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This 96 message thread spans 4 pages: < < 96 ( 1 2 3 [4]     
Huge Drop In EPC Weds 23rd July 2008
Yo-yoing since maintenance Saturday
HuskyPup




msg:3706235
 1:23 pm on Jul 24, 2008 (gmt 0)

I've had very consistent AdSense metrics for quite a while until maintenance Saturday since when they have fluctuated quite dramatically even though my logs show remarkable consistency.

Yesterday was a completely normal day for me with traffic, clicks etc however my EPC dropped by an alarming 35.3%!

So far today it appears to have returned to normal levels, fingers crossed.

Has anyone else see such anomallies since the maintenance?

 

signor_john




msg:3715175
 10:56 pm on Aug 4, 2008 (gmt 0)

Now this notion that instead of bitching about my earning why don't I do something about it. Which is one of the top comebacks that you fanboys have. Tell me this then why should I, when the site was just fine before and I made no changes to be affected by 50%.

Have you you considered the possibility that, as Google and its advertisers acquire more experience and data, they're getting better at allocating ads and setting prices? AdSense has evolved quite a bit since the network was launched five years ago, and one common factor in most of those changes has been Google's desire to deliver better value to advertisers. Smart pricing, unlimited domain filters for advertisers, higher standards for "valid clicks," closing of click arbitrageurs' accounts, continuing pressure on marginal advertisers, etc. are good for the health of the AdSense network, but that doesn't mean all publishers will benefit. Some publishers will be hurt. If you're one of them, complaining about "AdSense greed" and sneering at "fanboys" won't put money in your pocket.

Change happens. Evolution is unavoidable. Adapt or die.

incrediBILL




msg:3715176
 10:57 pm on Aug 4, 2008 (gmt 0)

Many of the things that happen have nothing to do with AdSense whatsoever, but have more to do with changes in traffic and advertisers.

For instance, my weekends didn't used to slump quite as drastically yet now FRI-SUN isn't very good yet my traffic stays pretty constant. Turns out in this economy some advertisers pull their budgets on the weekend so MY best money is MON-THUR. Other sites do better on the weekends, it all depends on your niches.

If you see a serious slump what should you do?

- Check the ads on your site from multiple geographical locations (use a proxy) and if you see some real junk, dump 'em in the filter. Every now and then some big ad campaign will clog up bunches of valuable ad space with stuff not terribly relevant to your visitors and it needs to be stopped ASAP.

- Check your traffic patterns and see if you had a change in keywords bringing traffic. Often you'll see a term that used to bring traffic that slipped down the ranks that needs some SEO work to correct. Sometimes new traffic from a different term or new source is less relevant and can theoretically drive down your income and may need to be blocked.

- Disable some low paying pages for a period of time so AdSense will 'forget' about them. I had a bunch of pages get caught in some AdSense trap that changed the quantity and quality of the ads on those pages, including spitting out PSA's. Made some changes and it didn't seem to help when it should've, so I took AdSense off for a while and restored it a month later to massively better ads and payouts.

- Check your SEO. For instance, a few AdSense people I've helped out of a rut in the past had seriously bad SEO on their sites and fixing that was all it took to make their site pay 3x more than it currently was. AdSense is quite literally a window into the soul of Google and the more targeted your ads, the better targeted the SEO and my pages improved in the SERPs. This yeilded very targeted traffic and very targeted ads which resulted in a lot more money.

- Help set the "BUY" mood for the visitors that click through to the advertisers. I'm a firm believer that the ROI of the advertiser is a factor in smart pricing and contributes to the actual payouts. If your site is just trying to get people to click off the page as quickly as possible to collect your PPC fee, then I would expect lower payouts. The more value you provide for the visitor, the more value you provide for the advertiser, then it's more likely the advertiser ROI will be higher when the visitor clicks and your payouts will probably be higher as well.

Lastly, none of the things I just mentioned are a one-time fix.

Typically you have to keep reviewing and updating all the time and adjusting to keep it all on target.

Lots of other factors involved, too many for a quick post, maybe some other day.

coachm




msg:3715203
 11:40 pm on Aug 4, 2008 (gmt 0)

In anycase just leave us have one thread to complain about our earnings and you guys that have nothing to say other then "is you fault" go start your own post about your love with adsense lol

Because if it's YOUR fault, it's within your power to fix. But that means taking responsibility. If it's google's fault, your choices are small. Give in, give up, find another way.

I'd much rather it's my fault, because I'll fix it.

coachm




msg:3715204
 11:42 pm on Aug 4, 2008 (gmt 0)

Now this notion that instead of bitching about my earning why don't I do something about it. Which is one of the top comebacks that you fanboys have. Tell me this then why should I, when the site was just fine before and I made no changes to be affected by 50%.

I don't know who wrote this, but I will tell you.

why should you? Because you want to earn more money.

Easy, peasy.

Or blame someone else, I guess, in which case you don't have to do anything, and what happens happens.

I luvs me money. Don't you?

...and again I wunders...why bother helping here?

incrediBILL




msg:3715216
 11:57 pm on Aug 4, 2008 (gmt 0)

Tell me this then why should I, when the site was just fine before and I made no changes to be affected by 50%.

AdSense and Google are constantly evolving as nothing ever stays the same for long so you can either adapt your site to the changes and thrive or ignore the changes and become extinct.

It's your site, your choice.

Besides, calling people 'fanboys' is less likely to get any assistance because we're not the ones that apparently need the help.

netmeg




msg:3715320
 3:29 am on Aug 5, 2008 (gmt 0)

Besides, calling people 'fanboys' is less likely to get any assistance because we're not the ones that apparently need the help.

Specially from those of us who aren't boys in the first place.

But this little exchange was a perfect illustration of incrediBILL's point.

This 96 message thread spans 4 pages: < < 96 ( 1 2 3 [4]
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