In the event of grotesque declining revenues from $XX to < $X I've been trying to take measures to salvage the losses. Please note that my traffic to the site has recently increased, my clicks have remained almost the same, the advertisers are more or less the same ! But somehow the value per click has gone to abysmal levels.
One fine day I - Emptied my filter list and kept only 2-3 entries - Moved my news blog from mydomain.com/news to news.mydomain.com - Kept only one ad on my news site
The next day I saw my earning jump to $XX again and the same clicks, traffic and ads were somehow now giving a higher CPC.
On that day I modified my htaccess so that all posts at mydomain.com/news/ would lead to news.mydomain.com. And ALAS earning have gone back to very low CPC .. $.01 per 2 clicks even!
I wonder if my news site that contains news from reputed sources i.e. not original content - effects my earnings some way. Coz when I moved my news site - the pages would be broken on Google search engine & thus increase in earnings? But then again - can this effect be reflected so quickly? What did I do that made the earnings go back to normal and then back to horror?