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Paying for traffic to my content website that contains adsense
scraptoft




msg:3598878
 8:23 pm on Mar 12, 2008 (gmt 0)

First of i'd like to apologise if the answer is already out there but i've been searching for over an hour and read so many mfa/arbitrage threads I now have a headache.

I have been working for weeks on end building a quality website with lots of helpful information. I am yet to go live with it as I want to launch with a bang and compete in the niche with a quality website from day 1.

I want to build brand awareness and build up a large base of returning, loyal visitors. I have an advertising budget and I want to advertise on various websites i.e. facebook.

Primarily the source of revenue from my content website will be adsense aswell as affiliate programs.

I will be advertising directly to my homepage and I won't be using any "splash" page to encourage people to click on my advertisements.

Does adsense allow me to pay for traffic if I have adsense on my pages? Has anyone done (or is doing this) without any problem?

 

drall




msg:3598913
 8:48 pm on Mar 12, 2008 (gmt 0)

Yes and No, its a sticky subject that is treated on a case by case basis at Google.

Let me give you a example, several months ago our Adsense rep told us to place ads as close to text as possible since that is were our users are reading.

3 weeks later we got a warning email from another division in Google saying the ads were to close to certain parts of our text and that ad serving would be stopped if not fixed.

Do you see my point here?

Atomic




msg:3598925
 9:02 pm on Mar 12, 2008 (gmt 0)

I advertised to build traffic for over a year with some success. I think it's a great way to start. One suggestion is removing AdSense from where you're directing traffic to. If you're only directing it to your home page that leaves you the rest of your site to place AdSense on.

scraptoft




msg:3598950
 9:40 pm on Mar 12, 2008 (gmt 0)

removing AdSense from where you're directing traffic to. If you're only directing it to your home page that leaves you the rest of your site to place AdSense on.

Good idea. I don't want to make money from adsense from the traffic I buy, I just want to build recognition. I think this way I could atleast sleep easier at night.

@Drall. I have heard of similar stories where the adsense team conflict eachother, nice of them to give you a warning though.

LifeinAsia




msg:3599006
 10:35 pm on Mar 12, 2008 (gmt 0)

One suggestion is removing AdSense from where you're directing traffic to.

Agreed- that makes you look too much like an arbitrage site and chances are your advetising bids will be higher because of it (due to lower landing page quality score).

scraptoft




msg:3599052
 11:21 pm on Mar 12, 2008 (gmt 0)

Ok I have been thinking about this and would like your opinions. Would you recommend:

a)Removing the adverts from the homepage and sending the paid traffic there.

b)Create an "about page" that has no adverts and send the paid traffic there.

c)Taking off all adverts whilst I am paying for traffic to my website (though how am I supposed to pay for banner adverts on other websites if it's a nono from adsense)

LifeinAsia




msg:3599091
 12:04 am on Mar 13, 2008 (gmt 0)

A) Should work, but it depends on how you're advertising.
B) If I click on an ad and end up at an About Us, I'm gone.
C) You can have ads from other partners on your site. You can even have ads from other partners on the same pages where you have AdSense ads. You just can't have *contextual* ads on page where you have AdSense.

Atomic




msg:3599104
 12:15 am on Mar 13, 2008 (gmt 0)

A) Should give you no problems.
B) Not what I'd do
C) LifeinAsia is right. Even if you remove AdSense from where you direct traffic you don't have to lose all revenue.

netmeg




msg:3599545
 2:11 pm on Mar 13, 2008 (gmt 0)

My primary site has to do with summer events, and includes AdSense on every page (there are only three actual pages, since it's database-driven). I've been sending AdWords traffic there for the past three years with no problem. Most of my AdWords keywords (which are cities in my state) have a "great" QS and I'm paying three to four cents per click. Google doesn't seem to have a problem with it.

The site *was* up for four or five years before AdSense was put on it - I don't know that they track that sort of thing, but I suppose it's possible.

Green_Grass




msg:3599586
 3:05 pm on Mar 13, 2008 (gmt 0)

Agree with Netmeg.

It is possible to drive traffic to a good quality site from adWords and others without problems. Have been doing it for 2 years..

Avoid MFA type of behavior and you should be o.k.

scraptoft




msg:3601419
 12:45 pm on Mar 15, 2008 (gmt 0)

Thanks for all the responces, I think i'll just remove adsense from any page I drive traffic to.

What's the internet game come to - If it wasn't for those MFA webmasters I wouldn't even be asking this questions or feeling guilty about paying for traffic to my website.

himalayaswater




msg:3601435
 1:25 pm on Mar 15, 2008 (gmt 0)

I will be advertising directly to my homepage and I won't be using any "splash" page to encourage people to click on my advertisements.

Never ever send user from paid ad to home page. Home page is for regular user. For perfect conversion always send user to specially designed landing page w/o ads. As you want to convert user into regular readers - show them quality content along with rss and email subscription. Track every incoming lead using Google analytics. Usually you need to try out 3-5 landing pages before you get the perfect one.

Personally, I prefer to use Yahoo search engine ads and Stumble upon ads. My personal experience shows they convert better for this kind of stuff. Adwords always goes on higher side.

Good luck!

Khensu




msg:3601672
 11:01 pm on Mar 15, 2008 (gmt 0)

When you create a landing page make light and fast loading. Keep the graphics down in weight and don't exceed a 900 wide pixel footprint. That is the largest size that will make a 1024x768 display setting. Try to design your site with at least one adblock above the fold in that view. About 50% of users are working in that view, 40% higher and 10% less (but they are used to scrolling around).

[edited by: Khensu at 11:01 pm (utc) on Mar. 15, 2008]

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