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Google AdSense Forum

    
Google Finally Promoting Content Network
Your AdSense Income About to Rise?
martinibuster




msg:3596583
 6:48 pm on Mar 10, 2008 (gmt 0)

Anybody feel the content network has not been vigorously promoted to advertisers? I just received a promotional email from Google encouraging me to advertise on their content network.

Among the enticements cited to opt back into the content network:

Placement Performance Reports
Presents the advertiser with site by site performance metrics at the URL level.

ROI management
Discusses how to manage ROI on the content network

Content Newtwork Case Study

Site Exclusion Tool
Shows the advertiser how to exclude their ads from sites they dislike

Site Targeting
Shows advertisers how to target specific sites

The email ends with instructions on how to enable the content network.

 

drall




msg:3596611
 7:09 pm on Mar 10, 2008 (gmt 0)

Well I know we have highly converting websites for advertisers because many have contacted us directly and told us. I think there is to much negative publicity associated with the content network and many sites convert well IF the advertiser does the research.

Sadly many content network sites inhale large quantities of clicks that do nothing more then eat up advertiser budgets for 0 roi and make them turn off the content network forever leaving a horrible taste in there mouth which judging by the email you just posted clearly has happened many millions of times.

As one advertiser told me, "your site converts 5x better then search at half the price".

Hopefully with the recent crackdowns of
MFA
Arbitrage
Low quality traffic
Ad placement
Clickable area
Traffic Sources

things will start turning around for the Adsense program in public perception. Google has obviously been aware of these problems for at least the last 12 months.

Edge




msg:3596630
 7:27 pm on Mar 10, 2008 (gmt 0)

Interesting, I have been both irritated (AdSense) and elated (Direct advertisers) at the same time with advertising on my website.

I am glad that Google is selling the content network, however I don't want direct advertiser growth to stop or slow down.

[edited by: Edge at 7:27 pm (utc) on Mar. 10, 2008]

solidcore




msg:3596698
 8:10 pm on Mar 10, 2008 (gmt 0)

In the old days content network was the only thing I knew and it was really good ppc.

martinibuster




msg:3596886
 11:01 pm on Mar 10, 2008 (gmt 0)

It seems like Google has spent the past year weeding out certain publishers. Hopefully this is the beginning of better promotion and advertiser uptake for the content network.

I think there's a knee jerk impulse to opt out of the content network but that there are lot of good opportunities for branding and sales in the content network if people would stop following what others were doing and started thinking critically for themselves.

Khensu




msg:3596902
 11:12 pm on Mar 10, 2008 (gmt 0)

started thinking critically for themselves

Dang MB are you having an epiphany or something?

I am starting to click my heels together and saying" There's no place like AdSense, there's no place like AdSense" !-!-!

wyweb




msg:3596909
 11:24 pm on Mar 10, 2008 (gmt 0)

There will continually be better tools and diagnostic capabilities for advertisers. Advertisers, after all, are the ones spending the money.

It would be nice to see some of these bones thrown to publishers as well. I could go on at length here but it's already been done.

ronburk




msg:3597041
 2:27 am on Mar 11, 2008 (gmt 0)

Anybody feel the content network has not been vigorously promoted to advertisers?

Well, since I didn't get that email, and since it sorta seems like I would be in the target demographic (AdWords user who usually opts out of the content network), I guess I will take the term "vigorously" with a grain of salt until I find out the vast majority of AdWords accounts got such an email and I was just unlucky.

It's encouraging that they (finally? eventually? at long last?) decided to try to counter the nearly set in concrete AdWords conventional wisdom that the content network should always be avoided. Hopefully, they have a new department working on that problem every day, not just a single email...

I belong to a trade group of small businesses that make extensive use of AdWords but virtually never use the content network (interestingly, they never use Google CheckOut either despite being prime candidates, since a few bad initial experiences completely poisoned the well). I'll know Google made some progress as soon as I see a single post there relating a positive experience with the content network.

Fixing the content network perception problem is completely outside of Google's core skillset, IMHO, and I doubt they have a snowball's chance in hell of making a dent in it unless they give it a high priority (money/prestige) and hire some outsiders with non-Google mindsets to run it. When you build your business model on letting your machines handle customer interaction, you're just not going to be in a position to handle problems that require extensive customer persuasion.

purplecape




msg:3597049
 2:43 am on Mar 11, 2008 (gmt 0)

Nice to hear about that.

As I said in the thread about the new exclusion tool: "it may bring some advertisers into the content network who have avoided it because they had little control over where their ads appeared."

And here is Google pushing for that.

celgins




msg:3597056
 2:50 am on Mar 11, 2008 (gmt 0)

It would be nice to see some of these bones thrown to publishers as well. I could go on at length here but it's already been done.

As I stated in another thread, publishers will be allowed to block placement targeted (site targeted) ads in the new Ad Review section of publishers accounts.

