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Google AdSense Terms and Conditions Changes
February 26, 2008
Noel




msg:3584381
 11:26 pm on Feb 25, 2008 (gmt 0)

Is it juts me?

Just now when I logged in I got a new "Google AdSenseTM Online Standard Terms and Conditions" page from AdSense

 

tallguy




msg:3586740
 4:12 am on Feb 28, 2008 (gmt 0)

I hope linking the privacy policy page from 'homepage' or 'about us' page should be enough. Linking from every page will be tedious.

tim222




msg:3586768
 5:36 am on Feb 28, 2008 (gmt 0)

Privacy notices are a complete waste of time. They don't prove anything and they don't guarantee the site's owners are going to abide by them. They're not self-regulating. I've never had a privacy policy page on any of my sites in the last ten years. Frankly, it hasn't stopping millions of visitors from viewing millions of pages.

True, but some programs will exclude your site if it doesn't have a privacy policy. AdSense isn't the first to require this. It's easier to just copy and paste a generic privacy policy. There are free ones out there if you just search for it. If you feel like being rebelious, you can leave the company name as "[insert_company_name_here]" and it would probably serve it purpose.

In fact, my guess is that within a week, dozens of those AdSense How-to blogs will have a free sample privacy policy that's written with this update in mind.

rannans




msg:3586780
 5:59 am on Feb 28, 2008 (gmt 0)

as i am no lawyer or legal guru, what if i was to hunt down some generic privacy policy text and use that, maybe a few 1000 sites have done the same thing !

should i then be concerned about Duplicate Content as well ? using this generic privacy content text?

thanks
mike

danny




msg:3586793
 6:18 am on Feb 28, 2008 (gmt 0)

If Google starts using web beacons to track my readers, I'll be saying goodbye to AdSense.

dibbern2




msg:3586814
 7:10 am on Feb 28, 2008 (gmt 0)

There are sites that have the same copyright notice, "About" links, etc. on the bottom of each of thousands of pages. Adding a "Privacy" link shouldn't create any problems.

You haven't been 950'd, have you?

Bingo! Potentialgeek nailed it. Before anyone supposes that G wouldn't penalize repetive footer links TO ANYTHING, they should review the long, long 950 thread in the search forum. Doesn't matter if it makes sense to you, that's the way it is.

And how did some us get out of 950 purgatory? We removed those repetitive footer or sidebar links that were on every page.

How 'ya gonna do that if its required? We need a creative solution.

bouncybunny




msg:3586836
 8:10 am on Feb 28, 2008 (gmt 0)

Repetitive footer, header and sidebar links are on every single website in the world. Well, pretty much every one. Are we really concerned about this?

denisl




msg:3586925
 11:05 am on Feb 28, 2008 (gmt 0)

There are some useful comments on the forumthat can be accessed from the link at the bottom of Google adsense pages.
It appears that in some countries it is considered standard business
practice to notify users of third-party cookies and/or web beacons
in a site's privacy policy.

I also note that different countries are being given different terms and conditions by Google.
The problem some of us have is that the T&C we are presented with are in the language of our country and not the language we have chosen for our Google interface. When we find the T&C in English, this may not apply to the country we reside in.

farmboy




msg:3587098
 2:59 pm on Feb 28, 2008 (gmt 0)

You haven't been 950'd, have you?

If I lived or died according to the whims of Google I guess I would have to worry about such things.

Unless it's been removed sometime in the past couple of years, there's a paragraph or two in Google's guidelines for webmasters that basically says you should build your site for visitors and as if search engines did not exist. That's what I do and it has served me well.

FarmBoy

ismile




msg:3587286
 5:16 pm on Feb 28, 2008 (gmt 0)

it seems all adsense publisher have got this notice. i just thought just the chinese people got it.

loudspeaker




msg:3587419
 7:54 pm on Feb 28, 2008 (gmt 0)

Can somebody please explain this?

You must have and abide by an appropriate privacy policy that clearly discloses that third parties may be placing and reading cookies on your users’ browser, or using web beacons to collect information, in the course of ads being served on your website. Your privacy policy should also include information about user options for cookie management.

Ok, I am not a lawyer. What in the world do they want me to write? Can somebody post a sample? Also, what does the last phrase mean?

tim222




msg:3587430
 8:07 pm on Feb 28, 2008 (gmt 0)

Ok, I am not a lawyer. What in the world do they want me to write?

That question is actually the focus of quite a few posts in this thread. My guess is that if you wait about a week, there will be dozens of AdSense compliant sample privacy policies available from the various AdSense blogs out there. It would be even better if Google would publish an official version. But it's possible that they, like many of the rest of us, are waiting for Jen to publish one so we can copy and paste it onto our sites.

ann




msg:3587501
 9:14 pm on Feb 28, 2008 (gmt 0)

Don't know what the big deal is about. I signed the TOS, changed the wording slightly to bring it into compliance and that's all there is to it.

