the early days, the filter wasn't called "Competitive Ad Filter". It was just a filter to block unwanted Ads on your websites. The name of the filter changed later on.

Bddmed

5+ Year Member



 
Msg#: 3790002 posted 4:19 pm on Jan 28, 2009 (gmt 0)

I just don't like when people post (feature requests which can have huge impact on the adsense community in this case,) without thinking.

Anyway, if you guys don't think about whether a suggestion can be viable or not, why do you take the time to post, other than watching the post counter going up?

Sometimes I'd think twice before hitting submit, even for lengthy replies.

(Back to post count watching)

ken_b

WebmasterWorld Senior Member ken_b us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3790002 posted 4:31 pm on Jan 28, 2009 (gmt 0)

I just don't like when people post (feature requests which can have huge impact on the adsense community in this case,) without thinking.

Just because you disagree with a request doesn't mean the publishers making the request haven't given it a lot of thought.

Many of us here make our living, or a good portion of it, with AdSense and I'm confident few if any are making requests they haven't given a lot of thought to.

Robzilla did a good job of summarizing the top 5 requests, and I, like many here, appreciate the effort.

farmboy

WebmasterWorld Senior Member farmboy us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 3790002 posted 5:01 pm on Jan 28, 2009 (gmt 0)

FYI, in the early days, the filter wasn't called "Competitive Ad Filter". It was just a filter to block unwanted Ads on your websites. The name of the filter changed later on.

Hmmm. I've been around since the summer of '03 and I seem to remember it always being the "Competitive Ad Filter"

FarmBoy

robzilla

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3790002 posted 7:22 pm on Jan 28, 2009 (gmt 0)

Anyway, if you guys don't think about whether a suggestion can be viable or not, why do you take the time to post, other than watching the post counter going up?

It looks like you haven't read through this topic, or any of the previous ones. Had you read them, you would have noticed that most of the feature requests that eventually made it to the top five have been discussed quite extensively. It would be insulting to say that all who have contributed to these topics have not properly thought their posts through.

Perhaps you should see the top 5 of feature requests more as a collection of the most important complaints or worries that publishers have, instead of taking it all too literally. For example, I think most of the members who voted for an option to set a minimum CPC will have realized that Google is unlikely to honor that request. Instead, I think it is indicative of a concern that they have regarding the price that some (low-quality) advertisers are paying publishers for their (hard-earned) visitors. I hope ASA will also be taking that into account when passing on our list to any decision-makers at Google.

feature requests which can have huge impact on the adsense community in this case

I think you're overestimating the impact that our top 5 of feature requests will have on "the Adsense community." Webmaster World is just one (though a relatively large one) of many communities where discussions about Adsense take place.

Erku

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3790002 posted 8:24 pm on Jan 28, 2009 (gmt 0)

ASA: Really big issue here as Google is facing more competition from Microsoft Adcenter and other ad networks.

What Do You Do To Bring The Best Advertisers Back To Content Network?

It seems that the content network is getting the leftovers. We used to see some top advertisers that never appear in the content network anymore.

However, I read studies that content network can be more optimized for advertisers and beneficial as in the Search only network visitors keep clicking back to compare prices.

So the question again: How do you encourage the advertisers to come back to content network.

Link units are like 80 percent search engines. Why not include all the advertisers there? But we mostly see MFAs, junk ads and arbitrators.

methode

5+ Year Member



 
Msg#: 3790002 posted 8:33 pm on Jan 28, 2009 (gmt 0)

Ken_b and Robzilla: Yes, am a new member and didn't read through all of the WebmasterWorld threads, that's true and I accept your point. We keep an LLC running and pay 7 employees with AdSense and we didn't complain once regarding what we get, we're happy that it exists and is way better for the small sized publisher than the other networks. And please don't misunderstand me: I also hate those dam $.01 CPC ads, truly, madly, deeply but it's the nature of the human being that it always wants more. If we'd set a $5 limit, soon we'd want $10 and so on. My point is that the CPC limit system can't work and we'd better focus on listing things which *could* work even if they are smaller things than a CPC limit. For instance, the premium publishers can do some neat things we can't do. Most of these things increase their CTR above the CTRs we see. What would be if we'd get some of their features? If am not mistaken someone already suggested the font control feature, thus we could blend the ads more, which in optimal case would mean higher CTR. Just a though.
And Robzilla. I didn't want to offend you, or anybody else. If I did, I apologize. I also realize that you just summarized the requests, so I wouldn't offend you for the list anyway.
I can hardly believe that the fact that a, probably AdSense Engineer promised to forward your request to the AdSense Managers can't make a huge impact on the AdSense publishers, if the features will be implemented.

Perhaps you should see the ... ... our list to any decision-makers at Google.

OK. I will

farmboy: Didn't know that. Thanks for the information. But that doesn't change the fact that at the moment of this post is called competitive ad filter ;)

jaynl

5+ Year Member



 
Msg#: 3790002 posted 8:46 pm on Jan 28, 2009 (gmt 0)

Hmmm. I've been around since the summer of '03 and I seem to remember it always being the "Competitive Ad Filter"

It was called "Site Filter List" and could be found under "Advanced Options ¦ Site Filter List". Please search for this in Google, and you'll find some evidence. Also, in early correspondence I found from Google Adsense, they were not talking about "Competitive Ad Filter", until it was renamed. Obviously, the new name sounded better with regard to the perception of Google Ad quality...

