Relevancy. That's about all I look for anymore.
Anything adult related
My sites are family friendly and I want to keep them family friendly.
On my list:
- Landing page contains nothing but ads (be it from Adsense or other programs)
- Landing page contains very little unique content
- Landing page disables by opening new window in full size mode
- Get rich quick schemes
- E-Mail harvesters
- Ad copy promises content that the landing page does not keep
- Software that plugs itself into the system like a virus
I'd say that 90% of the blocked sites are MFAs, and the remaining 10% is deceptive.
Then again, I have NO problems with:
- Anything ringtone (if not deceptive)
- Sites promising free stuff (if unique content is presented)
Advertiser paying money to advertise to be able to give stuff away for free ? There simply *has* to be a catch. And such catches is not what I wan tto expose my visitors to.
Con artists are at the top of my list. Seriously. There are a few companies in my area who are essentially running a con. Some of the ones that have been around the longest--and this is going back 20 years or so--have been prosecuted and shut down. But there are newer companies playing the same game, and they are VERY active advertisers. After I noticed and blocked one of them a couple of years ago my income took a real dive, and I don't think that was a coincidence.
Other than that, a lot of what's already been mentioned--email harvesters, free gift sites, directories of ads.
But it's the con artists that really have to go!
apart from what everyone else has mentioned, .info sites always get checked out. 99% of the time they are MFA sites.
|Advertiser paying money to advertise to be able to give stuff away for free ? There simply *has* to be a catch. |
A catch? sometimes the catch is that they are not giving anything away at all, especially if one arrives at a page loaded with nothing but ads.
In some cases the freebe might require the user to submit their personal details - this is enough to make anyone's alarm bells ring.
In the bin they GO!
I've not been big on blocking ads, but...
...since Ad Review went live for me I've been stunned by some of the placement targeted ads coming down the pipe.
Especially the off topic stuff that uses images that border on adult.
Sites that require an email address or other info before you start get blocked quickly.
I don't block by ad campaign. I block all ads from that advertiser and let it go at that. It's all or nothing at this point. Time will tell how it goes.
I don't see many ads that are way off topic on established pages, but newer pages sometimes get junk like ringtones.
I normally run text and image ads, but when I start seeing too many of the flash ads, like HR Block during tax season, I switch back to text only for the duration.
There are a couple of companies that I will never again deal with, for example I had a membership in a gym chain that was impossible to cancel when I moved, that have advertised on some of my pages. Those get the boot, just so I can have some feeling of revenge.
PETA also targets pages that have meat recipes on them (such as 80% of the recipes on my personal blog) and I've been tempted to block them, but I enjoy the irony of making money off PETA for eating meat.
Honestly, I just don't care enough to spend time with the filter. If the AdSense ads are too bad on a given site, I'd probably just load it up with appropriate Amazon affiliate ads. The reason I use AdSense is because it's easy. If it starts becoming work, I'll switch to something that gives me LOTS of control, not just a little filter.
Pharmaceuticals - I get site targeted ads for new drugs that have no relevancy to my site at all. They're just branding and wasting my AdSense space.
>>>that have no relevancy to my site at all.
That's weird. Not even the demographics for your site? Seniors are heavy drug users, are your site visitors by any chance seniors?
Since I have a also a political page discussiong also unemployment, it's very bad when on this pages appear MLM ads.
I have maybe 100 URLs in the filter, all with the same yacht, villa and luxury car on the start page.
|That's weird. Not even the demographics for your site? Seniors are heavy drug users, are your site visitors by any chance seniors? |
No, my traffic crosses all demographics. I can't imagine why my site's been chosen, but ads for newly popular drugs (I see the television commercials for them all the time) have hit my web site three or four times now.
>>>No, my traffic crosses all demographics.
I'm glad I'm not getting those, lol. I've received ads for cable channels but I was cool with them because it was something I'd actually watch.
bounce rates of 100% with more then 2 visits
Ah. Found one more, quite annoying, new MFA method.
Take a generic sounding domain name, like www.elbonia-nationalparks.info and an ad copy that promises etailed information, then throw the visitor at a landing page that contains one or two small pictures of Elbonian national parks, and a bunch of links to individual national parks of Elbonia to the left and the right of the pictures.
Certainly not the most beautiful layout the world has ever seen, but definitely above average for an informational site (I think).
Except, the links lead to parked pages. Nothing but parked pages. Disgusting.
And into to the filter you go you little bug. :-)
Religion related sites
I recently emptied out my filter; hasn't seemed to make much difference in what I see. My primary site is very geo targeted to my own state, and I tend to get ads specific to the area. But I do have to filter a few.
- My own sites (why pay for that when I can link)
- My client's sites (avoiding all conflict of interest)
- Competitors for my day job
- Big giant auction and portal sites over-using DKI
- Dating sites - I know they pay, but my primary site is supposed to be very family friendly, and some of the ads aren't.
- Sites advertising events completely outside my area
Right now that adds up to about 20 listings in my filter. My EPC has never been higher, and I'm just not seeing the garbage ads. Of course, I also reduced to one ad unit and one link unit per page, and I'm sure that helps too - more competition for fewer spots.
Oh, I forgot one - every now and then I'll see ads for an event in my area that was over long ago - like a wine tasting weekend from three months ago. Lazy advertisers - I block those too. Sometimes I even go find them and email them to let them know.
|What Qualifies an Advertiser for the Filter? |
Nothing anymore, filter full, AdSense ignores plight of publishers...
Parked domains, those sites are the parasites of the web.
[edited by: SEOPTI at 6:30 pm (utc) on May 2, 2008]
After years of trying to provide my visitors with a quality experience, the only thing I now block is '<snip>', which has nothing to do with my site content.
I used to block competitive ads. For my niche, they are almost all competitive. I used to block ringtones and what I felt were totally unrelated ads. Now, I have come to the conclusion that my visitors are idiots and will click on anything that looks like they might get free candy. I've cleared my filters (with the exception of <snip>) and let the big busy world have at it. My income is up and I have time to do the things I'm interested in. Thpthpthpthp !/.
[edited by: martinibuster at 7:21 pm (utc) on May 3, 2008]
[edit reason] Removed specifics. [/edit]
ebay and amazon are on my list too.
Scam sites - get rich quick, give me all your personal info, free tickets to attractions, real estate schemes, etc., etc.
During low season - competitors. In high season I let them back in because I'm usually full anyway.
Unfortunately my filter has been full for years. If I find a particularly odious site I have to delete one of the old ones first to block the new one.
Ww NEED MORE ROOM in the filter!
Is there somewhere a note from Google if adding sites to the filter helps getting a better EPC?
I would recommend Adwords users to block their own ads.
|Is there somewhere a note from Google if adding sites to the filter helps getting a better EPC? |
Exactly. Adding anything to the filter is going to get you lower earnings in a system that automatically allocates ads to maximise earnings.
To my understanding, adding sites to the filter serves only to control a small numbers of the ads that you've seen in your country from reappearing when you are browsing your own site. You block some of your visitors from seeing them too.
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