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Memorial Day Weekend 2008 AdSense Traffic
Meltdown, Same-o, or... huh?

 3:37 am on May 24, 2008 (gmt 0)

Friday is a bit on the slow side. I think Monday is going to be slow for those who depend on U.S traffic as Memorial Day is a big holiday out here.



 8:32 am on May 24, 2008 (gmt 0)

Is that a preemptive strike?
Yes, Friday was dismal as expected.


 11:49 am on May 24, 2008 (gmt 0)

I had a bad Friday mainly because I have a single .info site which was laid low by what seems like a (thankly short-lived) google glitch which affected .infos and blogspots. But although I'm anticipating lower traffic this weekend it's usually compensated for a bit by the fact that holiday visitors tend to click more and the earnings per click is on the upside.

Have a good one, anyhow!


 2:02 pm on May 24, 2008 (gmt 0)

Hmmm...completely normal trafic and completely normal EPC yet the second lowest CTR of the year, in fact fewer clicks than an average Saturday or Sunday!

I seem to be getting one very stange metric day like this a week now.


 2:32 pm on May 24, 2008 (gmt 0)

About average here. With gasoline prices so high this year, many people are staying home this weekend having backyard barbeque's, and spending some time surfing the WWW.


 5:10 pm on May 24, 2008 (gmt 0)

Monday through Friday are the real strength for me. Saturday's usually about 50% of my M-F average day. This weekend is going to be a Saturday, followed by a Saturday, followed by a Saturday.


 5:42 pm on May 24, 2008 (gmt 0)

Looks like regular day for me but 90% of my traffic is global vs 10% US. I used to think that was a curse but lately it is proving to be a boon.


 5:44 pm on May 24, 2008 (gmt 0)

Friday would have been slow had it not been for a nation wide news story giving me a tremendous traffic surge. Today, however, is just about notmal. I've read a lot in the press about people not hitting the road in the numbers they have in previous years. Perhaps this trend will result in higher traffic.


 10:15 am on May 25, 2008 (gmt 0)

This saturday was the lowest day of this year, EPC-wise.


 10:25 am on May 25, 2008 (gmt 0)

Just don't forget to accept the new Google TOS or Adsense income will turn to non-existent on Monday ;-)

(I personally waited until the last second)


 11:00 am on May 25, 2008 (gmt 0)

My traffic yesterday took a total plunge. I just reviewed the last 6 years traffic patterns and it's even lower than it's been in the past.

6 hours into Sunday and I don't see any recovery in sight.

80% US traffic. If people are staying home because of gas prices I'm definately not seeing it.


 2:05 pm on May 25, 2008 (gmt 0)

My traffic yesterday was off by about 20%, but my earnings for the day were with-in pennies of the average for this month.

makes a little sense

 8:06 pm on May 25, 2008 (gmt 0)

Last year at this time, I had twice the amount of revenue. In other words, a 50% drop for this entire month, and this weekend is terrible.

"If people are staying home because of gas prices I'm definately not seeing it."

Yep. I think it has more to do with the advertisers than the viewers. Because I'm getting smart-priced up the butt. Virtually the same traffic, but 50% of the click value.


 9:25 pm on May 25, 2008 (gmt 0)

I expected traditional low numbers for this holiday weekend. So, far I have been wrong. Friday was right on the money for an average Friday, not the 50-75% of normal I have seen in years past.

Saturday, again, right on the money - average for a Saturday.

Today, I am on target for this time of day for a Mon-Thur, or in other words, much higher than a normal Sunday.

I credit this to a lot of bad weather across the western half of the U.S. this weekend that kept people from being outside AND the high cost of fuel, that kept more people from traveling. Two weeks ago, I was beginning to look at projected weather for the U.S. for this weekend, watching it closely and hoping for LOTS of rain over a wide region. That single factor can make a break any day.

Alot has to do with the nitches your account covers. If all your eggs are in one nitch basket, it can hurt. Years past, mine were. Now, mine aren't.


 3:25 am on May 26, 2008 (gmt 0)

Best day of the year (so far) for me today, but holidays are my gig, so it's to be expected.

Odd thing I've noticed this year - most Saturdays, my traffic is way down, and it comes up a bit on Sundays - that's to be expected. But for the last month or so, my traffic on Saturdays has been fairly high, and Sunday's is about the same. However, clicks on Saturday are always very low, and on Sunday are very high, even with a similar amount of traffic. People just seem to click more for me on Sunday. Odd.


 4:52 am on May 26, 2008 (gmt 0)

>>>People just seem to click more for me on Sunday.

I see a pickup on Sunday, too. Seems to coincide with it being Monday in Australia, New Zealand and Europe.


 5:00 am on May 26, 2008 (gmt 0)

ah so... was wondering what the heck happened to traffic. earnings half of normal. sigh.


 5:03 am on May 26, 2008 (gmt 0)

I see a pickup on Sunday, too. Seems to coincide with it being Monday in Australia, New Zealand and Europe.

Wouldn't explain mine though; I'm targeted almost exclusively to Michigan.


 1:06 pm on May 26, 2008 (gmt 0)

Sunday's traffic was normal however my EPC was horrible resulting in my third worst earnings' day of the year after January 1st and 6th.

BTW, it is a holiday in the UK today in case anyone did not know.


 1:55 pm on May 26, 2008 (gmt 0)

I get 90% of my traffic from the US and every US holiday makes my traffic go down.

An interesting note: We used to allow content relating to 'work at home' and 'make money online' and our traffic would always go up on holidays. My wife says that was because of so many of the people at home trying to find ways to not have to go back to work after the holiday was over.

When we started disallowing this type of content, our holiday traffic pattern totally changed.


 12:00 am on May 27, 2008 (gmt 0)

Did your Adsense Referrals go up, too?



 8:50 am on May 27, 2008 (gmt 0)

I guess I'll go check my Memorial Day weekend stats on my US based sites. Or maybe I better wait til morning, oh wait, it is morning, almost 5 AM, I better get some sleep before having to get back to work in a few hours...


 12:42 pm on May 27, 2008 (gmt 0)

A better than average weekend for me, actually. But my site got some attention this past week so it's hard to tease out the different effects.

I actually saw what I'm calling an American Idol slump earlier last week...

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