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|Are We Seeing A Repeat Of The Glitch?|
Sudden 33% CTR Drop
| 12:07 pm on Apr 9, 2008 (gmt 0)|
Let's get one thing straight, my EPC is fine, at the moment:-)
Tuesdays are traditionally my best-earning day yet, for a site that is usually stable, I saw a 33% drop in CTR yesterday when all other metrics remained stable, for all intents and purposes it was a weekend for me.
I have to say that I am also seeing extremely slow update reports from AdSense and together with their messing about with the SERPs I am begininning to wonder if we're in for another prolonged bout of AdSense instability.
Anyone else seeing similar or have they just got it in for me and paying everyone else loads of money?
| 2:25 pm on Apr 11, 2008 (gmt 0)|
|netmeg, that's an interesting case. Do you think it's possible the economy is making your visitors hold back on purchases? Here's a related question: Do you consider your visitors the kind of person to be found pushing a shopping cart at Whole Foods or would they more likely be found at WalMart? |
Both, actually, but probably more Whole Foods than Walmart. My main site is an event site for free events that occur in the summer in my state. The visitors are not typically shopping for things when they come to me, but I have always had a pretty good click through (except for the very first year when the ads weren't very targeted). So I'm basing it on previous years' growth patterns. My traffic is better than it's ever been before, and when I *do* get clicks, many of them are well over a buck. But the other day after the first 500 impressions I only had 4 clicks. That just never happens. It's just knocked off in the past week; year-to-date before that was very strong (and it's not even my peak season yet)
One thing I'm thinking - I have a *lot* of return visitors, people who come every year to find out when the events are happening in their area. Maybe they're getting a little ad-blind, such as you'd see in a forum. I think I'm going to try shaking it up a bit as far as design; make the ads stand out a little more by means of color.
| 5:30 pm on Apr 11, 2008 (gmt 0)|
Yep. Seeing the same for about two weeks now. Google has apparently tightened their click counting algo; I'm seeing between 20% and 30% less clicks counted by Google, compared to my click tracker.
These days I'm too tired to track my stats daily, so I just took a closer look today. Funny, it does not even make me mad any longer. *shrug*
ONE thing I know, though: The second a real alternative (i.e. a company that treats me as a serious business partner) will be available, I'm gone.
| 5:56 pm on Apr 11, 2008 (gmt 0)|
netmeg, I agree return visitors can be a drag on ad clicks. So beyond events do you also have sections for places to eat and stay on your site? Those are commodity type topics that should have ads of interest to folks researching events.
| 6:19 pm on Apr 11, 2008 (gmt 0)|
|netmeg, I agree return visitors can be a drag on ad clicks. So beyond events do you also have sections for places to eat and stay on your site? Those are commodity type topics that should have ads of interest to folks researching events. |
Nope, just fireworks. I know it seems like a narrow niche, but it started as a hobby, and just took off like, well, firecrackers. I'd expand it to other areas (like dining and tourist attractions, etc) if I had the time to gather the listings, but I don't.
Basically it's just one database driven page, which gets up to 70k visits per day for several months. Then it drops off rather steeply on July 5.
On the other hand, it usually is a hugely popular place for local advertisers, because of the traffic (and last time we had an gubernatorial election year, I had all kinds of political types fighting for space on my site)
It's only a week of really bad CTR, so I'm hoping it's mainly a glitch. I'm still working on my changes though.
| 12:28 am on Apr 12, 2008 (gmt 0)|
|...however I am now beginning to wonder...every time I start to do reasonably well with AdSense, bang, back you go down. |
the glass ceiling that everyone else says doesn't exist.
| 3:12 am on Apr 12, 2008 (gmt 0)|
I've been away and pleasantly surprised with many of the postings here.
|the glass ceiling that everyone else says doesn't exist. |
I've never subscribed to this however I do believe that G expects unreasonable expansion of many sites' widgets because their "critical mass" of that subject is exhausted, however G running with their algos, do not comprehend it since it does not allow this parameter!
Having written this I have to say that everyone's results & expectations are COMPLETELY different...huh?...yes...and this is precisely why we are here discussing these vagaries of ups and downs and just why "some of us" seem to get smacked down again.
THINK ABOUT THIS: Google has paid me way, way into USD 100k+ YET they have never, never, ever talked to me personally as one of their DIRECT SALES outlets!
Yep, I have my beer money from them, that's all it is to me. Until they (the naive uni kids) really comprehend real business and scrap their "all-inclusiveness" and making everyone mediocrely satisfied, with "their" SERPs weighed towards crappy shopping sites, THEN we may slightly get towards sensible results.
What has this to do with publisher's earnings? Everything.
Now is the time for G to introduce wholesale buyers/retail buyers results.
A two-tiered Google/Yahoo/Live is now a must.
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