Bddmed

5+ Year Member



 
Msg#: 3790002 posted 8:50 pm on Jan 28, 2009 (gmt 0)

My point is that the CPC limit system can't work and we'd better focus on listing things which *could* work even if they are smaller things than a CPC limit.

I suggest Google deciding what can and what won't work. This thread is about the top 5 publisher requests! Let them decide.

ArtistMike



 
Msg#: 3790002 posted 10:55 pm on Jan 28, 2009 (gmt 0)

Not our job to decide what Google can and can't do... we were asked by ASA what our top 5 requests were. We supplied them. Attempting to second guess what Google can and can't do is irrelevant.

zett

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3790002 posted 7:14 am on Jan 29, 2009 (gmt 0)

I can't imagine a viable system which could limit the minimum CPC?! How would that work? Say, I don't like the ads which pays less than 0.5 dollar. So I block them; but there are only 2 advertisers targeting my keywords who pays more per click. That would mean for me that my site will show only the 2 advertisers' ads?
Then, after a time the other advertisers figure out that all the AdSense publishers want more than 0.5 per click, so they set their cpc higher.
Then, when I feel the hunger of the $$$ i set my limit even higher: from now on I want $1 per click. Soon all the publishers feel the hunger and all of them set their CPC limit higher than $1, advertisers are forced to pay more per click...
Then I want more than $1.5 per click...

So, where -exactly- is the problem here?

You describe a system that

a) gets rid of MFAs (by increasing the price to levels unattractive for MFAs)
b) pays publishers the price they request for a visitor leaving their site
c) might make Google more money (as an overall higher market price may be achieved)

If implemented correctly, a new higher price would be the result. This price would reflect a new market balance. Sure, it might take a while until everybody finds "his" perfect price, but publishers might be more satisfied with it. Oh, and those who just don't want to micro-manage or take the "all-you-can-get" approach - they could just not use the feature and enjoy low-paying ads (that other publishers refuse).

There has been EXTENSIVE and controversial discussion on this. One group here believes that such a feature might improve the system, while others -like you- claim that it could not work. Please take the time and go through the discussion threads.

And this goes on and on and on ...

No. It won't go on forever, because at some point in time at least one of two things will happen:

a) Other publishers do not increase their minimum price (while advertisers won't increase their bids); however, your site will show just PSAs while the others still earn money.
b) New publishers will enter the market and accept lower prices in your niche. Again, advertisers won't see the need for increasing their bids.

In both cases, the overly greedy publisher will probably step back and re-think his minimum price to get back down to the market level.

But again, this has all been discussed endlessly here and elsewhere.

signor_john



 
Msg#: 3790002 posted 3:29 pm on Jan 29, 2009 (gmt 0)

I suggest Google deciding what can and what won't work.

They've have had five years to consider the idea of letting publishers dictate minimum earnings per click, so it seems likely that they've already made a decision on that issue.

alika

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3790002 posted 4:36 pm on Jan 29, 2009 (gmt 0)

More channels

Just not clear whether the consensus of the group is to have more than 200 channels? Or to increase the 500 channels that some publishers already have?

Bddmed

5+ Year Member



 
Msg#: 3790002 posted 5:23 pm on Jan 29, 2009 (gmt 0)

They've have had five years to consider the idea of letting publishers dictate minimum earnings per click, so it seems likely that they've already made a decision on that issue.

They had five years for the other requests also. If Google isn't willing to change anything they shouldn't ask for requests.

Just not clear whether the consensus of the group is to have more than 200 channels? Or to increase the 500 channels that some publishers already have?

Did you actually read the list?

Ok, I'll repeat:
1. Minimum CPC
2. More channels
3. Block ads by keyword
4. Bigger competitive filter
5. Smart pricing information

@ASA, one week is what you needed, you said. Maybe time to give us an update?

ArtistMike



 
Msg#: 3790002 posted 6:03 pm on Jan 29, 2009 (gmt 0)

They've have had five years to consider...
============================

Maybe they are ready to make a change now.

ArtistMike



 
Msg#: 3790002 posted 5:50 pm on Feb 5, 2009 (gmt 0)

So... ASA. Did you take the 5 requests to your boss? What did he say?

jetteroheller

WebmasterWorld Senior Member jetteroheller us a WebmasterWorld Top Contributor of All Time 5+ Year Member



 
Msg#: 3790002 posted 6:17 pm on Feb 5, 2009 (gmt 0)

I have a new wish. I work since some days more with the reports feature.

So I have reports like

"new tech sites"
"old tech sites"
"english sites"
"german site"

And when all 4 reports are open in tabs of the browser,
it's sometimes hard to know on what report I am just looking.

A title with the report name
and somewhere a headline what report is shown just right now would be great.

This 306 message thread spans 11 pages: < < 306 ( 1 2 3 4 5 6 7 8 [9] 10 11 > >
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