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This 34 message thread spans 2 pages: 34 ( [1] 2 > >     
increase ecpm
stevelibby

10+ Year Member



 
Msg#: 3755637 posted 3:16 pm on Sep 30, 2008 (gmt 0)

how do i go about optimizing / increasing my ecpm. currently my average resides at $7.10.

 

dhaliwal

10+ Year Member



 
Msg#: 3755637 posted 11:59 am on Oct 2, 2008 (gmt 0)

my current average is $2, i have tried many things, but it doesn't help

chrisv1963

5+ Year Member



 
Msg#: 3755637 posted 1:07 pm on Oct 2, 2008 (gmt 0)

An average of $7.10 is very high!

StoutFiles

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3755637 posted 2:11 pm on Oct 2, 2008 (gmt 0)

An average of $7.10 is very high!

Depends on traffic levels. If you have an eCPM that high, you shouldn't be worrying about eCPM, you should be working to get more traffic.

wyweb



 
Msg#: 3755637 posted 2:15 pm on Oct 2, 2008 (gmt 0)

currently my average resides at $7.10

Write an ebook and outline how you did it.

I'll probably buy it.

wheelie34

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3755637 posted 3:42 pm on Oct 2, 2008 (gmt 0)

Just curious as to where you guys get the eCPM figure, I take it these references are to Page eCPM when you login to the adsense cp? if it is, $7.10 is low, very low in my opinion

edit: as eCPM is calculated by page impressions, I think it would be better to also state page impressions as the higher the impressions the ecpm will obviously get smaller.

Bddmed

5+ Year Member



 
Msg#: 3755637 posted 6:29 pm on Oct 2, 2008 (gmt 0)

as the higher the impressions the ecpm will obviously get smaller

And why is that? Is the bottom line the stable factor? I don't see your statement being obvious. Also for many publishers, including me, an eCPM of $7.10 is very high indeed. I can see such figures in very low traffic channels but definitely not on the whole picture.

stevelibby, work on getting visitors, like others said. There's nothing wrong with your eCPM (not knowing anything about your niche, that is).

wheelie34

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3755637 posted 7:38 pm on Oct 2, 2008 (gmt 0)

I am trying to understand WHERE the quoted $7.10 figure comes from, is it the one printed in the control panel, under Page eCPM? and taken at the end of a day, as mine is always in the $40's

Bddmed

5+ Year Member



 
Msg#: 3755637 posted 8:01 pm on Oct 2, 2008 (gmt 0)

$0.04 per pageview is extremely high. I have seen just a few direct selling (very popular) sites with rate cards that comes with that figure.

Either you're getting very rich with your site(s) or there is no traffic to perform any reasonable metrics. I hope it's the first one for you :).

HuskyPup



 
Msg#: 3755637 posted 9:36 pm on Oct 2, 2008 (gmt 0)

as mine is always in the $40's

As Bddmed said, hopefully you're getting rich however in my experience across many sites and channels that sort of metric is usually on low volume sites/channels.

For instance I have about $283.00 eCPM on one site today, alas only 3 clicks, and on another about $71.00 eCPM yet only 9 clicks. My overall eCPM for today is a much higher than normal $7.50'ish at more than $11.00.

In 2006 my eCPM averaged in excess of $12.50, oh for those days again...therefore if you have a $7.10 eCPM with several hundred clicks per day then I'd venture to say you're amongst the best earners of the small publisher school making several thousand Dollars per month however if you have any employees and big expenses then you would need clicks in the thousands per day.

Of course, it also depends where you live etc...YMMV

johnnie

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3755637 posted 11:08 pm on Oct 2, 2008 (gmt 0)

One of my sites has an eCPM usually in the double digits, with 50 or so clicks daily. But errr... Is not against google TOS to talk about eCPM in the open? If you want to increase it, you might want to consider:

- Decreasing the number of ad units
- Playing around with colors and blending (split test)
- Enabling image ads
- Changing ad placement

There's lots you can do.

wheelie34

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3755637 posted 7:50 am on Oct 3, 2008 (gmt 0)

in my experience across many sites and channels that sort of metric is usually on low volume sites/channels

depends what you mean by low volume, my traffic is around 1800 to 2500 page views per day, it's difficult NOT quoting exact figures as it's not allowed, but let's just say, I've been with adsense since the start and bought a R32 May 07 from my earnings.

That's why I questioned the $7.10 as I thought it was extremely low

StoutFiles

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3755637 posted 1:52 pm on Oct 3, 2008 (gmt 0)

The people here with impressions in the hundreds of thousands would kill for an eCPM of 7.10. The people here with less than a thousand might expect a better eCPM than that.

Without the other stats to go with it, sharing your eCPM is pretty much useless. The only stat that you should try and increase is unique visitors to your site.

HuskyPup



 
Msg#: 3755637 posted 2:00 pm on Oct 3, 2008 (gmt 0)

Is not against google TOS to talk about eCPM in the open?

Generalisations and approximations are ok, actually it's good to see this since it really does show the extreme variations from one site to another. We need some of the 1 million a day impression forum publishers with their ultra low eCPMs chiming in.

my traffic is around 1800 to 2500 page views per day,

Heck, I have one page alone (like many others) with that number of views and it has never crept above $1.00 eCPM whereas other pages are regularly in the US $10-20-30 per day.

At a rough guess then you earn about $500 per month. Is this sufficient for your expenditures? It all depends where you are based.