WiseWebDude




msg:3597451
 2:58 pm on Mar 11, 2008 (gmt 0)

I got the same thing, but I cannot STAND my ad showing up on the parked pages. Once they let me opt-out of the parked pages, I will. Until then, nope.

purplecape




msg:3597477
 3:23 pm on Mar 11, 2008 (gmt 0)

WiseWebDude, if by "parked pages" you mean parked domains, that's one of the things you now CAN opt out of.

potentialgeek




msg:3597589
 4:46 pm on Mar 11, 2008 (gmt 0)

The problem isn't the promotion or lack thereof. Even if there's full blacklisting options, it won't help if the Content Network sites generally don't convert.

The problem is Google does next to nothing to guide publishers into placing ads on their sites in a way that advertisers can really benefit.

The heat map, as good as that sounds, obviously isn't good enough; otherwise so many advertisers would still be in the Content Network.

Banning sites that are over the top is only the start. There's a big gap between sites that adhere to the Adsense rules and sites that actually are great for advertisers.

Google has a long way to go in showing Joe Publisher how to design his pages and add ads in a way that will be win-win-win (Publisher, Advertiser, Google).

Unless, for some reason, most websites, no matter what formatting is used (ad size, colors, placement, etc.) inherently can't convert well for advertisers.

And the site-targeting, well that's a two-way deal. Google is only half way there. It still has to convince the publishers we won't get stupid ads on our sites.

p/g

Khensu




msg:3597759
 7:39 pm on Mar 11, 2008 (gmt 0)

That's funny, I want to opt in to parked domains as much as possible! Still trying a way to do it but they are pretty tight to get through.

martinibuster




msg:3597790
 8:07 pm on Mar 11, 2008 (gmt 0)

>>>I want to opt in to parked domains

Parked domains are part of the search network, not the content network.

WiseWebDude




msg:3597827
 9:12 pm on Mar 11, 2008 (gmt 0)

WiseWebDude, if by "parked pages" you mean parked domains, that's one of the things you now CAN opt out of.

Oh good! I haven't seen that as I rarely change my ads, LOL. I will look for that for sure! I've been waiting for that for a long time...I ONLY allow my ads to run on Google Search and nothing else due to that crap. Now, I might look into it again, thanks for letting me know.

[edited by: WiseWebDude at 9:14 pm (utc) on Mar. 11, 2008]

running scared




msg:3598430
 1:34 pm on Mar 12, 2008 (gmt 0)

Anybody feel the content network has not been vigorously promoted to advertisers?

Have to differ, our Google reps have always pushed the content network almost everytime we speak to them. Its become an ongoing joke in the office to see who can count the most mentions of "content" in a call.

WiseWebDude




msg:3598490
 2:20 pm on Mar 12, 2008 (gmt 0)

Ok, purplecape, thanks for letting me know that. I DID find it, opted back into content network and opted OUT of those darn parked domains and most of the rest of the opt out options in there. SWEET. Nice work, Google and thanks!

:)

Edge




msg:3598512
 3:00 pm on Mar 12, 2008 (gmt 0)

The problem is Google does next to nothing to guide publishers into placing ads on their sites in a way that advertisers can really benefit.

Not quite, those of us that have an AdSense Account Strategist are recieving lots of coaching on ad placment. So far they are pushing the 300 x 250 realy hard.

I'll let the rest of you speculate on what this means..

[edited by: Edge at 3:01 pm (utc) on Mar. 12, 2008]

Khensu




msg:3598718
 6:05 pm on Mar 12, 2008 (gmt 0)

Thanks MB, that is the piece of info I was missing.

What did you say your domains were? ;) :) i) !) )

AdSenseAdvisor




msg:3598817
 7:41 pm on Mar 12, 2008 (gmt 0)

Hi all,

To clarify, parked domain sites are classified as either search sites or content sites depending on their design. This means advertisers' ads may show on parked domain sites if their campaign is opted-in to the search or content networks.

If an advertiser excludes parked domains (under the Page Types tab), this prevents their ads from appearing on all parked domain sites, on both the content and the search networks. Advertisers can also use the Site and Category Exclusion tool to prevent their ads from appearing on individual parked domain sites on the content network and the search network.

ASA

WiseWebDude




msg:3598850
 8:06 pm on Mar 12, 2008 (gmt 0)

Thanks, AdSenseAdvisor, I love that feature! I almost cried when I saw it...

;)

Now I can feel more secure about the partner search as well on that issue.

ScottG13




msg:3599481
 1:08 pm on Mar 13, 2008 (gmt 0)

Having just returned from a client summit, I can tell you that they have a new guy in charge of the Content Network and it was definately being pushed in the vein of "Have you seen what we've done with this place lately? Its really starting to look nice."

Most advertisers we're pretty incredulous though. We know how Content rolls.

Khensu




msg:3599941
 9:04 pm on Mar 13, 2008 (gmt 0)

Hopefully if enough advertisers turn off parked pages that will eventually kill their ability to bid on publishers ad slots and destroy yet another worthless sector of garbitrage. I think if most domainers had to actually rely on true direct navigation there would only be a select few left and then free up about 1/3 of my(our) filter space.

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