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Keyword Based Ad Filter?
shafaki

10+ Year Member



 
Msg#: 3629081 posted 1:31 pm on Apr 17, 2008 (gmt 0)

I am facing a problem with AdSense. May faith forbids me to consume, sell, market, serve or promote the consumption of wine. The problem is that while writing about grapes and vineyards AdSense decided to pepper my content with ads about wine, although I never used the word "wine" even once in my content. That can be understandable of course given how AdSense/AdWords works.

Now the problem is that I would like to block ads appearing about wine in my content. The competitive ad filter only allows me to block specific URLs and does not allow me to block ads via keywords.

I tried to look up the ads that were for wine and block the URL of the site they came from, but this is hardly a long term solution, since ads change with time all the time. So it would be a laborious and inefficient method to block wine ads like that. It would be an endless chase consuming too much energy from me.

One way out of course could be to just remove AdSense all together. Yet I would like to know if there were any other solution allowing me to not display wine ads in my content while keeping AdSense in my content.

I've heard that there is some sort of beta testing from Google for a keyword based ad filter and that such feature is present for premium AdSense members allowing them to "suggest" negative keywords.

I know that allowing publishers to decide which keywords they do not want ads for can spell a disaster for Google, as publishers would then use to to remove all sorts of low paying ads. Yet at the same time I guess Google needs to work on some sort of solution for cases similar to mine.

Google does not allow ads about pornography in AdSense, I guess each person should also have the right and freedom to decide what sort of content/ads he does not want to show on his or her website.

 

netmeg

WebmasterWorld Senior Member netmeg us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 3629081 posted 2:16 pm on Apr 17, 2008 (gmt 0)

I guess each person should also have the right and freedom to decide what sort of content/ads he does not want to show on his or her website.

They do indeed, but at this time, that choice consists of deciding whether or not to run AdSense at all. It doesn't sound like AdSense will be a good fit for you; by nature it's supposed to be "set it and forget it". There's no other way I know of (available to non-premium users) to block by topic.

farmboy

WebmasterWorld Senior Member farmboy us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 3629081 posted 2:57 pm on Apr 17, 2008 (gmt 0)

May faith forbids me to consume, sell, market, serve or promote the consumption of wine. The problem is that while writing about grapes and vineyards AdSense decided to pepper my content with ads about wine...

Grapes, wine and vineyards are very closely related. Maybe you should just leave AdSense off the pages where you write about grapes and vineyards.

...I guess each person should also have the right and freedom to decide what sort of content/ads he does not want to show on his or her website.

You're in a contractual relationship with a private business.

FarmBoy

swa66

WebmasterWorld Senior Member swa66 us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3629081 posted 12:05 am on Apr 18, 2008 (gmt 0)

You're in a contractual relationship with a private business.

That would depend on jurisdiction. Out where I live a form that you're forced to click on to get to something else is not considered a contract in court.

A contract is paper, signed by *both* parties, balanced, entered freely without obligation and many more ... [yes it means e.g. shrink wrapped license limitations are void and nonexistent]

A electronic contract might be possible ... but untested in court AFAIK, and it would at least require electronic signatures from both parties, compliant with the laws on those signatures [requiring non-repudiation]. Again no cigar.

Basically I think Google could use general conditions rules on you and imply that your continued use of their services means you accept them, but they miss some form in getting there (general conditions ought to printed (e.g. on the back) and referenced on the front on order forms and invoices etc ... something they don't do.
Still the force yo to accept might help a little bit there, but it'll never get to the same value as a contract.

disclaimer: INAL

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