|I don't know who is going to decide which are the 5 most important |
That's going to be up to you guys as a group. Healthy debate to reach a consensus is a huge part of working at Google, so I think it's fair to make it a part of working with Google too.
|My number one request is simply for you (ASA) to stay here and participate. If you see a discussion about a certain feature request and you've forwarded it on to the proper people, tell us. |
|Regular ASA participation advising why specific requests are not feasible |
I'm a little surprised that this is in anyone's top 5, but I'm honored, and I'll do my best. I should tell you, though, that this isn't my full-time job. This is definitely a priority, but I want to make sure I'm managing your expectations.
So do you guys think that a CPC minimum filter for each channel should be one of the top 5 requests?
|I will add smart pricing information to my wish list, but I won't be holding my breath on that one. |
How about something that is more positively formulated? Since smart price is a bit of a dirty word here and may feel like a punishment, what about a "Advertisers Conversion Rating" score for sites? If it's at the lowest rating, we can assume the site is smart priced, but at the same time, it doesn't feel as much like an algorithmic penalty, but more like a score that needs to be improved. We wouldn't have to worry about sites that have a good score yet are experiencing below average revenues, we would know its the marketplace instead of chasing our tails doing unnecessary changes on the site.
All I want for Christmas is an official Google Firefox plugin to show Adsense stats in the status bar. Like Adsense Notifier by mincus - but "officially" from Google that doesn't break every time Google changes the page layout.
|Healthy debate to reach a consensus is a huge part of working at Google, so I think it's fair to make it a part of working with Google too. |
Hmmm. Suddenly, something about this just doesn't seem right.
More channels would be great.
|Since smart price is a bit of a dirty word here and may feel like a punishment |
For that matter why are we being punished on all our sites because an advertiser can't close a sale?
Way more channels. They really do help publishers (and by extension I would assume Google) maximize revenue by knowing what works and what doesn't.
And oh yes - ads opening in a new window would be sweet...
Otherwise, I've been pretty happy.
Yes, an official preview tool for Mac users would be most welcome. Ideally, one that worked for Safari, but I'd settle for Firefox.
As it stands now, there's no way for Mac users to find the URLs of banner advertisers, save guessing or (gulp!) clicking on the ad. That's a real pain when trying to get poorly targeted ads off one's site.
1. Publishers should be allowed to set minimum price
2. Manual review of the top 30 results for elementary kws.
3. Dedicated cooperation with high quality publishers
4. Dump the Page Rank system because it is too faulty
5. Weed out junk pages and webspam
1 Be able to block your own IP's from generating paid clicks.
That removes all the excuses / fears / paranoia around accidentally clicking your adverts.
For that matter why are we being punished on all our sites because an advertiser can't close a sale?
"Smart Pricing" has to be paid by someone, it can't be Google that pays for it, so it has to be the publishers.
|save guessing or (gulp!) clicking on the ad |
Don't. Right click (or the mac equivalent) on the title and copy paste the link in some text editor.
>>>it can't be Google that pays for it, so it has to be the publishers.
That's a bit off topic to this thread... If the advertiser pays ten cents instead of twenty cents because of smart pricing, Google is receiving less than it would had that click been twenty cents. Google's sharing the pain in that transaction. ;)
If you want to continue discussing smart pricing you may want to start a new thread about that or re-read some previous ones.
1. Share the revenue sharing details with the publisher..at least start off with the premium publishers..how about that?
I think we desperately need this info in order to be rest assured that there actually is no 'Adsense Earnings Cap' which I still believe strongly exists.
2. Ability to view aggregate of Adsense for content, mobile, search at one place.
3. Paypal integration to payment (I know this is not going to happen anytime..but still..)
Will post 4,5 later.. :-)
|That's going to be up to you guys as a group. Healthy debate to reach a consensus is a huge part of working at Google, so I think it's fair to make it a part of working with Google too. |
Ho-hum. We're neither working for Google nor working with them. They decided a long time ago that we're not "partners" but suppliers of ad real estate. At least is this my interpretation of the years of virtual silence from MV.
Despite this, I guess it is unrealistic for this forum to agree on a top-five list of items. We can certainly discuss new ideas and toss them around to see whether it makes sense. But to come up with that final list of five wishes? Impossible.
|Despite this, I guess it is unrealistic for this forum to agree on a top-five list of items. We can certainly discuss new ideas and toss them around to see whether it makes sense. But to come up with that final list of five wishes? Impossible. |
Frankly, if you all can't prioritize your list of requests, who should? How are we supposed to figure out what you want the most?
AA what you are expecting from us is akin to herding cats. There is no one around who gives an authoritative voice that represents us all.
While obviously Google has a management hierarchy, webmasters do not. (Its like a Democratic country trying to negotiate with Somalia)
All we can do is give you areas that we PERSONALLY think are important.
Reading the posts in this thread (and other recent threads), two things seem to stand out most:
1. Bigger filter
2. Filter by keywords & advertizer
Still in discussion, but also top priority:
Ability to set minimum EPC
|How are we supposed to figure out what you want the most? |
Read the threads. Learn a bit about the contributors here. There are people on board participating several years with long standing Adsense accounts. Also there are members with one post asking about the highest keyword bid.