At the end of the day it's the actual earnings with a reasonable EPC that counts. I could easily add several extra thousands of unique pages however experience has taught me that they simply do not pay therefore the effort's not worthwhile at the moment...maybe one day when I have the spare time I'll do them!

wheelie34

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3755637 posted 2:44 pm on Oct 3, 2008 (gmt 0)

At a rough guess then you earn about $500 per month

x 6 to 8 to reach an average monthly figure, average click is $0.24

It's a 9 year old UK informational site that also has long standing paying advertisers so all eggs are not in one basket.

So now you can see, $7.10 to me is low

stevelibby

10+ Year Member



 
Msg#: 3755637 posted 4:02 pm on Oct 3, 2008 (gmt 0)

i currently have around 5000 impressions per day with around 100 clicks.

ArtistMike



 
Msg#: 3755637 posted 7:55 pm on Oct 3, 2008 (gmt 0)

40000 impressions in a month. 2000 clicks. 5% CTR. $9.00 eCPM. $400 earnings.

The above numbers are not real. Don't have a fit about me publishing my real numbers.

Would you call that an -- average earning site -- or low?

Mike

StoutFiles

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3755637 posted 10:52 pm on Oct 3, 2008 (gmt 0)

Would you call that an -- average earning site -- or low?

Depends on hosting costs, amount of work to start the site, amount of work to maintain the site, etc. There are just so many factors.

ArtistMike



 
Msg#: 3755637 posted 12:20 am on Oct 4, 2008 (gmt 0)

How about $100 a year for hosting, no work to maintain the site. Site was done a number of years ago, and just sits earning money.

Mike

PotteryCentre

5+ Year Member



 
Msg#: 3755637 posted 9:21 am on Oct 4, 2008 (gmt 0)

@ ArtistMike

It's very high. I have to reach more than 100K impressions for that earning.

ArtistMike



 
Msg#: 3755637 posted 12:18 pm on Oct 4, 2008 (gmt 0)

Really? Interesting.

gnuman

5+ Year Member



 
Msg#: 3755637 posted 1:49 pm on Oct 4, 2008 (gmt 0)

I don't even have an eCPM on some days that it shows 0 and I got over a 1000 adviews. It's frustrating. I don't even know what to do at this point I might as well remove the ads.

PotteryCentre

5+ Year Member



 
Msg#: 3755637 posted 2:46 pm on Oct 4, 2008 (gmt 0)

@ gnuman
Where do you put adsense ads exactly?
Your visitors must be blind people.
1000 page views, not even one click?

nomis5

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3755637 posted 7:56 pm on Oct 4, 2008 (gmt 0)

The sector you're in is the most important factor. It rates far higher than number of page views / visitors etc.

For my sites, judging by the above comments, I have a mega high eCPM in one of them, a good one in another and average in yet another. But the huge variety of eCPM across the subjects of a site differ massively.

Say you are in the widgets sector and your eCPM is good. As you expand your site to cover various subject areas for widgets, I guarantee you that the pages which deal with selling high value items associated with widgets will be the ones where you can earn a real living from. Esoterical articles on the various chemicals used in the manufacture of widgets will provide little income. But the pages analysing the high value end of the widget market will be big earners. In general anyway.

gnuman

5+ Year Member



 
Msg#: 3755637 posted 9:03 pm on Oct 4, 2008 (gmt 0)

Maybe its the location but I don't think it would be. I have a wide skyscraper on the right side, a small vertical banner on the left and a leaderboard at the bottom...

Then again I focus mostly on linux stuff...

BillyS

WebmasterWorld Senior Member billys us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3755637 posted 9:18 pm on Oct 4, 2008 (gmt 0)

>>how do i go about optimizing / increasing my ecpm. currently my average resides at $7.10.

I'm alway amazed at how many folks risk getting kicked from Adsense by stating these numbers...

BillyS

WebmasterWorld Senior Member billys us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3755637 posted 9:24 pm on Oct 4, 2008 (gmt 0)

Confidentiality. You agree not to disclose Google Confidential Information without Google's prior written consent. "Google Confidential Information" includes without limitation: (a) all Google software, technology, programming, specifications, materials, guidelines and documentation relating to the Program; (b) click-through rates or other statistics relating to Property performance in the Program provided to You by Google; and (c) any other information designated in writing by Google as "Confidential" or an equivalent designation. However, You may accurately disclose the amount of Google’s gross payments to You pursuant to the Program.

PotteryCentre

5+ Year Member



 
Msg#: 3755637 posted 3:11 am on Oct 5, 2008 (gmt 0)

@ gnuman

Have you try to move leaderboard to the top?

Alexstar

5+ Year Member



 
Msg#: 3755637 posted 5:20 am on Oct 5, 2008 (gmt 0)

>>I have a wide skyscraper on the right side, a small vertical banner on the left and a leaderboard at the bottom...

Thats too much ads per page in my opinion. Leaderboards at bottom or top is very poor earners and drag down the total earnings for me. so i don't use that placements. A big box at first fold next to content and a vertical adlinks on the left column works the best for me.

fatpeter

10+ Year Member



 
Msg#: 3755637 posted 8:28 pm on Oct 5, 2008 (gmt 0)

"We need some of the 1 million a day impression forum publishers with their ultra low eCPMs chiming in."

Can't say for a million plus as my highest month was August 2008. In the high 800,000's and my ecpm 7.11
September 6.98

This 34 message thread spans 2 pages: 34 ( [1] 2 > >
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