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The most valuable ads?
What ads cost the most

 12:44 am on Apr 9, 2008 (gmt 0)

I'm sure it's been asked and answered a thousand times, but, how do you find out which ads are most valuable?

We've developed a system that makes an ad publishers website more profitable. Obviously we want to start out working with publishers who are working with higher click returns.

Is there a reliable source for ad costs and returns?

Any thoughts?



 1:34 am on Apr 9, 2008 (gmt 0)

What do you mean by "most valuable"? Which is more valuable: an ad that pays $5 per click, and has a 1% CTR on a given site, or an ad that pays 50 cents and has a 10% CTR on that site?

Or are you only interested in high click values per se? Well, there aren't any RELIABLE lists, but if you search you can find some.


 6:50 am on Apr 9, 2008 (gmt 0)

you asked for thoughts...

Since the same page can return clicks worth 40 cents at one point in he day and 4 dollars a few hours later, and then deliver an even different scenario the next day, and the day after that, etc, the only semi-reliable measurement would include weeks or months of averaging. And that wouldn't factor seasonal variations.

The idea of an accurate list of high paying keywords is a myth, but that won't stop some people from selling you one if you are dumb enough to buy into the scheme.


 1:48 pm on Apr 9, 2008 (gmt 0)

As I noted previously, there is no such thing as a reliable list, but I'm doing my best to remedy that problem right now. Yes, I'm working on a list of keywords, based on five years of experience in AdSense. Obviously, I can't divulge too much information, but here's a sample word from the list: mesothelioma.

PM me with your offer.


 2:58 pm on Apr 9, 2008 (gmt 0)

BTW, the above message is a joke. No more PMs, please.

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