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New Google AdSense for Games (Beta)
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msg:3761121
 8:58 am on Oct 8, 2008 (gmt 0)

New Google AdSense [news.cnet.com]for Games
If Google's entry into a field of advertising doesn't legitimize it, nothing can. And that's why the in-game advertising industry just got a huge shot in the arm.

On Tuesday night, Google announced the beta launch of its new AdSense for Games program, the search giant's first foray into the video games market, and the long-awaited answer to the question of what the company planned to do with AdScape Media, which it bought for $23 million in February 2007. According to Christian Oestlien, the senior product manager for AdSense for Games, the program's beta launch will focus on the placement of a variety of forms of ads in Flash-based casual games and some larger titles.

In the beginning at least, Oestlien said, Google will work with partners like PlayFish, Mochi Media, Demand Media and Konami. The latter, Oestlien said, would use AdSense for Games to place ads in well-known titles like Frogger and Dance Dance Revolution. And among the initial advertisers participating in the program are eSurance, Sprint, and Sony Pictures Entertainment.


 

Rosalind




msg:3761125
 9:15 am on Oct 8, 2008 (gmt 0)

As if we didn't have enough spammy sites featuring the same selection of Flash-based games. It will be interesting to see how this is implemented, though.

drall




msg:3761200
 12:31 pm on Oct 8, 2008 (gmt 0)

Hope it does better then the cpa program.

grelmar




msg:3761229
 1:25 pm on Oct 8, 2008 (gmt 0)

One of my complaints about Rainbow 6 Las Vegas (among many), was that when I put a breaching charge against a poster for my local phone company, the poster would come through it unscathed.

webcenter




msg:3761396
 4:30 pm on Oct 8, 2008 (gmt 0)

Current Requirements:

1. Game plays: Minimum 500,000 per day
2. Game types: Web-based Flash only
3. Integration: Must be technically capable of SDK integration
4. Traffic source: Must be 80% US & UK Traffic
5. Content: Family safe and targeted at users age 13 and up
6. Distribution: Must be able to report embed destination and have control over where games are distributed

500,000 Game plays per day seems too high

grelmar




msg:3761581
 9:12 pm on Oct 8, 2008 (gmt 0)

1. Game plays: Minimum 500,000 per day

Mother of pearl...

There are a lot of high traffic sites that don't get anywhere near that on individual games. Do they maybe mean site-wide 500k for all games combined? I could see that. That would be feasible. 500k plays per game... I can think of a few sites that get that on individual flash games, but not many.

Atharva




msg:3761854
 7:26 am on Oct 9, 2008 (gmt 0)

I think CTR would be extremely low.
Think about this that during games, people are not searching for anything.
They are focused on having fun and relaxing. Why would they distract them selves by seeing an adv ?

Atharva




msg:3761855
 7:31 am on Oct 9, 2008 (gmt 0)

Think about this that during games, people are not searching for anything.
They are focused on having fun and relaxing. Why would they distract them selves by seeing an adv ?

StoutFiles




msg:3761856
 7:36 am on Oct 9, 2008 (gmt 0)

I think CTR would be extremely low.

You'd be surprised how often ads are clicked while games are loading...usually by mistake. CTR should be pretty good...eCPM should be abysmal.

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