>>>I know for a fact that advertisers are paying over $1.00 on Adwords.
You do not know for a fact. There is much that you do not know. You do not have the data to make any assumption at all about how much your percentage is. The issue here is you (and everyone else) are in the dark about actual percentages far more than you realize. I will explain why. ;)
1. The over $1.00 you cited is the highest bid, not necessarily what advertisers are actually paying. In fact, the bid on AdWords for Search can be as high as four dollars per click but the actual CPC can be as little as thirty cents.
2. You likely have an estimate for what the highest bid on AdWords for Search may be. You may not have an estimate for what bidding is for AdWords for Content.
3. On both sections (Search and Content) there are myriad factors affecting how much each CPC is. You absolutely can not know for a fact how much the advertisers are paying per click.
4. To make sure it's understood how in the dark publishers are, the fact is that publishers can not know who all the advertisers are that Google is cycling through their sites. Even much less know what they are paying, and even less to be able to guess what the cut is.
There have been statements leading to speculation that our percentage is somewhere around 70+%, but publishers can't really know.
[edited by: martinibuster at 9:35 pm (utc) on Aug. 30, 2008]