Well, first of all follow all the terms of service. Don't do something that will get you banned.
Provide quality for the visitor. Why will they want to share your site or come back to it? Its great to get visits, but if they want to come back, that's even better.
In addition to uhwebs, two words - unique content.
Do not overwhelm your visitors with ads all over your website. Often less ads is more money + more user satisfaction.
|Do not overwhelm your visitors with ads all over your website. Often less ads is more money + more user satisfaction. |
Or put lots of ads on your pages in a discreet and attractive manner.
I do both across various sites and can't say one method works better than the other. It depends on the situation, topic, etc.
Don't get too greedy.
And just for mental health, don't get too anxious about day-to-day, even week-to-week variations in earnings. Look at stats over longer terms (monthly, quarterly, this month compared to this month last year, etc.), to identify trends.
Take all advice with a grain of salt.
What worked for mine could ruin yours
What X says works could be a smoke screen
What Y says could be just for bragging rights
What Z says could be to get others to do the testing
There is almost ALWAYS something left unsaid
Trust nothing but your own extensive testing over long periods, drop the word advice and replace it with hints.
Don't be cheap (eg demanding others do your work and thinking for you): you have to be within ToS and moderately original to do well.
Stick to one ad, put it top left if you have articles or bottom of articles if top left is too 'hairy.' Make it a large rectangle if possible. Use Google's default colours.
Those are the things that have worked best on all our news sites. Have tried hundreds of colours, layouts, blending etc over millions of impressions. Though of course you have to see what suits your own site
All that is taking for granted you have traffic and are producing good content.
[edited by: FattyB at 5:52 pm (utc) on June 10, 2008]
provide unique quality content but don't satisfy all of your visitor's needs.
underperform and let the ads answer the additional questions.
Don't eat yellow snow.
Never ever click your ads
Stop checking your account more than once a day. Drop by here only once a day. Be productive in the extra time you'll gain.
Do not count on the income. It can change as fast as the weather.
Get a press card
Visit fairs and important projects
Traffic, more than any other variable, means money. Build a quality site, keep your integrity, be patient, learn whitehat SEO, cross your fingers, and wait for your traffic to increase over time. More eyeballs means more impressions means more clicks. When it starts paying off, it's a beautiful thing. Don't do anything to screw it up.
Don't give up.
Yeah it can take a few years before making real money. The best thing someone can do is treat it as a hobby at first and work on a topic that they like. Then the reward ($10/day instead of $10/month) comes much later. You have to deal with the age factor with Google search.
Make the page look butt ugly, like they did in 1999, with no navigation out of it except by clicking an ad ;~) I did that by mistake on a old site and income doubled for that page, took me a week to figure it out. Customers couldn't wait to get off that eye damaging page ;~)
P.S. It's probably against the TOS now
I like netmegs advice for diversification. One technique is to anticipate national trends. Some niches are recession proof. Mix of low traffic/high yield and high traffic/lower rate of yield can lead to pleasant surprises.
|What's your best Adsense Advice |
Well, there are many good tips (ads near site content to reduce ad blindness but with enough differentiation to avoid confusing users; no ads on non-performing pages, that is with very low eCPM; etc.).
However, I think the #1 advice comes from Google itself:
"1. Focus on the user and all else will follow."
(Ten things Google has found to be true [google.com])
mix adsense with affiliate marketing ;)
Rule #1: End-user experience is most important.
This is also good advice for SEO.
Learn SEO or you won't make money.
Don't obsess about your keywords and adsense.
WORK ON YOUR SITES.
I went through a long desert - where i tried to obsess about the value effect of every work on my site - and how it was affecting assense ads. This got me nowhere - and my earnings were stagnant.
Since i started focussing on my sites and my users - and less time on Adsense - i have grown to point where i make my primary income from Adsense. This is one reason why CPA has not worked well for me... because it requres to much time and effort on the offers and ad code - and you find very little time to work on your own sites - development and marketing.
If adsense closes tomorrow will your site be still on the interwebs ?
If yes you will click with making money from your website with advertising
What i am trying to say is if your focus is about content and helping users discover and use that content, money will come.
Do not rely exclusively on AdSense for revenue to pay your bills. Diversify and assume the AdSense relationship could end or revenue could dramatically drop by no fault of yours.
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