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Changing IP and possible earnings correlation

     
10:19 am on May 24, 2008 (gmt 0)

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A powerful web host has forced me to migrate one of my sites, of course forcing an IP address change. From a visitor's perspective I believe the migration went smoothly. (From my perspective not so much). Traffic has remained constant versus a four year historical average. SERPS rankings have remained consistent (for now). Performance of the site is consistent with the previous IP address. Ads appear to be be targeted, as well as I (or anyone) could tell.

This is a short term, inconclusive, correlation, but to the day, earnings are down 50%, versus a very long term average, CTR has steadily declined. I won't get into more specifics, as I've said at this time no conclusions can be drawn, just observations made.

I have contacted Adsense informing them of the forced address change. I have found in the past if you contact Adsense with information useful to Adsense, you may see an earnings boost for a period thereafter. (Smart pricing reset ?). Regardless I await their reply and will report back.

Obviously for Google search, a long term, stable, static IP address could be a trust factor. I imagine the same is true for Adsense. I didn't write Adsense immediately upon the IP address change, I hoped it would be transparent. Of course I'm still worried about the long term impact on Adsense earnings, and in the not to distant future, SERPS rankings.

Anyone else with a similar experience with an IP address change and it's impact on Adsense.

10:41 am on May 24, 2008 (gmt 0)

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I have moved sites from one server/IP to another on numerous occasions and the only time I saw a drop in SERPs and adsense is when I have not kept the site up for a few days on both the old and new server, and then it was only short lived.

The problem occurs when your DNS is changed, it can take up to a day or so for that change to become updated web wide, if Google is still looking for the site on the old IP address and it doesn't exist then it see an error. If the Adsense bot can't read your site because of this then obviously the ads shown will be effected.

The problem should resolve itself once the Google bots start looking on the new IP address.

10:51 am on May 24, 2008 (gmt 0)

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I've changed servers 3 times in the last 4 years and seen zero impact on adsense performance. Zero impact on traffic, zero impact in SERPS, zero impact period.
10:05 pm on May 24, 2008 (gmt 0)

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Earlier this month I moved to another server with a different IP. Everything went smoothly, my position in SERP's remained the same and had no problems at all.

What did change were my adsense earnings but that was a good thing. After moving, I noticed how my daily earnings improved significantly. Maybe it had something to do with the new server's performance, don't really know but I'm happy with it.

10:21 pm on May 24, 2008 (gmt 0)

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I recently moved my site to a new server with a new web host. The new connection was faster and the new server was faster, which equated to an average page load time 0.75 seconds faster than what it had previously been. The result was an increase in Adsense earnings of 26%.

Could it be that your new host & server is slightly slower than the what it had been previously? This could account for a 50% decrease in Adsense revenue.

11:15 pm on May 24, 2008 (gmt 0)

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I recently did not move my site to a new host, did not change ip address, and earnings increased :) How about 3rd party advertisers? Could it be just that?
2:38 am on May 25, 2008 (gmt 0)

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x/x
11:27 am on May 30, 2008 (gmt 0)

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Im guessing Google trust certain groups of IP address more than others. You may have bunch of MFA sites near your new IP address or something.

[onsamehost.com...]
This will tell you what websites are near you.
(ed might decide to remove the link, sticky me for the link)

Though saying all of this, I think its more likely that you might have some intermittent downtime which is effecting your adsense (and may not be visible from your connection.)