To be able to make this list we would need to define democracy (and a voting system) for this first. An impossible task to do on a forum.
Is it really so hard for you to understand the wishes mentioned most?
Run a few of these threads through a keyword density checker and see what pops out.
CPC top priority (again).
And, thanks, I can tell my parole officer I went to an AA meeting today.
AA is capable sensing the popularity of various requests.
|if you all can't prioritize your list of requests, who should? |
You should ASA, and eventually your teams will be discussing them all on your internal forums, and coming up with your own final priority list anyway, which some us hope you would share here as they become final.
If you read the current ones and the long list of threads I gave you, it will become clear that the most requested features are blocking advertiser by account and larger filter. But don't take my word, see for yourself and I am sure the guys in here will keep adding their votes and requests.
Since we are here, please have your people compile a list of the most frequently occurring publisher actions hindering the advertisers adoption of the content network, we might as well make this a two-way road, you give us your feedback too away from the usual blog marketing language.
[edited by: Hobbs at 10:18 pm (utc) on Nov. 21, 2008]
|Frankly, if you all can't prioritize your list of requests, who should? How are we supposed to figure out what you want the most? |
You must be kidding.
YOU should do the excercise. That's "Marketing 101". See what the market demands, rank the features, and then implement. WE can not tell you what to implement; we can only tell you what we (as individuals) would like to see implemented, and provide some rationale for our requests.
Keyword block would be the most useful of what has been mentioned.
If Google seriously considers allowing sites to set a minimum EPC/CPC, it should implemented in a way that does not impact the sites that don't set a minimum (which is why I assume it hasn''t been implemented yet)
Just because someone sets a minimum, shouldn't mean that they get a larger share of the ads that are above that minimum. Likewise, sites that do not set a minimum should not be dumping grounds for the low paying ad inventory.
In other words, don't punish cooperative publishers who are willing to trust the market and Google.
sites that do not set a minimum should not be dumping grounds for the low paying ad inventory
If I don't want 1 cent ads on my site, and you don't set a filter to block those 1 cent ads, why should they not go to your site?
They should, if they were scheduled for my site. They should not replace a higher paying ad.
I make most of my money off ads that pay less than 10 cents, but that doesn't mean that I want to get more of those and give you all my $2 ads.
If you set a 10 cent minimum, you should get a blank ad/your own ad if you were scheduled for anything less than the 10 cent ad. You should not get a higher percentage of the higher paying ads than you were already getting.
Doing so would lead to a revolt of the publishers that make it easiest for Google to manage their inventory.
I wasn't trying to pick a fight here. All I'm saying is that I've been creating a list of product and feature requests, and it's getting pretty long. It's difficult to tell which issues represent the needs of a large number of publishers and which represent the needs of the publishers who shout the loudest.
I understand that you want me to do the prioritizing, but I have limited time, so I'm asking for your help.
Over time, I'm sure trends will start to become clearer to me, and I'll be better able to work with you to prioritize things. But for now, I need you guys to give me a hand.
This thread alone is helping to surface common issues and allowing me to weight the requests on my list.
|Since we are here, please have your people compile a list of the most frequently occurring publisher actions hindering the advertisers adoption of the content network, we might as well make this a two-way road, you give us your feedback too away from the usual blog marketing language. |
This is a great question. One place to start is to look at your site from an advertiser's perspective. Is it visually appealing? You can have all the great content in the world, but you are more likely to be placement targeted by an advertiser if your site looks polished and professional. You'd be surprised how frequently we hear that feedback from advertisers.
Thanks for the feedback ASA,
please keep them coming ;-)
BigDave is making a good point.
I'm glad your vision works that way. Unfortunately, for you, google cares about the result of their actions on all their publishers, now just you.
You might have noticed that with all the complaining you and others have done over the years on this issue, that it still hasn't been implemented. Of course, to your way of thinking, Google doesn't listen. Have you considered the possibility that they have tried to come up with a working system that would be a win for all concerned, and they can't?
if you learn to comprehend what you read, you might notice that I'm fine with receiving the current mix of ads. I am not fine with giving up my higher paying ads or getting an excess of the lower paying ads. If I find out that google goes that route, I won't come here and rant and rave at ASA, I will simply leave because that would be a sign of complete disrespect. Unlike you, I simply refuse to partner with a company that I believe is disrespecting me.
You are the one making a choice to only receive higher paying ads. That is fine with me. But you have to accept the possibility that you will not be getting MORE of the higher paying ads than you are now. Can you accept that?
I think that is the only way you are likely to get what you want. You have to be willing to accept that your monthly check from Google is going to go down, and you will have to fill in your ad space from other sources when Google doesn't have an ad for you.
Of course the reason Google may not like this solution is that they make less money as well.
|Good, then you can have my 1 cent ads that would have come to my site. Have fun with my ads. I don't want them. You take them. |
<Added> I have just read Big Dave's full statement and to be fair I think he was quoted out of context, somewhat.
[edited by: Scurramunga at 1:17 am (utc) on Nov. 22, 2008]