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Good traffic but low CTR
krb294




msg:3713102
 3:26 pm on Aug 1, 2008 (gmt 0)

So my site is generating a decent amount of traffic but only a one percent CTR.

I'm using adsense with targeting, and I think the ads are well integrated.

So what am I doing wrong?

[edited by: jatar_k at 5:00 pm (utc) on Aug. 1, 2008]
[edit reason] no urls thanks [/edit]

 

HuskyPup




msg:3713300
 5:37 pm on Aug 1, 2008 (gmt 0)

The generic subject matter? The specifics are not required.

If it is a forum/video/joke/music type of site 1% is considered to be good!

You've checked the Google heat map for starters?

tim222




msg:3713354
 6:42 pm on Aug 1, 2008 (gmt 0)

I agree with HuskyPup. 1% isn't necessarily bad. Maybe your content is *too* interesting, and vistors don't want to leave your site :) OTOH, there are certain types of sites that just don't attract people when they're in an ad-clicking mood. For example, CPC ads would perform poorly on a site that offers free online games, because people are there to play, not to buy.

krb294




msg:3713412
 7:40 pm on Aug 1, 2008 (gmt 0)

it's a college blog, if that helps. apparently i can't add the url...

abbeyvet




msg:3713566
 12:36 am on Aug 2, 2008 (gmt 0)

Chances are that people visiting a college blog are not looking for goods or services - something they want to spend money on - but for information or entertainment or just to read comments/news. So they are probably not particularly receptive to ads.

HuskyPup




msg:3713585
 1:46 am on Aug 2, 2008 (gmt 0)

it's a college blog, if that helps.

Ah...social users, not purchasers:-)

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