Ann

ArtistMike




msg:3587557
 10:18 pm on Feb 28, 2008 (gmt 0)

Privacy Policy
The following discloses the information gathering and dissemination practices for this Web site.

Log Files

Like most standard Web site servers we use log files. This includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the site, track userís movement in the aggregate, and gather broad demographic information for aggregate use. IP addresses, etc. are not linked to personally identifiable information.

Cookies

A cookie is a piece of data stored on the userís computer tied to information about the user. Our site does not use cookies. However, some of our business partners use cookies on our site (for example, advertisers). However, we have no access to or control over these cookies, once we have given permission for them to set cookies for advertising.

Advertisers

We use outside ad companies to display ads on our site. These ads may contain cookies and are collected by the ad companies, and we do not have access to this information. We work with the ad companies: Google Adsense, etc. Please check their websites for respective privacy policies.

loudspeaker




msg:3587573
 10:32 pm on Feb 28, 2008 (gmt 0)

Thank you, ArtistMike! Seems straightforward enough. Is everyone in agreement that this gets us off the hook?

Jean




msg:3587585
 10:54 pm on Feb 28, 2008 (gmt 0)

Strangely the entire text of the T+C was in a different language (not English). There was no otpion to change the text to English.

Same for me. Great having to agree to a legal contract in a language that you don't speak. I asked AdSense support if they could provide me with an English copy of the text but haven't heard from them yet.

ArtistMike




msg:3587601
 11:23 pm on Feb 28, 2008 (gmt 0)

Thank you, ArtistMike! Seems straightforward enough. Is everyone in agreement that this gets us off the hook?
=======================================

I doubt that "everyone" will agree with it, but I am using it on a web page on my site. It is linked from a "hub" web page that leads to everything on my web site. If people want to see it, if Google wants to see it, they can find it.

Mike

leadegroot




msg:3587610
 11:47 pm on Feb 28, 2008 (gmt 0)

I read the privacy policy part of the new terms as having 3 parts:
1.
You must have and abide by an appropriate privacy policy

Not too hard - heading 'privacy policy', body based on any of hundreds of privacy policies across the net.

2.
that clearly discloses that third parties may be placing and reading cookies on your usersí browser, or using web beacons to collect information, in the course of ads being served on your website.

OK, a oneliner rephrasing this should cover it

3.
Your privacy policy should also include information about user options for cookie management.

This is the one that gets me - surely, user cookie management is browser dependant. I am no browser expert! I am not qualified to write this section. Could they mean something less technical? I wonder if they just want something like
Most browsers are initially set up to accept cookies, but you can reset your browser to refuse all cookies or to indicate when a cookie is being sent.
found on [google.com...]

I wish they would be clearer. :(

SkyDiveDad




msg:3587651
 12:47 am on Feb 29, 2008 (gmt 0)

If a visitor approached me to place an ad on OUR site, I would bill them at a reasonable rate.

I actually found an issue that hasn't been addressed yet. Mom would be proud!

Has anyone figured a reasonable rate to charge Google for placing a snippet of THEIR "privacy policy " on OUR sites?

SkyDiveDad




msg:3587662
 12:56 am on Feb 29, 2008 (gmt 0)

Sorry for the venting above. This is what we use:

Use of "Cookies" or "Web Beacons"
Cookies are small files that a website may place on your hard drive to allow a website to identify you. The use of cookies is a common practice on many website's. For example, if you allow a website to remember your login name or password, the website places a cookie on your computer. Cookies cannot read any other information on your hard drive. We may place cookies on your computer to allow us to identify you. We may use cookies to measure web traffic, to offer you certain services, and to customize your visit. If you do not wish to receive cookies or would like to be notified when a website is placing a cookie on your system, your Internet browser may allow you to do so.

A web beacon is a transparent image file used to monitor your journey around a single website or collection of sites. They are also referred to as web bugs and are commonly used by sites that hire third-party services to monitor traffic. They may be used in association with cookies to understand how visitors interact with the pages and content on the pages of a web site.

We may serve third party advertisements that may also use cookies and web beacons in the course of ads being served on our website, to ascertain how many times you've seen an advertisement. No personally identifiable information you give us is provided to them for cookie or web beacon use, so they cannot personally identify you with that information on our web site.

Browsers can be set to accept or reject cookies or notify you when a cookie is being sent. Privacy software can be used to override web beacons. Taking either of these actions shouldn't cause a problem with our site, should you so choose.

