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|AdSense Referrals Program to End in August 2008|
I saw this note inside my Adsense account "Note: Referrals is being retired during the last week of August 2008, so we recommend that you do not implement referral ad code on your site at this time." but I didn't see anyone talking about it here. They have a whole section inside their Help Center about the end of the Referrals program. Basically, it will end for both Google products and 3rd party products.
I wouldnt count on firefox or googlepack to be in doubleclick, now that Google has a monopoly there is little need to pay webmasters to promote these products.
What Alternative will you use, to monetize your Firefox / Google Pack Traffic? Any ideas?
Mozilla is working on something with their affiliate program; see spreadfirefox.com for a teaser. No idea if it'll be spendable money that they "improve" their affiliate program with, or just more t-shirts, but it's something to keep an eye on.
I'd love to know the percentages of Firefox downloads that came from Google referral buttons. I suspect it's significant. And as far as I know, Google still payed Mozilla for the google search in the browser. If Google stops paying for referrals, Mozilla loses a revenue stream. Mozilla may be smart to replace that revenue stream by creating a (better) affiliate program on their end.
|"Please take a moment to remove all referral code from your sites..." |
I just hope they do the right thing with the referral code that doesn't get removed. I have over two million pages and finding all the places I put referral code is quite a chore. Sigh.
I think spreadfirefox.com wonīt spend money. meanwhile I found some alternatives, but I would prefer a direct benefit from mozilla or google.
I have 6-digits Firefox downloads every month and I must use alternatives to monetize the download traffic.
seon, what kind of alternatives have you found? I don't have nearly the number of referrals that you do with Firefox but I'd still like to continue spreading the word and get some form of compensation at the same time.
Seon, stories like yours are exactly why I think Mozilla may be considering a paid affiliate program.
Assuming for sake of argument, Mozilla makes $ 1 per download over the lifespan of a browsers, and you send 100,000 downloads their way. Some of those people might find a download another way -- I don't know your business model, so I can't speculate exactly, but say 50,000 a month are downloading because of your site(s) and wouldn't otherwise.
That's $50,0000 X 12 months -- $600,000 -- nothing to sneeze at. If they lose those downloads, they've LOST a revenue stream.
Now, if they pay $.50 a download they're still making $300,000 a year from your downloads. PLUS, once people are converted to Firefox I'm inclined to speculate that they'll stay Firefox users out of habit. So, if Firefox is around for another ten years and they make $1 a year on advertising to that user, their $.50 investement leads to $9.50 in profit.
These numbers are obviously all "for example" but you can see why they might see it as a good investmemt.
And yes, people say that webmasters will promote Firefox because it's a great program and deserves to be promoted, and to some extent that's true. However, I will tell you right now, on D-day, when Firefox referrals go away, I DO plan to have a spreadfirefox button on my site (as well as a big thank-you to Google and Firefox) but ... the premium advertising slots on my site are going to someone else. I'm cheerfully motivated by money and if they're not going to pay, they don't get the best spot, simple as that.
Im pretty sure Mozilla has enough momentum now in regards to market share that paying for downloads is no longer required. When they had 5% market share it was a very different story.
Leva, you are absolutly right, they should know these figures, but still I donīt think they will pay for it. But there are other companies, who like to see there software distributed with a firefox installation.
Seon, could you possibly PM me with other companies who pay for downloads?
That said, essentially affiliate/referral payments are a form of advertising just like any other -- and a rather effective one, at that. And all companies with a product have to advertise or die -- viral marketing works, but only so far. Paid advertising goes a lot farther.
That's why Pepsi and Coca-Cola advertise. And why, I'm willing to bet, that you could tell me what mail-order DVD rental company has a big red mailbox on all their ads, or what a Zwinky (gag me) is, even if you've never clicked on ads for either. Mozilla's no different -- they HAVE to advertise if they want to keep growing and avoid shrinking.
And they know this. I keep abreast of what Mozilla's bigwigs say and everything I've seen them say (up to and including publishing results of advertising tests where they play with adwords and stuff) tells me they're really aware of the need for advertising.
The downside to affiliate ads, of course, is it attracts scammers and a less-than-savory crowd who play unethical games to get downloads less than honestly. Mozilla's a very ethical company, with interesting moral standards among its leadership.
Wouldn't surprise me if they go to a "white list" format of affiliate sales. You have to be approved to play. But that's pure speculation on my part, again. I don't know nothing beyond speculation.
I think Google Pack gets distributed with a lot of new PCs and laptops, and they'll get plenty of Firefox installations that way.
It'd be great if they came up with something - my sites had a fair amount of Picasa downloads, although it went down some when it became the entire Google Pack instead of just Picasa - but I am not holding my breath.
|I think Google Pack gets distributed with a lot of new PCs and laptops, and they'll get plenty of Firefox installations that way. |
My new PC came with Google Pack installed. Firefox was not part of the installation.
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