[edited by: SkyDiveDad at 12:58 am (utc) on Feb. 29, 2008]

tim222




msg:3587700
 2:08 am on Feb 29, 2008 (gmt 0)

SkyDiveDad, I like your last two paragraphs. I now have the additional language I need to add to my current privacy policy. Mission completed :) Thanks!

potentialgeek




msg:3587760
 4:18 am on Feb 29, 2008 (gmt 0)

> It would be even better if Google would publish an official version.

Just get one person to email Adsense Support to ask if their version is okay; then the rest of us copy it.

That's all it takes.

Do you really think Google won't reply to this question? What are they going to say?

"Sorry, we don't know if it's correct or not."

lol!

p/g

P.S. Google should have posted a sample privacy policy on its Blog with the announcement. Then we wouldn't be wasting our time discussing it, and they wouldn't be wasting their time answering our emails. Why does Google keep doing stuff going off half-cocked?

ArtistMike




msg:3587814
 6:24 am on Feb 29, 2008 (gmt 0)

I have emailed Google AdSense support and ask them to look at my "Privacy Policy" page on my site. I will see what they say.

Mike

charlier




msg:3588006
 2:25 pm on Feb 29, 2008 (gmt 0)

" If Google starts using web beacons to track my readers, I'll be saying goodbye to AdSense. "

Google does use 'web beacons' although they may not store tracking information. A web beacon doesn't have to be a 1x1 transparent gif. It is anything that causes a browser to make an http request. So the Adsense code on your page IS a web beacon and of course Google does use that request to get the IP number the requesting browser is at to send the Ad to it and uses the referrer URL to send the Mediabot to the web page the user requested from your site. I presume it could send a cookie in the headers with the ad. but I am not 100% sure what kind of headers are allowed with the reply to src="http://pagead2.googlesyndication.com/pagead/show_ads.js"
javascript request.

europeforvisitors




msg:3588053
 3:30 pm on Feb 29, 2008 (gmt 0)

Google should have posted a sample privacy policy on its Blog with the announcement. Then we wouldn't be wasting our time discussing it, and they wouldn't be wasting their time answering our emails. Why does Google keep doing stuff going off half-cocked?

Oh, there would be plenty of discussion here, with publishers complaining that Google was trying to put words in their mouths or dictate text on their sites.

It's true that it would have been nice if Google AdSense had put all their ducks in a row before announcing the new TOS, but there's no need for people to panic. The deadline for agreeing to the new TOS is nearly three months away, and I think we can safely assume that Google will provide guidance before the deadline.

swa66




msg:3588110
 4:27 pm on Feb 29, 2008 (gmt 0)

So GOOG wants a readable plain text privacy policy or a P3P one ?
I've once looked into P3P and it sucks to maintain such a monster.

Living in the EU a privacy policy is pointless, I have laws to abide by (just as Google, and they are finding that out). A useless page more or less won't change anything.

Just waiting for the content I can cut&past as a statement from Google regarding their use of technology to invade privacy.
While at it, please provide a statement for cut&paste on the urchin script just as well.

Are we allowed to put ads on the privacy page ;-)

norton j radstock




msg:3588121
 4:38 pm on Feb 29, 2008 (gmt 0)

Would there be a problem over duplicate content with everyone copying and pasting the same privacy policy.......?
;-)

SkyDiveDad




msg:3588122
 4:38 pm on Feb 29, 2008 (gmt 0)

>>.. or dictate text on their sites.

dictation: an authoritative direction or instruction to do something.

You must have and abide by an appropriate privacy policy = dictation
Agree to the terms or be locked out of your account = dictation

They would certainly be correct.

europeforvisitors




msg:3588159
 5:05 pm on Feb 29, 2008 (gmt 0)

Are we allowed to put ads on the privacy page ;-)

Sounds like a great opportunity. Maybe AdAware, SpyBot, etc. will compete for ad placement on privacy pages, with copy that reads something like "If you don't know what a 'Web beacon' is, you need SpySmacker!"

HuskyPup




msg:3588198
 5:51 pm on Feb 29, 2008 (gmt 0)

Are we allowed to put ads on the privacy page ;-)

I have since it is a genuine content page and, maybe surprise surprise, the ads are all the theme of my site:-)

And, IMHO, ArtistMike's text nowhere near covers the requirements.

norton j radstock




msg:3588226
 6:09 pm on Feb 29, 2008 (gmt 0)

I see a Google search for "Privacy Policy" brings up a number of ads from people offering to write your privacy policy for you......presumably the next thing will be adverts with "Buy your Privacy Policy on Ebay"

europeforvisitors




msg:3588259
 6:53 pm on Feb 29, 2008 (gmt 0)

The Direct Marketing Association has a free "Privacy Policy Generator" that's worth a look. We can't post URLs for tools here, but a Google search should help you find it.

This 225 message thread spans 8 pages: < < 225 ( 1 2 3 [4] 5 6 7 8 > >
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